Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His career started back in 2017, founding a publication during his university studies which covered the London music scene. He has subsequently offered social commentary for Metro, coverage of the Premier League for Last Word on Sports, and insight into the crossover between technology and watchmaking for Oracle Time.
His work was also recognised in 2022, when he was awarded the John Arfon Edwards Memorial Prize for automotive journalism.
Sam covers all aspects of the luxury lifestyle segment. That includes products as diverse as watches, fragrances, cameras, cars, luggage, hi-fi equipment and much more.
He can often be found travelling around the world to keep his finger on the pulse of new launches. He’s covered a wealth of large industry events for T3, including Watches and Wonders, MWC, IFA and Computex.
His distinctive brand of storytelling isn’t just reserved for the page, either. From the summer of 2024, Sam played a crucial, on-screen role in the rejuvenation of T3’s social media output. His work can be seen across TikTok, YouTube, Instagram and more, offering news, reviews and insightful opinions.
Beyond his work at T3, Sam is an avid lover of all things analogue. You’ll often find him listening to music on vinyl or cassette tape, practising photography using vintage film cameras, or writing music with a variety of old-school kit.
Latest articles by Sam Cross
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DALI Vega is designed to make hi-fi audio simple – and it looks great tooIf separates feel scary, DALI has a solution
By Sam Cross Published
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New Citizen watch collection celebrates 50 years of Eco-Drive in styleBlack and gold? Don't mind if I do
By Sam Cross Published
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Android Auto becoming a better home for your music, with Spotify and Amazon leading the wayA cool redesign might be coming to your car
By Sam Cross Published
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One car brand is getting a 'world first' suite of features thanks to Google GeminiThis should make life a whole lot easier
By Sam Cross Published
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Google I/O shows off Project Aura smart glasses – and they'll be here sooner than you thinkThe smart glasses revolution is about to take a big leap forward
By Sam Cross Published
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Bang & Olufsen is reimagined in monochrome as part of a new collaborationThe brand has collaborated with a Japanese design house
By Sam Cross Published
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New Breitling Chronomat range makes subtle changes to perfect the sports watch formulaIt's ready to challenge your Tudor
By Sam Cross Published
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The chaos at Swatch stores isn't poor planning – it's marketing genius working exactly as it shouldIf you're looking to snag the cheapest Audemars Piguet out there, you'll need to find an open Swatch store
By Sam Cross Published
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The best King Seiko model looks even better with new limited edition dial colourA new VANAC celebrates 145 years of watchmaking for the brand
By Sam Cross Published
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Honor's crazy Robot Phone set for showdown with Apple's next big iPhone innovationApple is set to battle a different Android nemesis in 2026
By Sam Cross Published
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A. Lange & Söhne unveils a classy, limited edition dress watch with timeless eleganceThe Cabaret Tourbillon Honeygold is going to be a very popular addition to the brand's offering
By Sam Cross Published
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T3 Quiz #2, 15th May 2026 – test your knowledge on the hottest tech news of the weekReckon you can top the T3 leaderboard? Put your skills to the test!
By Sam Cross Published
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The vinyl revolution just got expensive – this stunning turntable costs the same as a McLaren 570SIt's debuting at Vienna High End
By Sam Cross Published
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Move over Fujifilm X100VI – the perfect compact camera for most people might be a new LumixThe new Lumix L10 might be the ultimate camera for most people
By Sam Cross Published
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I hate pocket watches but I love the Audemars Piguet x Swatch Royal Pop – here's whyHere's everything we know about the hottest watch of 2026
By Sam Cross Published
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The CD comeback continues with the spiritual return of the DiscmanThe Shanling EC Play is designed with retro-loving Gen Z in mind
By Sam Cross Published
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Marshall x Hendrix Bluetooth speaker celebrates 60 years since rock icon first plugged inThese special edition models have a unique covering
By Sam Cross Published
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Globe-Trotter is bringing its iconic suitcase design into your homeYou can now show off your favourite suitcase all year long
By Sam Cross Published
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TAG Heuer launches a new Solargraph to celebrate its legacy with the Indy 500If you're a fan of the oval racetrack, this watch is for you
By Sam Cross Published
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5 men's fragrance brands you don't know – but you need toIf you're looking for something off the beaten track, these brands are well worth your time and money
By Sam Cross Published
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Apple's all-seeing AirPods get a step closer to release – but do we really need cameras in our ears?The AirPods Ultra could make a substantial difference in the Apple catalogue
By Sam Cross Published
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T3 Quiz #1, 8th May 2026 – test your knowledge on the hottest tech news of the weekReckon you can top the T3 leaderboard? Put your skills to the test!
By Sam Cross Published
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This Ulysse Nardin dress watch is a literal work of art – but you won't get oneThink UN is just about the Freak? Think again!
By Sam Cross Published
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Samsung Galaxy users set for free software upgrade in just daysOne UI 8.5 is finally on the way
By Sam Cross Published

