Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His career started back in 2017, founding a publication during his university studies which covered the London music scene. He has subsequently offered social commentary for Metro, coverage of the Premier League for Last Word on Sports, and insight into the crossover between technology and watchmaking for Oracle Time.
His work was also recognised in 2022, when he was awarded the John Arfon Edwards Memorial Prize for automotive journalism.
For T3, Sam covers all aspects of the luxury lifestyle segment. That includes products as diverse as watches, fragrances, cameras, cars, luggage, hi-fi equipment and much more.
He can often be found travelling around the world to keep his finger on the pulse of new launches. He’s covered a wealth of large industry events for T3, including Watches and Wonders, MWC, IFA and Computex.
His distinctive brand of storytelling isn’t just reserved for the page, either. From the summer of 2024, Sam played a crucial, on-screen role in the rejuvenation of T3’s social media output. His work can be seen across TikTok, YouTube, Instagram and more, offering news, reviews and insightful opinions.
Beyond his work at T3, Sam is an avid lover of all things analogue. You’ll often find him listening to music on vinyl or cassette tape, practising photography using vintage film cameras, or writing music with a variety of old-school kit.
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CarPlay just got a new app integration which Android Auto misses out onAndroid users are missing out on a popular app
By Sam Cross Published
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Samsung Galaxy Buds just got a new health feature which millions will useUsing a new app could help to combat motion sickness
By Sam Cross Published
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What does the 'G' in G-Shock stand for? Gloves, apparently!After the success of G-Socks, it's time for the Glove-Shock
By Sam Cross Published
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Virgin Media TV customers get a great free gift – one of the best UK TV channelsThis is no joke – there's a lot of killer TV coming
By Sam Cross Published
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Google is preparing to take on Whoop with a screen-free FitbitSteph Curry has been spotted wearing it
By Sam Cross Published
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Bang & Olufsen launches two new limited edition speakers – and you won't believe the priceThey complete the centenary series the brand has been drip-feeding
By Sam Cross Published
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Samsung has a cheaper S26 model, but you can't have itThere's a model with less storage, but it's not made for most of us
By Sam Cross Published
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Google Pixel 11 renders leak showing a very familiar handsetNo, you're not seeing double
By Sam Cross Published
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EE launches two new features to transform your TV viewing experienceThis should take the pain out of finding new content
By Sam Cross Published
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Polaroid launches new film with more colour than ever before – and I've tested someThe Polaroid Go Gradient Frames offer a colourful take on the dinky form
By Sam Cross Published
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Older Samsung Galaxy phones just got a big upgrade – but don't count your chickensThe feature has started appearing on older handsets from the brand
By Sam Cross Published
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Android Auto now lets you use YouTube in the car – but there's a catchThis might change long drives for many of us
By Sam Cross Published
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iPhone Fold to feature "significant design overhaul," says popular insiderBut it might not be all that different at the same time
By Sam Cross Published
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JBL unveils a new range of speakers – plus something to bring the party homeKaraoke at home has never been easier
By Sam Cross Published
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A Week on the Wrist with the Ember Watch Company Rocket – a unique British watch with real personalityWhen you fancy a watch with something different to its design, this British brand has the answer
By Sam Cross Published
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A Week on the Wrist with the Parmigiani Fleurier Tonda PF Micro-Rotor Agave Blue – the last word in stealth wealthIf you've got the cash for a luxury watch, you'd be silly to look anywhere else
By Sam Cross Published
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Give your car the ultimate audio upgrade with the new Focal Slatefiber speakersThese make use of a neat new technology in their construction
By Sam Cross Published
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Virgin TV customers are getting a sweet free upgrade for better image qualityBut hurry – it's for a limited time only
By Sam Cross Published
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New Dennison ALD 'Shades' collection proves that you actually can improve on perfectionI've loved each drop, but this might be the most refined collection yet
By Sam Cross Published
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Omega's new dress watch is a world first – achieving certification thanks to advanced new technologyThe Omega Constellation Observatory could pave the way for a new generation of chronometer-grade watches
By Sam Cross Published
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New Parmigiani Fleurier chronograph is an exhibition in sporty excellenceIf you're on the hunt for a luxury chronograph with a fun side, this should be on your radar
By Sam Cross Published
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OnePlus 15T official, with huge battery and great specs – but it might as well be moon dustThe latest OnePlus handset looks amazing, but don't get too excited
By Sam Cross Published
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New Nomos Club Campus colours are refined yet fun – are these the perfect summer watches?The Wicked movie franchise may be over, but these colours prove its design is anything but
By Sam Cross Published
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First pics of Samsung Galaxy Fold 8 Wide leak – ready to take on iPhone FoldThis could be a killer addition to the foldable phone market
By Sam Cross Published

