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Best watch deals in the Amazon Prime Day sales LIVE – bargains from Citizen, Seiko, TAG Heuer and more

Save on brilliant watches from a host of major brands

With the Amazon Prime Day sales finally upon us, there has never been a better time to shop for a bargain. The current rampaging heatwave in the UK means most of us will be looking for cooling devices, but if you're just searching for something cool, I've got you covered.

All through the year, I test out the best watches on the market. I live it, I breathe it, and all so that I can give you advice in sales events like this which is meaningful and will help you to make the right choice.

There are a host of killer deals to get your hands on already, and I'll be keeping the page updated all week as I find even more.

Best watch deal on Amazon

Casio F-91W: was £15.89 now £15.49 at Amazon

Okay, the 40p price cut is pretty insulting, but this watch at this price is a no brainer. Quite possibly all you'd ever need.

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Best watch deals under £50

Casio A168-WG: was £51.92 now £40 at Amazon

Another classic Casio at a great price. I've seen many of these worn for years by professionals and they never look out of place.

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Best watch deals under £100

Casio A130WEG-9AEF: was £79.90 now £63.92 at Chisholm Hunter

I've always had a soft spot for this multi-complication watch, and at this price it's hard to ignore.

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Aston Martin Quartz 40mm watch: was £99 now £74 at Goldsmiths

Whether you're an Aston Martin fan or just a lover of bright colour, this watch is worth a look.

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Best watch deals under £250

Seiko Coutura chronograph: was £395 now £200 at Goldsmiths

A cool, two-tone chronograph for just £200 is a bargain.

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Casio G-Shock x Bamford 5600: was £279 now £223.20 at Chisholm Hunter

The Bamford G-Shock is one of my favourite collaborations in recent years, and now you can snag a cool discount on one!

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Citizen Promaster Diver: was £299 now £239 at Chisholm Hunter

The ultimate summer watch? It just might be, and it's a bargain at this price!

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Best watch deals under £250

Hamilton Khaki Navy Scuba: was £645 now £370 at Chisholm Hunter

A quartz-powered dive watch at a bargain price. This might just be my deal of the day!

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Citizen Zenshin chronograph: was £499 now £399 at Chisholm Hunter

One of my favourite watches out there right now. This one is a great deal with £100 off the price.

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Hamilton Khaki Field Mechanical: was £755 now £490 at Goldsmiths

Over £250 off this watch lover's staple makes it an unmissable deal.

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Classic watches at bargain prices

Casio F-91W

(Image credit: Amazon)

Okay, now I'll be the first to admit that this deal on a Casio F-91W is not the best you'll ever see. In fact, the 40p price cut is rather insulting to us consumers who simply want a good deal on a great watch.

Casio F-91W: was £15.89, now £15.49

However, I'm willing to forgive it simply on the strength of the piece itself. The F-91W is a cult classic among watch lovers, owing to its simplicity and timelessness.

Buying into that for just over £15 is hard to argue with.

Classy Citizen

Citizen Classic

(Image credit: Goldsmiths)

While dress watches definitely aren't as popular as they once were, we're seeing a growing resurgence thanks to the popularity of vintage models.

Citizen Classic: was £299, now £150

This isn't one of those, but it's certainly got the vibe. And with an exclusive as-good-as half price deal at Goldsmiths, there's no excuse not to add a classy watch to your collection.

£150 is a bargain for a watch like this, and should be snapped up before it disappears!

TAG! You're it...

TAG Heuer Aquaracer

(Image credit: Goldsmiths)

There's a reason why TAG Heuer is such a beloved brand. The iconic watchmaker has decades of legacy and heritage, making it a solid pick for most people.

TAG Heuer Aquaracer: was £2,200, now £1,760

Right now, you can pick up a quartz version of its most recognisable dive watch – the Aquaracer – with £440 slashed from the price tag. At just £1,760, it's a great value option for those wanting a simple dive watch.

Still need something cheaper? Check out this Hamilton Khaki Navy Scuba at £370.

Time to shop!

The Hamilton Khaki Field Expedition worn against a green and white background

(Image credit: Future / Emily Pursel)

Hello watch lovers! T3's resident watch lover, Sam Cross, here. I'll be with you all week, updating this page with the very best deals on watches from Amazon and a wide range of our trusted partners.

It's early doors, but the deals look pretty good so far, and I'm sure as we unearth even more bargains it'll only get better.

Whether you're on the hunt for a decent dive watch, a cool chronograph or a dreamy dress watch, you're in the best place to get a good deal.

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