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HOKA is betting its future on premium running shoes, not volume
Deckers says "performance remains at the core of what the brand is," and HOKA is certainly moving upmarket in running
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"It feels like it’s got a new half-marathon PB written all over it!": Hoka reveals its fastest race shoe as the Cielo X1 3.0 breaks cover
The brand’s top-tier carbon racer gets lighter, thicker and more efficient
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'It’s the ultimate travel shoe… can be active, on the beach, on a hike, or worn with streetwear': Hoka quietly updates its cult laceless recovery shoe with a bold new look
The Ora Primo looks great in its new yellow and black colourway
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Hoka Kawana 3 review: a hybrid trainer that quietly gets the job done
Not the flashiest Hoka, but its blend of walking comfort, workout stability and fair pricing makes it hard to ignore
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The Stinson One7 shows HOKA is rethinking one of its wildest shoes
The new shoes feature street-ready hybrid with translucent uppers, oversized branding and upgraded tech
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People are going crazy over HOKA’s premium slip-ons as shoppers clear sizes faster than the brand can restock
A rugged recovery mule built from suede, neoprene and recycled rubber is suddenly one of the hottest things on HOKA’s site
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I found a deal on the most underrated carbon racer – plus 13 more early Black Friday running shoe offers
Why aren't you using the Hoka Cielo X1 2.0? Now is your chance to grab a pair for a lot less
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Hoka Speedgoat 6 review: a trail classic attempts to retain its title as the GOAT
Upgrades and revisions see this comfortable stability shoe back on top form
