Sam is an award-winning journalist with over six years of experience across print and digital media. As T3’s Senior Staff Writer, Sam covers everything from new phones and EVs to luxury watches and fragrances. Working across a range of different social media platforms alongside his written work, Sam is a familiar face for fans of T3. When he’s not reviewing snazzy products or hunting for stellar deals, Sam enjoys football, analog photography and writing music.
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TAG Heuer adds another split-second chronograph to its catalogue
For Dubai Watch Week, the brand revitalises one of its most complicated designs
By Sam Cross Published
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Biver arrives at Dubai Watch Week with nine new Automatique models – here's everything you need to know
The models showcase rare materials, traditional techniques and gem-setting
By Sam Cross Published
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New Zenith is a limited edition chronograph with a stunning dial and a neat party trick
The lapis lazuli dial is only the second most impressive thing here...
By Sam Cross Published
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New Jaeger-LeCoultre models bring a trendy dial colour to the fore
The iconic watches look even better with a splash of soft copper
By Sam Cross Published
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I test watches for a living – here are 5 I'd pick over the Rolex Oyster Perpetual
The quintessential Rolex is the perfect office watch – and there are stacks of alternatives for you to choose from
By Sam Cross Published
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New Acqua di Parma Christmas collection is filled with gifts for the ones you really love
There's something for every taste here
By Sam Cross Published
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New Christopher Ward Bel Canto is a vision of the future
The C1 Bel Canto Lumière is all about the lume
By Sam Cross Published
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Apple's AirPods Pro 3 are great, but a new model could see the most groundbreaking upgrades
Apple is planning to shake up its earbuds range
By Sam Cross Published
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There's news on the Apple iPhone Air 2, but you won't like it
The slim iPhone might not follow in its stablemates' path
By Sam Cross Published
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Apple's future iPhone plans could include Apple Maps access, even when you have no data signal
It could be an incredibly useful feature
By Sam Cross Published
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The most exciting MacBook Pro upgrades might be exclusive to just one or two 2026 models
Apple is giving its MacBook range the iPhone treatment
By Sam Cross Published
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I test watches for a living – here are five field watches I'd pick over the Rolex Explorer
It's the ultimate everyday watch, and there are lots of ways to get the look on a budget
By Sam Cross Published
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These new TAG Heuer watches honour the legacy of Ayrton Senna
The legendary Formula 1 driver is being honoured with some killer chronographs
By Sam Cross Published
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I've played Football Manager for 24 years – this is my honest opinion of FM26
FM26 is the most significant change in Football Manager history
By Sam Cross Published
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There's only one Rolex watch I'd buy – and I think it's the most underrated
Forget the Submariner or the GMT-Master
By Sam Cross Published
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I test watches for a living – here are 5 integrated-bracelet watches I'd pick over the Rolex Land Dweller
The newest Rolex model is a solid modern design, but there are lots of other choices out there
By Sam Cross Published
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Google Maps could soon get its biggest design upgrade in years – and it'll save your battery too
A future update could save your bacon when it really matters
By Sam Cross Published
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Google just made another essential Wear OS app exclusive to Pixel Watch
The walled garden is growing in size
By Sam Cross Published
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Leica unveils a range of luxury, leather lifestyle goodies – and they look killer
Show your support for the iconic German camera brand in all aspects of your life
By Sam Cross Published
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Tesla's self-driving Cybercabs might actually be driveable
A steering wheel sure does take the self-driving shine away, though
By Sam Cross Published
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Samsung Galaxy S26 features teased by Samsung boss – coming with next-gen AI and more
This could be a killer Android phone
By Sam Cross Published
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New Citizen watches feature a unique material in the bracelet
The limited edition collection looks seriously good – and costs less than you'd expect
By Sam Cross Published
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After waiting years between iPad mini releases, another could be on its way with a tasty display upgrade
This upgrade is anything but mini
By Sam Cross Published
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Google's next Pixel phone leaks – and the most surprising thing is the lack of surprises
This could just be a picture of the previous model
By Sam Cross Published

