Best watch deals in the Amazon Prime Day sales LIVE – bargains from Citizen, Seiko, TAG Heuer and more

Time to shop!

Hello watch lovers! T3's resident watch lover, Sam Cross, here. I'll be with you all week, updating this page with the very best deals on watches from Amazon and a wide range of our trusted partners.

It's early doors, but the deals look pretty good so far, and I'm sure as we unearth even more bargains it'll only get better.

Whether you're on the hunt for a decent dive watch, a cool chronograph or a dreamy dress watch, you're in the best place to get a good deal.

TAG! You're it...

There's a reason why TAG Heuer is such a beloved brand. The iconic watchmaker has decades of legacy and heritage, making it a solid pick for most people.

TAG Heuer Aquaracer: was £2,200, now £1,760

Right now, you can pick up a quartz version of its most recognisable dive watch – the Aquaracer – with £440 slashed from the price tag. At just £1,760, it's a great value option for those wanting a simple dive watch.

Still need something cheaper? Check out this Hamilton Khaki Navy Scuba at £370.

Classy Citizen

While dress watches definitely aren't as popular as they once were, we're seeing a growing resurgence thanks to the popularity of vintage models.

Citizen Classic: was £299, now £150

This isn't one of those, but it's certainly got the vibe. And with an exclusive as-good-as half price deal at Goldsmiths, there's no excuse not to add a classy watch to your collection.

£150 is a bargain for a watch like this, and should be snapped up before it disappears!

Classic watches at bargain prices

Okay, now I'll be the first to admit that this deal on a Casio F-91W is not the best you'll ever see. In fact, the 40p price cut is rather insulting to us consumers who simply want a good deal on a great watch.

Casio F-91W: was £15.89, now £15.49

However, I'm willing to forgive it simply on the strength of the piece itself. The F-91W is a cult classic among watch lovers, owing to its simplicity and timelessness.

Buying into that for just over £15 is hard to argue with.

Ice cold Grand Seiko

Given the current heat which is battering the UK, I'd love nothing more than to find myself up against a sheet of ice right now. And while it's not quite the same, this Grand Seiko Icefall model at least fits the vibe right now.

Grand Seiko 'Icefall' Hi-Beat: was £6,300, now £4,725

The dial is – as you probably already expect from Grand Seiko – a work of art, with texture which elevates the piece above that of many contemporaries. And while it's still not what you'd call "cheap" it is a bargain for a watch of this calibre.

I've personally been hankering after a Grand Seiko model for a little while now, so this really couldn't have come at a more dangerous time.

Get a Grip!

One of the most unlikely watches I've fallen in love with over the years is the Gucci Grip. Everything about it should cause a watch enthusiast to recoil – it's made by a fashion brand, and the design looks most like a set of bathroom scales.

Gucci Grip: was £1,340, now £804

But despite that, there's a special place in my heart for this model. It's quirky and fun, and really doesn't take itself too seriously. In the watch industry, that's a bit of a rarity.

Need the vibe for less? I'd opt for this Tissot PRX digital, which offers a similar look for just £264.

Cheap Tudor

It's not often that you see big discounts on brands like Tudor, but there are a few bargains I've spotted. My pick of the bunch is this iconic Black Bay Chrono, in the perfect white dial, black sub-dial configuration.

Tudor Black Bay Chrono: was £5,370, now £4,295

Seen by many as the perfect Rolex Daytona alternative, this model is a hot pick for many seeking a relatively affordable, automatic chronograph.

Still too pricey? I've always loved the Citizen Zenshin chronograph, which nails the vibe for just £399.

Bag a bargain

While you definitely can spend a fortune on watches – even with killer discounts on offer – it's certainly not something you have to do. Recently, I've been spotting more and more people wearing the Casio A168, as a model which offers classy looks and a miniscule price tag.

Casio A168: was £35, now £29.89

That's even better at the moment, with Amazon offering the cult classic for less than £30. For that price, you're getting classic looks which can be dressed up for the office and down for the weekends, as well as the iconic digital display which Casio is renowned for.

Delicious dive watch

I'm a big fan of Seiko, and in particular, I've always loved the dive watches which come from the brand.

