Sam is an award-winning journalist with over six years of experience across print and digital media. As T3’s Senior Staff Writer, Sam covers everything from new phones and EVs to luxury watches and fragrances. Working across a range of different social media platforms alongside his written work, Sam is a familiar face for fans of T3. When he’s not reviewing snazzy products or hunting for stellar deals, Sam enjoys football, analog photography and writing music.
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This £289 games console has always eluded me – but I'm finally joining the clan
I've been a spectator for too long, but this Black Friday I'm getting in on the action
By Sam Cross Published
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Can you buy a Rolex in the Black Friday sale? Yes – and you'll save thousands
There are huge savings to be had on Rolex watches – and a couple of cheaper alternatives as well
By Sam Cross Published
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I've tested millions of pounds worth of watches this year – but my top Black Friday pick is a piece of trash dive watch that I picked over the Rolex Submariner
I'm a big fan of Detrash dive watches, and this Black Friday deal makes them even more attractive
By Sam Cross Published
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Best Black Friday deals on watches at Amazon – including Seiko, Citizen, Timex and more
Think you can't get a great watch at Amazon? Think again!
By Sam Cross Published
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Best Black Friday deals on dive watches – bargains from Panerai, TAG Heuer, Seiko and more
Add a divine dive watch to your collection for less
By Sam Cross Published
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New Panerai is a limited edition tribute to its earliest dive watches
The brand is paying homage to its own origin
By Sam Cross Published
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Best Black Friday 2025 deals on watches under £500 – expert hand-picked deals from Seiko, Citizen, Timex and more
There has never been a better time to snag a bargain watch
By Sam Cross Published
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New Blancpain was designed with the drummer from KISS – and is the first of its kind
The Blancpain Grande Double Sonnerie marks a new frontier in high-end watch complications
By Sam Cross Published
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I test men's fragrances for a living – these are my expert picks from the Black Friday sales
Smell better for less with these hand-picked scents
By Sam Cross Published
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I'm desperate to upgrade to a Mac Mini – but is £100 off the best deal we'll see this Black Friday?
My M1 MacBook Air is ready to retire – but is this the best deal on a replacement?
By Sam Cross Published
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Best Black Friday deals on watches under £100 – with deals for less than £10
Snag a watch for less with these curated bargains
By Sam Cross Published
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Best Black Friday deals on Seiko watches – bargains on dive watches, chronographs and more
Snag a bargain from the iconic Japanese watch brand
By Sam Cross Published
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Leica Q3 Monochrom embraces the absence of colour
The popular camera is back with a black and white only version
By Sam Cross Published
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![[EMBARGOED UNTIL WEDNESDAY, AUGUST 2, 2023, 15:00 CEST/14:00 BST] DJI Osmo Action 4 review](https://cdn.mos.cms.futurecdn.net/utt3hyQ7Ln7vLRELhKsLoe-230-80.jpg)
This under-the-radar DJI action camera deal has gone straight in my basket – it's not the one you think
The answer to my travelling video needs is under £160 at Amazon
By Sam Cross Published
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New TAG Heuer Monaco celebrates night racing and the Las Vegas grand prix
It may be my favourite Monaco yet
By Sam Cross Published
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Ulysse Nardin and Urwerk combine to create one freaky watch
You'll never see another watch like this
By Sam Cross Published
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Unmissable Grand Seiko deal sees limited edition watch hit lowest ever price – save £2,350 right now!
It's already in my basket, and it's one of the best Grand Seiko deals I'm expecting to see
By Sam Cross Published
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Best Black Friday 2025 deals on Hamilton watches – big discounts on chronographs, dive watches, field watches and more
Snag a wide range of discounts on the popular military watch brand
By Sam Cross Published
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New Tudor Ranger has a white dial and a smaller case – it's the perfect Explorer-style watch
The classic Explorer-style watch gets a new light-coloured dial
By Sam Cross Published
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TAG Heuer adds another split-second chronograph to its catalogue
For Dubai Watch Week, the brand revitalises one of its most complicated designs
By Sam Cross Published
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Biver arrives at Dubai Watch Week with nine new Automatique models – here's everything you need to know
The models showcase rare materials, traditional techniques and gem-setting
By Sam Cross Published
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New Zenith is a limited edition chronograph with a stunning dial and a neat party trick
The lapis lazuli dial is only the second most impressive thing here...
By Sam Cross Published
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New Jaeger-LeCoultre models bring a trendy dial colour to the fore
The iconic watches look even better with a splash of soft copper
By Sam Cross Published
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I'm obsessed with Gucci's Cartier Tank alternative – it's a much cheaper square watch
Join the Gucci gang with this stylish square watch for much less than you'd think
By Sam Cross Published

