Sam is an award-winning journalist with over six years of experience across print and digital media. As T3’s Senior Staff Writer, Sam covers everything from new phones and EVs to luxury watches and fragrances. Working across a range of different social media platforms alongside his written work, Sam is a familiar face for fans of T3. When he’s not reviewing snazzy products or hunting for stellar deals, Sam enjoys football, analog photography and writing music.
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I test watches for a living – here are 5 Audemars Piguet Royal Oak alternatives for every budget
The iconic Royal Oak shape has spawned a generation of copycats – but which are actually worth your cash?
By Sam Cross Published
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I designed a watch using Swatch's AI tool – it's a bizarre experience, but one I'd definitely use again
If you've ever fancied yourself as a watch designer, this is a good way to give it a go
By Sam Cross Published
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New Bremont offers a popular complication in a stealthy package
The British watch brand is back with a beautiful, all-black design
By Sam Cross Published
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Apple just updated your iPhone with new features – but you have to wait a bit longer for new AI Siri
iOS 26.3 is now here for iPhone users, but there's one key thing missing
By Sam Cross Published
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New Bell & Ross dive watch offers a lot to love above deck and below it
This Bronze beauty is a limited edition, though, so you'll have to act fast!
By Sam Cross Published
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Apple will host celebrations for its 50th birthday soon – this is what I'm hoping to see
Could there be something new on the horizon to celebrate?
By Sam Cross Published
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Tiffany & Co is showing off its watchmaking prowess once again – this one feels more like the jewellery brand you know and love
The Tiffany & Co Enamel Watch is a mark of its bejewelled brilliance
By Sam Cross Published
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"An unwavering belief that sound should feel as honest as it is powerful" : these Norwegian speakers promise to sound as good as they look
The Arendal 1610 series brings sumptuous design to a lower price point
By Sam Cross Published
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This British brand just made cinema-grade surround sound even more affordable
Majority Audio is ready to turn your home into a cinema for less than you'd think
By Sam Cross Published
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New Citizen watches are designed to celebrate the blood moon and a lunar eclipse
These are some seriously technical watches
By Sam Cross Published
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Sony WF-1000XM6 teased with launch date – what do the AirPods Pro rivals have in store?
Sony has just leaked its own new earbuds, and this is everything we can gleam from it
By Sam Cross Published
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New MacBook Pro models with supercharged CPUs could arrive in just three weeks
The long-awaited M5 MacBook Pro models could be here any day now
By Sam Cross Published
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I test watches for a living – here are 5 entry-level watches I'd wear as a Hamilton Khaki Field alternative
Hand-selected by T3's watch expert, these watches are perfect for first-timers
By Sam Cross Published
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Tissot bolsters an unsung hero in its range with four new models
The PR516 collection has a new quartet of watches
By Sam Cross Published
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This e-paper typewriter is ideal for those who want to write without distraction
It might be the ultimate anti-tech device
By Sam Cross Published
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Turn your iPhone into a Leica camera with the help of this bargain upgrade
This case might elevate your phone photography even further
By Sam Cross Published
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Give any phone, laptop or tablet an audio upgrade with this affordable, unmissable accessory
The Noble Audio Sceptre allows you to unlock wireless high-resolution audio on practically anything
By Sam Cross Published
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Parmigiani Fleurier is kicking off 2026 with gentle, blue simplicity
I'm feeling blue, and loving every second of it!
By Sam Cross Published
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Christopher Ward's latest Rolex-killer is a dive watch designed with a popular YouTuber – and it's only available for one week
The C60 Trident Lumière 'Green Fifteen' is made in conjunction with Bark and Jack
By Sam Cross Published
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New Casio G-Shock collection is all smoke and mirrors
Inspired by nightclubs and festivals, the 2100 series gets a smokey new look
By Sam Cross Published
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New Canon compact camera celebrates 30 years of pocket-sized photography
The Canon Powershot G7X Mark III has a new lease of life
By Sam Cross Published
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IWC launches two new race-ready watches in partnership with George Russell
The Mercedes leading man debuts a chronograph and a pilot's watch
By Sam Cross Published
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iPhone Fold exposed in major leak – cameras and design features detailed
This is the best insight yet into Apple's first foldable
By Sam Cross Published
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I'm a watch expert – these are the three trends I'm predicting for 2026
I'm not thrilled by the prospect of number three...
By Sam Cross Published

