
Sam Cross
Sam is an award-winning journalist with over six years of experience across print and digital media. As T3’s Senior Staff Writer, Sam covers everything from new phones and EVs to luxury watches and fragrances. Working across a range of different social media platforms alongside his written work, Sam is a familiar face for fans of T3. When he’s not reviewing snazzy products or hunting for stellar deals, Sam enjoys football, analog photography and writing music.
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I tested Eauso Vert Fruto Oscuro – you've never had a fragrance like this before
This dark fruit fusion is a perfect addition to your scent selection
By Sam Cross Published
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Breitling's new watches celebrate the gruelling Ironman championships
Two new pieces launch to commemorate some of the toughest challenges out there
By Sam Cross Published
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This watch dial is older than humanity itself
The Formex Essence Space Ghost 41mm packs in a meteorite dial
By Sam Cross Published
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5 British watch brands you don't know about – but you should
The British watchmaking revival is underway, and there's lots to get excited by
By Sam Cross Published
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Football Manager 26 gets official teaser and I am bursting with excitement
This game looks better than I could have dreamed
By Sam Cross Published
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5 watches under £500 I'd buy in the Chisholm Hunter summer sale – including brands like Seiko, Tissot and Hamilton
If you're looking to bolster your watch box, these are the deals to shop
By Sam Cross Published
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Mark Zuckerberg claims to have an AI which is making itself smarter, and I'm scared
Artificial superintelligence could be closer than we thought
By Sam Cross Published
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I tested Better World Fragrance House Summer Mink – Drake flexes his olfactory muscle with this creamy bottle
It's a remarkable scent in a neat bottle
By Sam Cross Published
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3 reasons why I'm trading full-size fragrance bottles for miniatures
Size matters, and these mini fragrance bottles are a must have
By Sam Cross Published
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I wore my Detrash for an open-water swim – it proved my point about dive watches
If you're looking to add a dive watch to your arsenal, this is the golden rule
By Sam Cross Published
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Cool Seiko chronograph is a total bargain – now £200 off!
if you're looking for a classic chronograph...
By Sam Cross Last updated
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Citizen dive watch is almost half price in killer deal!
Snag a beautiful watch for just £200
By Sam Cross Last updated
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Forget Rolex – Seiko just dropped the real Pepsi watch
This is a killer release
By Sam Cross Published
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What is King Seiko? Everything you need to know about Seiko's middle child
It it a Seiko 5? Is it a Grand Seiko? As it turns out, it's a bit of both
By Sam Cross Published
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My new Casio G-Shock arrived frozen in a block of ice – and it still works!
You might think a solid block of ice would kill off a digital watch. You'd be wrong.
By Sam Cross Published
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BORNTOSTANDOUT launches the refined Eau Intimité collection of fragrances
The edgy Korean brand has taken on a more refined style
By Sam Cross Published
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I tried the Vollebak Full Metal Jacket – it's the future of outerwear and I get the hype entirely
This is the future of outerwear – and it's here right now
By Sam Cross Published
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Panerai launches two watches to celebrate its ties to the Italian Navy
And they're stunning
By Sam Cross Published
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New Samsung Galaxy phones could enjoy significant battery upgrades
For even longer run times
By Sam Cross Published
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Leaked images reveal Google's new budget earbuds
They could come alongside the new Android phones
By Sam Cross Published
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Apple AirTag now supported by 30 airlines to help track your luggage
Losing your luggage may soon be a thing of the past
By Sam Cross Published
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I'm a men's fragrance expert – these 5 Tom Ford deals are unmissable!
Snag a quality bottle for less right now
By Sam Cross Published
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Samsung Galaxy S25 FE confirmed – will launch in a matter of weeks
The budget Android phone will be here sooner than expected
By Sam Cross Published
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New Citizen watch is born from the skies – but it's ready for modern adventures
This is the watch Ray Mears would use in the wilderness
By Sam Cross Published