Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His career started back in 2017, founding a publication during his university studies which covered the London music scene. He has subsequently offered social commentary for Metro, coverage of the Premier League for Last Word on Sports, and insight into the crossover between technology and watchmaking for Oracle Time.
His work was also recognised in 2022, when he was awarded the John Arfon Edwards Memorial Prize for automotive journalism.
For T3, Sam covers all aspects of the luxury lifestyle segment. That includes products as diverse as watches, fragrances, cameras, cars, luggage, hi-fi equipment and much more.
He can often be found travelling around the world to keep his finger on the pulse of new launches. He’s covered a wealth of large industry events for T3, including Watches and Wonders, MWC, IFA and Computex.
His distinctive brand of storytelling isn’t just reserved for the page, either. From the summer of 2024, Sam played a crucial, on-screen role in the rejuvenation of T3’s social media output. His work can be seen across TikTok, YouTube, Instagram and more, offering news, reviews and insightful opinions.
Beyond his work at T3, Sam is an avid lover of all things analogue. You’ll often find him listening to music on vinyl or cassette tape, practising photography using vintage film cameras, or writing music with a variety of old-school kit.
-
I tested Juliette Has A Gun Banana Rush – it's a peculiar scent with a lot to love in the drydownEver dreamt of smelling like ripe banana? This brand is hoping so
By Sam Cross Published
-
"Consumers don't fully understand us" : Citizen execs talk Eco-Drive, beautiful design and the future of mechanical movementsAt the 50th anniversary celebration for Citizen's Eco-Drive watches, brand execs opened up about about the brand
By Sam Cross Published
3 Comments -
Citizen Eco-Drive Photon hands on – celebrating 50 years of powering watches with lightThe brand celebrates a major birthday with a killer, modern sports watch
By Sam Cross Published
-
New Christopher Ward GMT uses a long-awaited feature to make it tickThe first 'true' GMT from the brand is crafted with an in-house movement
By Sam Cross Published
-
New Breitling Navitimer models showcase exceptional complications and tributes to British iconsWhether you fancy a perpetual calendar or a tribute to Concorde, there's something here for you
By Sam Cross Published
-
Astell&Kern unveils a new pair of earbuds – and you won't believe the priceThe new Activo wired earbuds look amazing value
By Sam Cross Published
-
New Marshall party speaker is perfect for taking the tunes anywhereThe Marshall Bromley 450 is the smaller sibling of the earlier Bromley 750
By Sam Cross Published
-
New monitor uses a peculiar technology to protect your eyesThe HANNspree Hybri uses a paper-like display to care for your vision
By Sam Cross Published
-
Best watch deals in the spring sales hand-selected by T3's watch expert – with killer discounts on TAG Heuer, Grand Seiko, Panerai and moreSave thousands on a wide array of brilliant watches right now
By Sam Cross Published
-
Another rare Patek Philippe watch is going under the hammer – and it's just weeks awayIt has been described as a "once in a generation event"
By Sam Cross Published
-
New Breitling watch fuses a chronograph and a dive watch in homage to a classic model from the brandA chronograph with dive watch levels of resistance? Sign me up!
By Sam Cross Published
-
This dinky power bank costs less than a pizza, and will be your ultimate travel companionIf you need to charge on the move, this seems like the ultimate solution
By Sam Cross Published
-
This quirky compact camera piques my interest every time I see it – and it's even cheaper in the Amazon Spring SaleIs this the best compact camera for the price? The specs are certainly compelling...
By Sam Cross Published
-
My favourite dinky Bluetooth speaker is the cheapest it has ever been right nowAnd there's good reason to go back for seconds
By Sam Cross Published
-
New Citizen watch collection pairs with a fashion legend – but there's a catchHow long can you wait for a killer watch?
By Sam Cross Published
-
MacBook Neo completely shocked major PC competitors, reveals major PC competitorApple's budget laptop appears to have PC manufacturers in a spin
By Sam Cross Published
-
I test men's fragrance for a living – these are the best deals I've found in the Spring SalesIncluding brands like Tom Ford, Acqua di Parma, Ralph Lauren and more
By Sam Cross Published
-
I've been dying to add one instant camera to my collection for ages – it's not on sale right now, but these alternatives areWhether you opt for Instax or Polaroid, an instant camera is well worth having
By Sam Cross Published
-
New Sonos speakers prove multi-room is far from dead, it's entering an exciting new phaseTwo new speakers have launched, bringing iconic Sonos sound to new formats
By Sam Cross Published
-
9 best watch deals in the Amazon Spring Sale – including G-Shock, Citizen, Seiko and moreThe Amazon Spring Deal Days sale has lots to love
By Sam Cross Published
-
Ryan Gosling's new sci-fi film is in cinemas soon – but watch lovers may find another star on showProject Hail Mary follows Gosling to the sun, with an elegant wrist-mounted companion
By Sam Cross Published
-
I tested Acqua di Parma Colonia Il Profumo Millesimato – the birthday brand celebrates with a landmark, spring-ready scentIf you're looking for a refined take on the classic Colonia, this is worthy of your cash
By Sam Cross Published
-
7 more British watch brands you don't know about – but you shouldWith the British Watchmaker's Day returning, here are some of my favourite brands from the home nations
By Sam Cross Published
-
New Meze Audio earbuds feature more gold than Mr T's nightstandThe Astru is wrapped in 80 layers of gold
By Sam Cross Published

