A long-rumoured Apple foldable may not launch after all

That's despite being a favoured project of new CEO, John Ternus

Apple iPad Pro M4
(Image credit: Future)
Quick Summary

A long-awaited foldable Apple device may now be canned.

That's according to a leading voice with the inside track on Apple information.

Many leaks and rumours have pointed to the debut of Apple's foldable phone journey this year. It comes after years of tidbits about different models and variants which may be in the works.

That device has been known as both the folding iPad and the folding MacBook at different times, and is said to feature a 20-inch display when unfurled. The model was supposedly first in development in 2023, and has continually had the reported launch date pushed back.

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Now, the latest issue of Mark Gurman's Power On newsletter suggests that it could be canned altogether. He says, "This device has been a Ternus priority but may end up being a wacky experiment that doesn’t see the light of day, according to several people who have worked on it."

Apple vision Pro

(Image credit: Future)

There's no word on why that's happened, though many have suggested it could come down to cost. The iPhone Fold is expected to launch with a price tag in the US$2,000 range, and that's likely to have wider appeal than the foldable iPad.

It's also possible that the brand is looking to minimise the number of new frontiers it is entering. The recent launch of the Apple Vision Pro wasn't exactly a rip-roaring success, and the brand will be looking to minimise the number of products which fall into that category – especially in the first few months of a new leadership.

Regardless, it is something of a shame. While many have accused the brand of resting on its laurels in recent times, these rumours really felt like a beacon of light. I'm sure there will be more new goodies from Apple in the future, but this one doesn't sound like it's going to materialise.

Sam Cross
Senior Staff Writer

Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His work can be found in publications as diverse as Oracle Time, Metro and Last Word on Sports.

Here at T3, Sam is best known as the brand’s go-to guy for all things luxurious – from exquisite watches to fine fragrances; the latest performance vehicles to intricate audio equipment, and more.

He’s often found travelling around the world to test new launches, complete with high-end backpacks and suitcases in tow. And when he’s not adding to his air miles, Sam can be found in front of a video camera, bringing his distinctive brand of storytelling to T3’s social media channels.

Sam also loves all things analogue including listening to music on vinyl or cassette, and photography on vintage film cameras.

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