Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His career started back in 2017, founding a publication during his university studies which covered the London music scene. He has subsequently offered social commentary for Metro, coverage of the Premier League for Last Word on Sports, and insight into the crossover between technology and watchmaking for Oracle Time.
His work was also recognised in 2022, when he was awarded the John Arfon Edwards Memorial Prize for automotive journalism.
For T3, Sam covers all aspects of the luxury lifestyle segment. That includes products as diverse as watches, fragrances, cameras, cars, luggage, hi-fi equipment and much more.
He can often be found travelling around the world to keep his finger on the pulse of new launches. He’s covered a wealth of large industry events for T3, including Watches and Wonders, MWC, IFA and Computex.
His distinctive brand of storytelling isn’t just reserved for the page, either. From the summer of 2024, Sam played a crucial, on-screen role in the rejuvenation of T3’s social media output. His work can be seen across TikTok, YouTube, Instagram and more, offering news, reviews and insightful opinions.
Beyond his work at T3, Sam is an avid lover of all things analogue. You’ll often find him listening to music on vinyl or cassette tape, practising photography using vintage film cameras, or writing music with a variety of old-school kit.
Latest articles by Sam Cross
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Apple's M6 MacBook Pro might be worth holding on for – OLED touchscreen, Dynamic Island and much more tippedNew MacBook models are on their way, but there's even more to come down the line
By Sam Cross Published
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This turntable and tape combo is literally a work of art – includes a hidden record compartmentEver wanted your hi-fi to look more sci-fi? This all-in-one art piece might be just the ticket!
By Sam Cross Published
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Samsung Galaxy S26 Ultra camera and battery specs revealed – leaked marketing leaves no stone unturnedThis is everything there is to know about the new device
By Sam Cross Published
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Ulysse Nardin pairs up with the Gumball 3000 for another Freaky watchAn action packed, luxury car rally requires an equally luxurious watch
By Sam Cross Published
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I've longed for one Bang & Olufsen speaker for years, but this dinky, British alternative has cured my cravingsThe Majority Move M1 may be small, but it packs a lot of punch
By Sam Cross Published
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This retro cassette player features something which is going to be very important to Pink Floyd fansWe Are Rewind has another limited edition model to offer
By Sam Cross Published
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Acqua di Parma's new release isn't a men's fragrance – but its unique design still caught my eyeThese two-in-one candles are a delight
By Sam Cross Published
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New Panerai experience includes two watches and a luxury holiday – but you'll have to be quick to get oneThere's no other watch purchase quite like this
By Sam Cross Published
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This new turntable proves that size actually does matterThe Pro-Ject Debut Reference 10 features an enlarged tonearm – and a lot more besides!
By Sam Cross Published
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Apple CarPlay might finally get Apple TV streaming in-car soon – no word on Netflix thoughYour car could soon get a big entertainment boost
By Sam Cross Published
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Apple's "Special Experience" launch might not be streamed live – and you might see some devices beforehandIt doesn't seem like the big party we first thought
By Sam Cross Published
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Samsung Galaxy Buds 4 Pro look to be a solid companion for the forthcoming Galaxy S26 UltraThere's a big design change for the new buds
By Sam Cross Published
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This teeny tiny retro camera could be your pocket photography chum – especially with its 20MP sensorThere's another mini retro camera on the market – and it packs in something the others don't
By Sam Cross Published
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Your next luxury watch could be even more accurate – everything we know so far about the new COSC standardIt could affect all manner of major brands, including Rolex, Omega and TAG Heuer
By Sam Cross Published
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A Week on the Wrist with the Fears Brunswick – a classy dress watch from the heart of BristolThe Fears Brunswick showcases beautiful, British watchmaking at its finest
By Sam Cross Published
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I test watches for a living – here are 5 Audemars Piguet Royal Oak alternatives for every budgetThe iconic Royal Oak shape has spawned a generation of copycats – but which are actually worth your cash?
By Sam Cross Published
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I designed a watch using Swatch's AI tool – it's a bizarre experience, but one I'd definitely use againIf you've ever fancied yourself as a watch designer, this is a good way to give it a go
By Sam Cross Published
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New Bremont offers a popular complication in a stealthy packageThe British watch brand is back with a beautiful, all-black design
By Sam Cross Published
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Apple just updated your iPhone with new features – but you have to wait a bit longer for new AI SiriiOS 26.3 is now here for iPhone users, but there's one key thing missing
By Sam Cross Published
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New Bell & Ross dive watch offers a lot to love above deck and below itThis Bronze beauty is a limited edition, though, so you'll have to act fast!
By Sam Cross Published
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Apple will host celebrations for its 50th birthday soon – this is what I'm hoping to seeCould there be something new on the horizon to celebrate?
By Sam Cross Published
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Tiffany & Co is showing off its watchmaking prowess once again – this one feels more like the jewellery brand you know and loveThe Tiffany & Co Enamel Watch is a mark of its bejewelled brilliance
By Sam Cross Published
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"An unwavering belief that sound should feel as honest as it is powerful" : these Norwegian speakers promise to sound as good as they lookThe Arendal 1610 series brings sumptuous design to a lower price point
By Sam Cross Published
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This British brand just made cinema-grade surround sound even more affordableMajority Audio is ready to turn your home into a cinema for less than you'd think
By Sam Cross Published

