The best OLED TV of the year, Sony's Bravia 8 II, is cheaper than ever – and not from Amazon

If you've been on the hunt for the best OLED TV, then T3's ultimate pick of 2026, the Sony Bravia 8 II, has just been further cut in price as part of the Black Friday sales.

I know, right, Black Friday isn't until the end of the month – but retailers have pushed early on their sales this year, including Richer Sounds, which is offering a further £100 discount over even Amazon's price.

Check out the 55in Bravia 8 II deal at Richer Sounds

This is one luxury OLED set – well, it's QD-OLED technically – and a premier purchase if you want the utmost quality from your shows and movies. It's simply brighter, yet more colour-balanced and natural-looking than its key competitors.

So why consider buying the Sony Bravia 8 II? It's just the all-in-one package for picture aficionados, offering stunning high dynamic range (HDR) performance and bright image quality.

But that's not all. Per our Bravia 8 II review, published in late 2025, it also offers "excellent sound quality" – which is a rarity straight out of the box. But the Sony seems to do it all, from image to audio!

That's why it won the T3 Awards gong for TV of the Year back in July of this year.

It's come from good stock, of course, as the previous A95L model was also an absolute stormer of a set. The Bravia is even better, but only available in two sizes – the 55-inch one, as recommended here, or a larger 65-inch panel.

If you would prefer the larger panel then that, too, also has an additional £100 discount available from Richer Sounds. Again, enter the code BLACK100 at the checkout for this to take effect, netting you the lowest price of the moment.

No, this Bravia isn't a budget set by any means, but it is a high-end model that's worth paying the extra for if you admire your movies. And at this Amazon-busting Black Friday price, it's never been a better time to buy.

The only downside, from where I'm sitting, is that the wide-set legs require a physically larger AV stand to accommodate it. So don't let that catch you out – do some measuring before committing to buy!

Mike is T3's Tech Editor. He's been writing about consumer technology for 18 years and his beat covers phones – of which he's seen hundreds of handsets over the years – laptops, gaming, TV & audio, and more. There's little consumer tech he's not had a hand at trying, and with extensive commissioning and editing experience, he knows the industry inside out. As the former Reviews Editor at Pocket-lint for 10 years where he furthered his knowledge and expertise, whilst writing about literally thousands of products, he's also provided work for publications such as Wired, The Guardian, Metro, and more.