Sam is an award-winning journalist with over six years of experience across print and digital media. As T3’s Senior Staff Writer, Sam covers everything from new phones and EVs to luxury watches and fragrances. Working across a range of different social media platforms alongside his written work, Sam is a familiar face for fans of T3. When he’s not reviewing snazzy products or hunting for stellar deals, Sam enjoys football, analog photography and writing music.
Latest articles by Sam Cross
-

Parmigiani Fleurier honours its founder with a stunning pocket watch
As birthday celebrations go, this tops a cake and candles
By Sam Cross Published
-

New Christopher Ward and Studio Underd0g collaboration will leave you out of pocket
Two powerhouses of British watchmaking have come together on something you never expected
By Sam Cross Published
-

I've tested millions of pounds worth of watches this year – but my top Black Friday pick is a piece of trash dive watch that I picked over the Rolex Submariner
I'm a big fan of Detrash dive watches, and this Black Friday deal makes them even more attractive
By Sam Cross Published
-

New Panerai is a limited edition tribute to its earliest dive watches
The brand is paying homage to its own origin
By Sam Cross Published
-

New Blancpain was designed with the drummer from KISS – and is the first of its kind
The Blancpain Grande Double Sonnerie marks a new frontier in high-end watch complications
By Sam Cross Published
-

Leica Q3 Monochrom embraces the absence of colour
The popular camera is back with a black and white only version
By Sam Cross Published
-

New TAG Heuer Monaco celebrates night racing and the Las Vegas grand prix
It may be my favourite Monaco yet
By Sam Cross Published
-

Ulysse Nardin and Urwerk combine to create one freaky watch
You'll never see another watch like this
By Sam Cross Published
-

New Tudor Ranger has a white dial and a smaller case – it's the perfect Explorer-style watch
The classic Explorer-style watch gets a new light-coloured dial
By Sam Cross Published
-

TAG Heuer adds another split-second chronograph to its catalogue
For Dubai Watch Week, the brand revitalises one of its most complicated designs
By Sam Cross Published
-

Biver arrives at Dubai Watch Week with nine new Automatique models – here's everything you need to know
The models showcase rare materials, traditional techniques and gem-setting
By Sam Cross Published
-

New Zenith is a limited edition chronograph with a stunning dial and a neat party trick
The lapis lazuli dial is only the second most impressive thing here...
By Sam Cross Published
-

New Jaeger-LeCoultre models bring a trendy dial colour to the fore
The iconic watches look even better with a splash of soft copper
By Sam Cross Published
-

I test watches for a living – here are 5 I'd pick over the Rolex Oyster Perpetual
The quintessential Rolex is the perfect office watch – and there are stacks of alternatives for you to choose from
By Sam Cross Published
-

New Acqua di Parma Christmas collection is filled with gifts for the ones you really love
There's something for every taste here
By Sam Cross Published
-

Best gaming chairs 2025: the most comfortable seats tested by our team of experts
The best gaming chairs for any budget whether you're working from home or taking another call of duty
By Sam Cross Last updated
-

New Christopher Ward Bel Canto is a vision of the future
The C1 Bel Canto Lumière is all about the lume
By Sam Cross Published
-

Apple's AirPods Pro 3 are great, but a new model could see the most groundbreaking upgrades
Apple is planning to shake up its earbuds range
By Sam Cross Published
-

There's news on the Apple iPhone Air 2, but you won't like it
The slim iPhone might not follow in its stablemates' path
By Sam Cross Published
-

Apple's future iPhone plans could include Apple Maps access, even when you have no data signal
It could be an incredibly useful feature
By Sam Cross Published
-

The most exciting MacBook Pro upgrades might be exclusive to just one or two 2026 models
Apple is giving its MacBook range the iPhone treatment
By Sam Cross Published
-

I test watches for a living – here are five field watches I'd pick over the Rolex Explorer
It's the ultimate everyday watch, and there are lots of ways to get the look on a budget
By Sam Cross Published
-

These new TAG Heuer watches honour the legacy of Ayrton Senna
The legendary Formula 1 driver is being honoured with some killer chronographs
By Sam Cross Published
-

I've played Football Manager for 24 years – this is my honest opinion of FM26
FM26 is the most significant change in Football Manager history
By Sam Cross Published

