Virgin Media TV customers get a great free gift – one of the best UK TV channels

Virgin TV customers are having a brilliant time of it right now. Just last week, I wrote about a new channel coming for a limited time, giving users access to a suite of ultra high definition content.

Now, there's another killer freebie coming their way. Today, the brand has announced that Sky Atlantic will launch on Virgin TV from today, bringing a host of killer entertainment to millions of users.

The channel includes hugely popular shows like House of the Dragon, The Last of Us and Under Salt Marsh, meaning users are getting some seriously high-value TV completely free of charge.

Any new or existing Virgin TV 360 customers with access to the Sky Entertainment channels will find the new option for Sky Atlantic on Channel 111. It joins Sky Comedy, Sky Witness and Sky One as part of the offering.

Speaking about the launch, the brand's Chief TV and Entertainment Officer, David Bouchier, said, "Sky Atlantic is home to some of the most talked about television in the world. Now over a million Virgin TV customers can enjoy these shows at no extra cost and without any action required."

It's not just live TV, either. The addition also brings hundreds of hours of box sets and on-demand TV to the platform, allowing users to binge to their hearts content.

For those who aren't already customers, bundles including the new channel start from just £31.99 per month. There are loads of different options from there, including access to sporting channels and cinema bundles, ensuring there's a good option for just about anyone.

Personally, I'm really excited to see even more support for the offering. It feels like there are new additions to the Virgin package every week, and that makes the prospect of subscribing much sweeter. I can't wait to see what comes next!