Seiko Prospex 1965 Heritage Diver's watch: was £1,300, now £1,040

This Prospex 1965 Heritage Diver's watch is a slight variant of one I tested a few years ago, and I absolutely fell in love with the dimensions and finishing. I'd argue that this one has an even better dial, though, with a gorgeous pale blue hue.

If you're looking to add a solid, reliable dive watch to your collection, look no further than this.

Big Crown, big saving

If you're not already on the Oris hype train, you're missing out on a really exciting watch brand. While there's a lot of history to get your head around, the brand has also been consistently making fantastic watches in recent years.

Oris Big Crown Pointer Date: was £1,750, now £1,400

This Big Crown Pointer Date is the quintessential piece in the modern collection, and it's a real bargain with £350 slashed from the price tag. If you're looking for an everyday piece with character, this is the one for you.

If you need a similar vibe for less, check out this Seiko 5 Sports SNXS for just £272.

70s chic

Rado is one of those brands which really sits under the radar. Its watches are truly excellent, with interesting materials and case shapes which offer something genuinely different from others on the market.

Rado DiaStar: was £1,400, now £1,120

I've been really taken with this limited edition DiaStar model, complete with a green dial with lots of colour gradients and detailing. It's simply oozing with seventies cool, and it's a style which is coming back into fashion right now.

It's time! World time!

The Nomos Club Sport Neomatik Worldtimer was one of my top picks from Watches and Wonders 2025. The model packs a neat complication into an already excellent form, without adding too much bulk and heft.

Nomos Club Sport Neomatik Worldtimer Reverie: was £3,800, now £3,040

Now, you can snag the limited edition Reverie model, complete with a neat discount. Save over £750 and grab it for just £3,040.

It's a lot of watch for that cash.

Quartz king

I'm rounding things out tonight with this Hamilton Khaki Field Quartz. I really fell in love with the watch when I tested it, taking one of the most popular entry-level watch forms and giving it a battery-powered makeover.

Hamilton Khaki Field Quartz: was £425, now £340

It's one of my go-to options when someone asks for an affordable recommendation, and it's even better value right now. At just £340, I think you'd be hard pressed to find a better value prospect.

Second day, second hand

Welcome back to day two of hunting for some watchmaking bargains!

TAG Heuer Autavia GMT: was £2,895, now £2,461

Yesterday, I unearthed a host of stellar deals which make it cheaper and easier than ever to pick up something shiny and new. Today, we're kicking it off with something equally shiny – but not at all new.

Over at Beaverbrooks, I've spotted a pre-owned TAG Heuer Autavia GMT, which is down to just £2,461. That's a great price for a killer watch, complete with a complication which is really popular right now.

Left-field sports watch

If you want to add a sports watch to your collection without going for something from one of the main brands, Norqain should definitely be on your radar. The brand has gone from strength to strength in recent years, offering some of the best value for money in the segment.

Norqain Adventure Sport: was £2,350, now £1,695

This Adventure Sport model is gorgeous, complete with a green and gold design and a carbon fibre-effect dial. You can expect the same exquisite fit and finish which the brand is renowned for, too.

A saving of over £650 makes this one just £1,695 right now!

Another Dive Watch bargain?

If you're in the market for a quartz-powered dive watch, this sales event is made for you. I've already been waxing lyrical about a couple of models, but I've stumbled across another which is a bit of a bargain.

Tissot Seastar 1000: was £390, now £330

The Tissot Seastar 1000 doesn't always get the credit it deserves. That number denotes the 1,000ft or 300m of water resistance on offer, which is impressive at any price point.

Snagging this quartz model for just £330 makes it almost £1 per metre of water resistance, and I think that's a very eloquent way of deciding which diver to go for.

All dressed up

Dress watches have been out of favour for a little while, but I'm convinced they're on the cusp of a comeback. The rise of vintage watches – which are inherently more dress-oriented than the current crop – has definitely pulled them back into favour somewhat.

Baume et Mercier Clifton: was £3,200, now £2,245.50

If you do fancy snagging something more modern, this Baume et Mercier Clifton is a steal. Complete with the brand's Baumatic movement which offer five days of power, this watch is the perfect, modern dress watch.

If that's still out of budget, try this bargain Citizen Classic for just £150.

Digital delights

I was never a massive advocate for the Tissot PRX Digital when it first came out. Priced similarly to the main model, it never really felt like a good value pick for most people.

