Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His career started back in 2017, founding a publication during his university studies which covered the London music scene. He has subsequently offered social commentary for Metro, coverage of the Premier League for Last Word on Sports, and insight into the crossover between technology and watchmaking for Oracle Time.
His work was also recognised in 2022, when he was awarded the John Arfon Edwards Memorial Prize for automotive journalism.
For T3, Sam covers all aspects of the luxury lifestyle segment. That includes products as diverse as watches, fragrances, cameras, cars, luggage, hi-fi equipment and much more.
He can often be found travelling around the world to keep his finger on the pulse of new launches. He’s covered a wealth of large industry events for T3, including Watches and Wonders, MWC, IFA and Computex.
His distinctive brand of storytelling isn’t just reserved for the page, either. From the summer of 2024, Sam played a crucial, on-screen role in the rejuvenation of T3’s social media output. His work can be seen across TikTok, YouTube, Instagram and more, offering news, reviews and insightful opinions.
Beyond his work at T3, Sam is an avid lover of all things analogue. You’ll often find him listening to music on vinyl or cassette tape, practising photography using vintage film cameras, or writing music with a variety of old-school kit.
Latest articles by Sam Cross
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New Sonos speakers prove multi-room is far from dead, it's entering an exciting new phaseTwo new speakers have launched, bringing iconic Sonos sound to new formats
By Sam Cross Published
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9 best watch deals in the Amazon Spring Sale – including G-Shock, Citizen, Seiko and moreThe Amazon Spring Deal Days sale has lots to love
By Sam Cross Published
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Ryan Gosling's new sci-fi film is in cinemas soon – but watch lovers may find another star on showProject Hail Mary follows Gosling to the sun, with an elegant wrist-mounted companion
By Sam Cross Published
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I tested Acqua di Parma Colonia Il Profumo Millesimato – the birthday brand celebrates with a landmark, spring-ready scentIf you're looking for a refined take on the classic Colonia, this is worthy of your cash
By Sam Cross Published
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7 more British watch brands you don't know about – but you shouldWith the British Watchmaker's Day returning, here are some of my favourite brands from the home nations
By Sam Cross Published
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New Meze Audio earbuds feature more gold than Mr T's nightstandThe Astru is wrapped in 80 layers of gold
By Sam Cross Published
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Invoke the spirit of the 70s with Leak's new retro audio streamerThe Leak TruStream defies its capabilities with a retro appearance
By Sam Cross Published
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5 best instant cameras for Mother's Day – treat Mum to the gifts of retro photography and memory makingIt's one of the best gifts I've ever given, and any of these will light up Mum's life
By Sam Cross Published
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New Louis Vuitton pocket watch is an ode to Mount Fuji – it's a work of artIt took a hand-crafted art piece to dispel my disdain for the pocket watch
By Sam Cross Published
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This pair of luxury headphones is engineered to sound more real than its competitors – and it just might workGerman engineering sits at the heart of the Grell Audio OAE2
By Sam Cross Published
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New Polaroid cameras bring retro photography goodness with two summer-ready coloursYour summer look won't be complete without one of these on your shoulder
By Sam Cross Published
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Fancy a free Casio watch? Two you've never seen before can be won right nowIt celebrates the launch of a new watch community platform
By Sam Cross Published
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New Creed fragrance is a reworked version of a 22-year-old classic – it sounds like a perfect summer scentCreed Wild Vetiver sounds like a delectably modern take on Original Vetiver
By Sam Cross Published
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Q Acoustics helps you keep your Hi-Fi hidden with easy-to-install in-wall Bluetooth speakersIf you're looking to hide your audio obsession, this is a cool way to do so
By Sam Cross Published
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Astell&Kern's new premium Hi-Res digital audio player personally customises the sound to your earsIt's perfect for those seeking a tailored audio experience, or anyone with altered hearing requirements
By Sam Cross Published
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Vivo has big camera ambitions for its next flagship phone – far beyond the S26 Ultra and iPhone 17 ProPhotographers and content creators will love this
By Sam Cross Published
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A new Sonos speaker leaks and could become your new portable Play-thingIs this the Bluetooth speaker you've been waiting for?
By Sam Cross Published
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Tissot's first launch of 2026 is a range of race-ready chronographsThe new T-Race chronographs cement the brand's two-wheeled racing heritage
By Sam Cross Published
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Move over Samsung Galaxy S26 Ultra – Leica just launched its first Android phone to kill off the camera phone competitionThe iconic red dot can be found on an Android phone, crafted in partnership with Xiaomi
By Sam Cross Published
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This tiny, affordable add-on could supersize your phone audio – your laptop, tooThe secret to higher quality audio on your phone might be iFi
By Sam Cross Published
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New Citizen watch takes its most iconic piece and gives it an artistic makeover – and you can't have one (yet)The Citizen Tsuyosa gets the seconde/seconde/ treatment
By Sam Cross Published
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9 drool-worthy products I saw at the Bristol Hi-Fi Show which are giving me serious audio envyMy bank balance is ill-equipped to deal with wants of this nature...
By Sam Cross Published
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Final's new headphones aim to give open-back sound in a closed-back designCan you have the best of both worlds?
By Sam Cross Published
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Clearaudio's Celebrity Edition is arguably the best-looking turntable ever madeLegendary jazz guitarist, Al Di Meola, has made his mark on this design
By Sam Cross Published

