Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His career started back in 2017, founding a publication during his university studies which covered the London music scene. He has subsequently offered social commentary for Metro, coverage of the Premier League for Last Word on Sports, and insight into the crossover between technology and watchmaking for Oracle Time.
His work was also recognised in 2022, when he was awarded the John Arfon Edwards Memorial Prize for automotive journalism.
For T3, Sam covers all aspects of the luxury lifestyle segment. That includes products as diverse as watches, fragrances, cameras, cars, luggage, hi-fi equipment and much more.
He can often be found travelling around the world to keep his finger on the pulse of new launches. He’s covered a wealth of large industry events for T3, including Watches and Wonders, MWC, IFA and Computex.
His distinctive brand of storytelling isn’t just reserved for the page, either. From the summer of 2024, Sam played a crucial, on-screen role in the rejuvenation of T3’s social media output. His work can be seen across TikTok, YouTube, Instagram and more, offering news, reviews and insightful opinions.
Beyond his work at T3, Sam is an avid lover of all things analogue. You’ll often find him listening to music on vinyl or cassette tape, practising photography using vintage film cameras, or writing music with a variety of old-school kit.
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Vacheron Constantin arrives at Watches and Wonders 2026 with something for every enthusiastSlim movements, adventurous sports watches and elegant luxury? It could only be Vacheron Constantin.
By Sam Cross Published
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Panerai launches five new Luminor models at Watches and Wonders – one with an unbelievable spec sheetOne of the most innovative brands in watchmaking is back with another incredible piece
By Sam Cross Published
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Grand Seiko takes a luxurious turn at Watches and Wonders 2026The Japanese brand arrived in Geneva with new bracelets, straps and precious materials
By Sam Cross Published
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Nomos goes for gold with a new Tangente at Watches and Wonders 2026Everything that glitters is gold
By Sam Cross Published
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Move over Omega – Breitling is championing its own space-flight history with an Artemis II editionIt won't be the first watch you think of for space travel, but it just might be the most important
By Sam Cross Published
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Dennison unveils the ALD Mini collection – proving it's not just a one-hit wonderThe brand fuses design ingenuity with real personality once again
By Sam Cross Published
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Rolex teases big launches at Watches and Wonders 2026 – watch expert reveals what we know so farIt looks like a landmark year for Rolex watches
By Sam Cross Published
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Onyx is the new black! Arnold & Son goes early with its Watches and Wonders offering – and I'm hooked!A luxury dress watch with a tourbillon? Sign me up!
By Sam Cross Published
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Move over Artemis II – these watches bring space material to your wristThe Diatom Terra Meteorite collection offers a piece of something otherworldly
By Sam Cross Published
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Another retro cassette player hits the market to help you fulfil your Stranger Things fantasiesThe Gadhouse Miko cassette player is plucked straight from the 1980s
By Sam Cross Published
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Here's your last chance to buy a Samsung Galaxy Z TriFoldThe triple-folding phone is back for one last hurrah
By Sam Cross Published
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Bang & Olufsen goes for gold with new pair of luxury earbudsGet the Bang & Olufsen Beo Grace in a new Honey Tone colourway
By Sam Cross Published
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British watch brand launches official Ozzy Osbourne tribute watch – but you'll have to act fast to snag oneSplit Watches unveils The Ozzy, complete with the spirit of a rock and roll legend
By Sam Cross Published
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New Polaroid printer proves it's hip to be squareGetting the perfect Polaroid is now easier than ever
By Sam Cross Published
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"One of those rare sequels as strong as the original" : Jacob & Co unveils The Godfather IIThe sequel to Jacob & Co's Godfather watch needed to be impressive. It is.
By Sam Cross Published
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This watch brand is older than Rolex and Grand Seiko – and it's back from the dead after decadesUniversal Genève is back, and it might be one of the most compelling brands in the modern watch industry
By Sam Cross Published
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New Google app is designed to make iPhone users sound smarterIt can remove unnecessary filler in transcriptions
By Sam Cross Published
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Next iPhone models to feature minimal design changes, says insiderFor those hoping for something new and different, there may be disappointment in store
By Sam Cross Published
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There's a new Google Pixel phone but you can't have itA special edition version of the Pixel 10a has been launched
By Sam Cross Published
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A Week on the Wrist with the Ontic Utility 40 Granite – the best dive watch I've ever tested?A small watchmaker in Yorkshire might have made the best dive watch I've ever used
By Sam Cross Published
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A Week on the Wrist with the Nomos Club Campus – the perfect first watch for most peopleIf you're on the hunt for your first luxury watch, the Nomos Club Campus is a fine choice
By Sam Cross Published
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A Week on the Wrist with the Detrash Field of Dreams – the perfect field watch for most peopleLooking for a solid Hamilton Khaki Field alternative? You just found it.
By Sam Cross Published
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Bennett Winch Triple Watch Roll review: The pinnacle of travelling watch protectionIf you need a luxury watch roll, look no further
By Sam Cross Published
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Acqua di Parma unveils a luxurious new collection of its best Spring scentBuongiorno La Collezione offers five different interpretations of the scent
By Sam Cross Published

