Sam is an award-winning journalist with over six years of experience across print and digital media. As T3’s Senior Staff Writer, Sam covers everything from new phones and EVs to luxury watches and fragrances. Working across a range of different social media platforms alongside his written work, Sam is a familiar face for fans of T3. When he’s not reviewing snazzy products or hunting for stellar deals, Sam enjoys football, analog photography and writing music.
Latest articles by Sam Cross
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I tested Juliette Has A Gun Banana Rush – it's a peculiar scent with a lot to love in the drydown
Ever dreamt of smelling like ripe banana? This brand is hoping so
By Sam Cross Published
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"Consumers don't fully understand us" : Citizen execs talk Eco-Drive, beautiful design and the future of mechanical movements
At the 50th anniversary celebration for Citizen's Eco-Drive watches, brand execs opened up about about the brand
By Sam Cross Published
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Citizen Eco-Drive Photon hands on – celebrating 50 years of powering watches with light
The brand celebrates a major birthday with a killer, modern sports watch
By Sam Cross Published
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New Christopher Ward GMT uses a long-awaited feature to make it tick
The first 'true' GMT from the brand is crafted with an in-house movement
By Sam Cross Published
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New Breitling Navitimer models showcase exceptional complications and tributes to British icons
Whether you fancy a perpetual calendar or a tribute to Concorde, there's something here for you
By Sam Cross Published
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Astell&Kern unveils a new pair of earbuds – and you won't believe the price
The new Activo wired earbuds look amazing value
By Sam Cross Published
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New Marshall party speaker is perfect for taking the tunes anywhere
The Marshall Bromley 450 is the smaller sibling of the earlier Bromley 750
By Sam Cross Published
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New monitor uses a peculiar technology to protect your eyes
The HANNspree Hybri uses a paper-like display to care for your vision
By Sam Cross Published
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Best watch deals in the spring sales hand-selected by T3's watch expert – with killer discounts on TAG Heuer, Grand Seiko, Panerai and more
Save thousands on a wide array of brilliant watches right now
By Sam Cross Published
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Another rare Patek Philippe watch is going under the hammer – and it's just weeks away
It has been described as a "once in a generation event"
By Sam Cross Published
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New Breitling watch fuses a chronograph and a dive watch in homage to a classic model from the brand
A chronograph with dive watch levels of resistance? Sign me up!
By Sam Cross Published
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New Citizen watch collection pairs with a fashion legend – but there's a catch
How long can you wait for a killer watch?
By Sam Cross Published
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MacBook Neo completely shocked major PC competitors, reveals major PC competitor
Apple's budget laptop appears to have PC manufacturers in a spin
By Sam Cross Published
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I test men's fragrance for a living – these are the best deals I've found in the Spring Sales
Including brands like Tom Ford, Acqua di Parma, Ralph Lauren and more
By Sam Cross Published
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I've been dying to add one instant camera to my collection for ages – it's not on sale right now, but these alternatives are
Whether you opt for Instax or Polaroid, an instant camera is well worth having
By Sam Cross Published
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New Sonos speakers prove multi-room is far from dead, it's entering an exciting new phase
Two new speakers have launched, bringing iconic Sonos sound to new formats
By Sam Cross Published
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9 best watch deals in the Amazon Spring Sale – including G-Shock, Citizen, Seiko and more
The Amazon Spring Deal Days sale has lots to love
By Sam Cross Published
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Ryan Gosling's new sci-fi film is in cinemas soon – but watch lovers may find another star on show
Project Hail Mary follows Gosling to the sun, with an elegant wrist-mounted companion
By Sam Cross Published
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I tested Acqua di Parma Colonia Il Profumo Millesimato – the birthday brand celebrates with a landmark, spring-ready scent
If you're looking for a refined take on the classic Colonia, this is worthy of your cash
By Sam Cross Published
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7 more British watch brands you don't know about – but you should
With the British Watchmaker's Day returning, here are some of my favourite brands from the home nations
By Sam Cross Published
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New Meze Audio earbuds feature more gold than Mr T's nightstand
The Astru is wrapped in 80 layers of gold
By Sam Cross Published
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Invoke the spirit of the 70s with Leak's new retro audio streamer
The Leak TruStream defies its capabilities with a retro appearance
By Sam Cross Published
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5 best instant cameras for Mother's Day – treat Mum to the gifts of retro photography and memory making
It's one of the best gifts I've ever given, and any of these will light up Mum's life
By Sam Cross Published
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New Louis Vuitton pocket watch is an ode to Mount Fuji – it's a work of art
It took a hand-crafted art piece to dispel my disdain for the pocket watch
By Sam Cross Published

