Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His career started back in 2017, founding a publication during his university studies which covered the London music scene. He has subsequently offered social commentary for Metro, coverage of the Premier League for Last Word on Sports, and insight into the crossover between technology and watchmaking for Oracle Time.
His work was also recognised in 2022, when he was awarded the John Arfon Edwards Memorial Prize for automotive journalism.
For T3, Sam covers all aspects of the luxury lifestyle segment. That includes products as diverse as watches, fragrances, cameras, cars, luggage, hi-fi equipment and much more.
He can often be found travelling around the world to keep his finger on the pulse of new launches. He’s covered a wealth of large industry events for T3, including Watches and Wonders, MWC, IFA and Computex.
His distinctive brand of storytelling isn’t just reserved for the page, either. From the summer of 2024, Sam played a crucial, on-screen role in the rejuvenation of T3’s social media output. His work can be seen across TikTok, YouTube, Instagram and more, offering news, reviews and insightful opinions.
Beyond his work at T3, Sam is an avid lover of all things analogue. You’ll often find him listening to music on vinyl or cassette tape, practising photography using vintage film cameras, or writing music with a variety of old-school kit.
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Bang & Olufsen goes for gold with new pair of luxury earbudsGet the Bang & Olufsen Beo Grace in a new Honey Tone colourway
By Sam Cross Published
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British watch brand launches official Ozzy Osbourne tribute watch – but you'll have to act fast to snag oneSplit Watches unveils The Ozzy, complete with the spirit of a rock and roll legend
By Sam Cross Published
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New Polaroid printer proves it's hip to be squareGetting the perfect Polaroid is now easier than ever
By Sam Cross Published
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"One of those rare sequels as strong as the original" : Jacob & Co unveils The Godfather IIThe sequel to Jacob & Co's Godfather watch needed to be impressive. It is.
By Sam Cross Published
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This watch brand is older than Rolex and Grand Seiko – and it's back from the dead after decadesUniversal Genève is back, and it might be one of the most compelling brands in the modern watch industry
By Sam Cross Published
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New Google app is designed to make iPhone users sound smarterIt can remove unnecessary filler in transcriptions
By Sam Cross Published
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Next iPhone models to feature minimal design changes, says insiderFor those hoping for something new and different, there may be disappointment in store
By Sam Cross Published
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There's a new Google Pixel phone but you can't have itA special edition version of the Pixel 10a has been launched
By Sam Cross Published
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A Week on the Wrist with the Ontic Utility 40 Granite – the best dive watch I've ever tested?A small watchmaker in Yorkshire might have made the best dive watch I've ever used
By Sam Cross Published
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A Week on the Wrist with the Nomos Club Campus – the perfect first watch for most peopleIf you're on the hunt for your first luxury watch, the Nomos Club Campus is a fine choice
By Sam Cross Published
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A Week on the Wrist with the Detrash Field of Dreams – the perfect field watch for most peopleLooking for a solid Hamilton Khaki Field alternative? You just found it.
By Sam Cross Published
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Bennett Winch Triple Watch Roll review: The pinnacle of travelling watch protectionIf you need a luxury watch roll, look no further
By Sam Cross Published
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Acqua di Parma unveils a luxurious new collection of its best Spring scentBuongiorno La Collezione offers five different interpretations of the scent
By Sam Cross Published
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Another older Samsung Galaxy phone is set for a cool software boostOne UI 8.5 is spreading far and wide
By Sam Cross Published
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This phone is a chameleon with a bizarre back panelDid someone say Joseph and the Amazing Tecno-coloured Dream-phone?
By Sam Cross Published
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CarPlay just got a new app integration which Android Auto misses out onAndroid users are missing out on a popular app
By Sam Cross Published
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Samsung Galaxy Buds just got a new health feature which millions will useUsing a new app could help to combat motion sickness
By Sam Cross Published
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What does the 'G' in G-Shock stand for? Gloves, apparently!After the success of G-Socks, it's time for the Glove-Shock
By Sam Cross Published
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Virgin Media TV customers get a great free gift – one of the best UK TV channelsThis is no joke – there's a lot of killer TV coming
By Sam Cross Published
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Google is preparing to take on Whoop with a screen-free FitbitSteph Curry has been spotted wearing it
By Sam Cross Published
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Bang & Olufsen launches two new limited edition speakers – and you won't believe the priceThey complete the centenary series the brand has been drip-feeding
By Sam Cross Published
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Samsung has a cheaper S26 model, but you can't have itThere's a model with less storage, but it's not made for most of us
By Sam Cross Published
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Google Pixel 11 renders leak showing a very familiar handsetNo, you're not seeing double
By Sam Cross Published
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EE launches two new features to transform your TV viewing experienceThis should take the pain out of finding new content
By Sam Cross Published

