Sam is an award-winning journalist with over six years of experience across print and digital media. As T3’s Senior Staff Writer, Sam covers everything from new phones and EVs to luxury watches and fragrances. Working across a range of different social media platforms alongside his written work, Sam is a familiar face for fans of T3. When he’s not reviewing snazzy products or hunting for stellar deals, Sam enjoys football, analog photography and writing music.
Latest articles by Sam Cross
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I used the Leica M-EV1 – Leica's most modern camera brings the M-Series squarely into the 21st century
For the first time ever, an M-Series camera with an EVF arrives – and we've put it to the test
By Sam Cross Published
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A Week on the Wrist with the Paulin Mara dive watch – a quirky take on a classic form
This Scottish dive watch is playful, but still very capable
By Sam Cross Published
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Bennett Winch Backpack review: understated elegance and exceptional craftsmanship
The Bennett Winch Backpack offers countryside chic in a well-crafted package
By Sam Cross Published
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A Year on the Wrist – the best watches we've seen in 2025, including Grand Seiko, TAG Heuer, Leica and more
The best watches released in 2025, hand-selected by T3's in-house watch expert
By Sam Cross Published
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New Ball watch offers its take on the integrated bracelet steel sports watch
In the same vein as the Tissot PRX and others, this watch is a modern take for Ball
By Sam Cross Published
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New Casio G-Shock pulls the brand into the world of luxury Parisian fashion
The G-Shock x Maison Kitsuné is a stylish example of rugged watchmaking
By Sam Cross Published
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The iPhone Fold might not be in your hands until 2027, expert reveals
Apple's big foldable phone might not be here as soon as we thought
By Sam Cross Published
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Dali's new speaker range offers Sonik perfection – and it's more affordable than you'd think
There's something for everyone in this range of hi-fi speakers
By Sam Cross Published
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ChatGPT can now build you a playlist in Apple Music
Your playlist can now harness the power of AI
By Sam Cross Published
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Apple's new imaging technology finally makes the Vision Pro make sense
This could be the thing which makes me buy an Apple Vision Pro
By Sam Cross Published
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OnePlus sets its sights on gaming – new Turbo Series phones to take on RedMagic and Asus ROG
Can OnePlus make the best gaming phone? It certainly seems to be trying
By Sam Cross Published
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Hold on, an unexpected new Mac could be coming in the next Apple wave
This could be a gamechanger for Apple fans
By Sam Cross Published
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This new CD Player puts your old Sony Walkman to shame
The Pro-Ject CD Box RS2 Tube is a CD player for the most discerning of audiophiles
By Sam Cross Published
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Apple looks set to ditch ubiquitous tech to make first foldable iPhone thinner
This could be a deal breaker for some
By Sam Cross Published
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New Google Translate feature will leave iPhone owners with egg on their face
It has taken one of the biggest new features from Apple Park and made it even better
By Sam Cross Published
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Your next Samsung Galaxy phone could have a significant camera upgrade
Samsung has been working on a technology that's even rare in professional cameras
By Sam Cross Published
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Zenith Chronomaster Original Lapis Lazuli hands on – beautiful, brilliant, blue
Zenith's blue obsession gets another blast with this stunning chronograph
By Sam Cross Published
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A Week on the Wrist with the Casio G-Shock DW-6900 Hidden Glow Vol 2 – perfectly positioned between form and function
This blindingly white G-Shock has quickly become a crucial part of my wrist rotation
By Sam Cross Published
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This small box from Sweden turns any speaker into a smart speaker for less than you'd think
Turn any speaker into an Amazon Echo rival with the Atonemo Streamplayer
By Sam Cross Published
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This iPhone case gives you a massive upgrade for selfies – with its own second screen
And there's an even bigger secret hiding within
By Sam Cross Published
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A Week on the Wrist with the Swan & Edgar Horizon – minimalism marks the second coming of this British watch brand
The Horizon marks a coming of age moment for Swan & Edgar
By Sam Cross Published
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WiiM's Sonos-rivalling smart speaker now has a more wallet-friendly sibling
The WiiM Sound Lite offers a compelling package at a lower price point
By Sam Cross Published
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I'm a big fan of coffee – but the Starbucks Camera is not like-a Leica
This retro compact camera looks like a gimmick – but does it hide a useful feature?
By Sam Cross Published
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New Bang & Olufsen speakers are an exercise in the exotic – but will you choose flamboyant or understated?
When sound becomes art, Bang & Olufsen is leading the charge
By Sam Cross Published

