Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His career started back in 2017, founding a publication during his university studies which covered the London music scene. He has subsequently offered social commentary for Metro, coverage of the Premier League for Last Word on Sports, and insight into the crossover between technology and watchmaking for Oracle Time.
His work was also recognised in 2022, when he was awarded the John Arfon Edwards Memorial Prize for automotive journalism.
For T3, Sam covers all aspects of the luxury lifestyle segment. That includes products as diverse as watches, fragrances, cameras, cars, luggage, hi-fi equipment and much more.
He can often be found travelling around the world to keep his finger on the pulse of new launches. He’s covered a wealth of large industry events for T3, including Watches and Wonders, MWC, IFA and Computex.
His distinctive brand of storytelling isn’t just reserved for the page, either. From the summer of 2024, Sam played a crucial, on-screen role in the rejuvenation of T3’s social media output. His work can be seen across TikTok, YouTube, Instagram and more, offering news, reviews and insightful opinions.
Beyond his work at T3, Sam is an avid lover of all things analogue. You’ll often find him listening to music on vinyl or cassette tape, practising photography using vintage film cameras, or writing music with a variety of old-school kit.
Latest articles by Sam Cross
-
T3 Quiz #6, 12th June 2026 – AirPods upgrades, a new Xbox and retro audio techReckon you can top the T3 leaderboard? Put your skills to the test!
By Sam Cross Published
-
T3 Tech Cup, 12th June 2026: Switch 2, Netflix, Disney+ and moreWelcome to our tech alternative to the big game, where we play off the biggest gadgets against each other to find a true champion – it's voted for by you with no VAR involved
By Sam Cross Published
-
I used ThruDark's Oryon range to beat the heat – and now my old wardrobe can't competeOutdoorwear or everyday option? It seems it's now a distinction without a difference
By Sam Cross Published
-
Christopher Ward and seconde/seconde create the perfect summer dive watchThe Pool Diver ensures your relaxation time is always well spent
By Sam Cross Published
-
I tested Creed Wild Vetiver – this aromatic scent continues to surprise meThis reimagined scent feels like the perfect floral for men
By Sam Cross Published
-
Audio-Technica's new headphones are inspired by classic guitar finishesThey're made in collaboration with Fujigen Guitars
By Sam Cross Published
-
T3 Tech Cup, 11th June 2026: PS5 vs PS5 ProWelcome to our tech alternative to the big game, where we play off the biggest gadgets against each other to find a true champion – it's voted for by you with no VAR involved
By Sam Cross Published
-
Technics' turntable just made spinning your favourite records even more fun – and there's even a matching lampThe brand has linked up with Fritz Hansen on a new turntable and lamp
By Sam Cross Published
-
As Apple announces new AI plans, Google drops its AI subscription price and doubles the storageGoogle's AI platform just got a lot more enticing
By Sam Cross Published
-
iPhone owners in the EU won't get Siri AI, but that shouldn't affect the UKPrepare yourself for another round of Apple vs EU
By Sam Cross Published
-
Apple's Siri AI is finally here – and it will look familiar for Google fans, tooTwo years later, the promised AI-powered Siri is here
By Sam Cross Published
-
Ray-Ban Meta smart glasses could soon recognise who you're looking at and tell you their namePerfect for putting names to faces or a nightmare for vulnerable people?
By Sam Cross Published
-
iPhone Ultra leaked again in dummy form – looking like the ideal crossover with iPad miniCould this replace your iPhone and your iPad?
By Sam Cross Published
-
TAG Heuer's limited edition Monaco draws on rare watchmaking technology patented by Louis VuittonIt's designed to celebrate the crossover of watchmaking and motorsport
By Sam Cross Published
-
Zenith's new dress watch has two maker's names on the dial – here's whyA double signed GFJ was not what I expected for 2026
By Sam Cross Published
-
I tested DS and Durga Rum Bay Rum – it smells just like a beloved, classic beverageIf you like a Cuba Libre, this is the scent for you
By Sam Cross Published
-
Parmigiani Fleurier unveils a limited edition minute repeater watchYou'll need to act fast to snag one of these
By Sam Cross Published
-
T3 Quiz #4, 29th May 2026 – new Call of Duty, Leica camera colours and a funky FerrariReckon you can top the T3 leaderboard? Put your skills to the test!
By Sam Cross Published
-
Norqain unveils a limited edition chronograph in collaboration with the Swiss national football teamThis might be the best chance to show off your love of the beautiful game
By Sam Cross Published
-
Leica unveils a new colour for lots of its cameras – and it looks stunningJust when you thought Leica couldn't get any more stylish
By Sam Cross Published
-
Acqua di Parma's La Caletta collection features a fragrance crafted with artisanal techniques – it involves citrus peels, sea sponges and terracotta potsThe collection includes two scents and a trio of candles
By Sam Cross Published
-
Frederique Constant fuses classic design with modern tech for its latest dress watchThe Classics Moneta Solarmetre is a perfect dressy option for most people
By Sam Cross Published
-
Your Samsung Galaxy phone can now be your passport – but there's a catchThis could be a great time-saving feature
By Sam Cross Published
-
Forget TVs – Toshiba just mastered a whole new product sector you never saw comingIt comes just in time for the World Cup
By Sam Cross Published