Tissot PRX Digital: was £330, now £264

Still, with this discount, I think it could be much more appealing. While still a little bit of a left-field choice, there's something cool and delightfully 80s about the combination of the integrated bracelet and the digital display.

A bargain dive watch

Regular readers of my watch deal coverage will know I've got a bit of a soft spot for the Invicta Pro Diver. While some will say that the design is derivative – and, to be fair, it is – I simply can't get over how good the specs are for the price.

Invicta Pro Diver: was £85.83, now £72.96

Enjoying 200m of water resistance is fantastic, while a Seiko NH35A movement powers things. All of that in a steel case with a steel bracelet for just £72.96? You'll be hard-pressed to beat that.

Day three savings

Good morning watch lovers! I bet you thought I'd forgotten about you but fear not – day three of ticking, tocking bargains is here.

Casio B145D: was £78.11, now £50.87

I'm heading back to Amazon first for this Casio B145D. It's a killer, integrated bracelet watch with a natty pink dial, and a whopping 35% off the list price!

If you're seeking style on a budget, this is the way to go.

£5,000 off a Rolex?!

If you thought you couldn't find a deal on a Rolex, you're simply looking in the wrong places. I've just found a neo-vintage Rolex DayDate with a nifty £5,000 saving.

Rolex DayDate: was £24,950, now £19,950

That comes from Chisholm Hunter and sees the watch slip beneath the £20,000 mark. And while that's still plenty of cash, it's a bargain for a watch of this calibre.

You'll enjoy an 18k white gold case and bracelet, and that classic styling.

Bargain Seiko alert

Seiko watches often represent exceptional value, so when they're on deal, things can get really crazy. And the latest offer I've found is just that.

Seiko 5 Sports: was £280, now £130

This Seiko 5 Sports model is better than half price at Goldsmiths, and can be yours for just £130. That's an insane amount of watch for the money, with an automatic movement, a day-date display and a steel case.

In my opinion, the worst part about cheaper watches is often the bracelet, and as this one comes on a rubber strap, you don't have to worry about that! Whether it's your first watch, or simply a stylish and reliable beater, this is one you won't want to miss.

Even bigger bargains

I've been waxing lyrical about a deal on the Hamilton Khaki Field Mechanical all week, but I've just found it for an even better price.

Hamilton Khaki Field Mechanical: was £755, now £435

You can snag the black model from Chisholm Hunter for just £435 right now, which is a total bargain. I'd argue it even looks better than the white model, too...

I'm green with envy

You definitely didn't need me to give you another dive watch deal, but I've got it for you anyway. This Oris Aquis Date is unlikely to be your first pick, but it's got a stonking price cut on it right now which makes it far more accessible.

Oris Aquis Date: was £2,000, now £1,150

At just £1,150, this is suddenly in the same arena as brands like Christopher Ward and Seiko, which is much different to where it sits at retail.

New day, same great deal

Hello you watch loving bargain hunters. I'm back again for the fourth and final day of the Prime Day sales. For some of us here in the UK, today is payday and that plus the sales is either dangerous or brilliant, depending on your outlook.

Citizen Promaster Diver: was £259.49, now £185.09

Over at Amazon, I've found a really smart looking Citizen Promaster Diver. Those are always available with killer discounts, and this one can be had for just £185.09.

Super (savings) Seville

The Bulova Super Seville is one seriously underrated watch. Designed around a 262kHz quartz movement, you'll enjoy one of the smoothest sweeping seconds hands of any watch.

Bulova Super Seville: was £499, now £399

The design is perfectly retro, with more than a healthy does of 70s charm. That's accentuated even more by the yellow gold-toned case and bracelet, which looks like it was plucked straight from The Sopranos.

Modern Classics

Us watch enthusiasts can often be accused of looking backwards rather than forwards. We're obsessed with history and heritage, which can make it difficult for modern brands to get a look in.

Frederique Constant Classics: was £695, now £495

One which is gaining some attention is Frederique Constant, and it's really not hard to see why. Well made watches at decent price points, complete with nice designs are the order of the day.

This Classics model is the embodiment of a brilliant dress watch, complete with a quartz movement and £200 slashed from the price. It's a bargain at that!