Amazon Prime Deals 2026 LIVE – the October sale is over, but some discounts remain
Prime Big Deal Days is here again, bringing more Amazon deals in October
Prime Big Deal Day starts at midight
The big Amazon sale official starts at midnight tonight but there are already deals to be had. Many Amazon devices have been on sale for the last week, while other products are starting to discount their items early too.
I'm in Oura of this deal
Oura is kicking things off here with a 43% saving on the Oura Ring 4, putting the price at just £199 for this fabulous ring. While there is a newer version (the Oura 5) that is lighter and has better battery life, the Oura Ring 4 is a great option, especially at this price.
Switch 2 drops 15%
The nights are getting darker, so what better time to upgrade your home entertainment – specifically, your gaming. The Nintendo Switch 2 is the perfect family machine (and it has some great games for adults too). Ahead of the Amazon sale, there's 15% off the Switch 2, taking the price down to just £354.99
This Ember deal is on fire – up to 48% off
If you're looking for a cheap telly for a spare room, office, or kitchen, this deal is for you. The 2-series is the basic 720p HD model, but with 48% off, the price is just £129.99 for the 32-inch model.
If you want something a bit more premium, you can also get the 4-series 4K models from £229.99 – that's 47% off the list price.
Light up that dark road with this deal
The OLIGHT Marauder Mini is a seriously powerful torch, delivering 7,000 lumens of light and spanning up to 600m. Despite that, this IPX8 waterproof device is small enough to fit in your pocket. Right now there's 40% off the list price, taking this down to £119.99 – that's a big saving on a small but powerful torch.
Relive the glory days of the Wii
The Nex Playground has created a lot of buzz since its launch and it's now available with an early Prime Big Deal Days offer of 20% off. That means you can get the motion games console with almost £55 off right now.
It comes in a small cube form – measuring just 3-inches on each side – and sits in front of your TV. You and your family can then take part in games with up to four players, using just your body and arms as the controller. It's great for kids of all sizes.
All-new Fire TV Stick 4K is already more than 50% off
Even though it has literally just hit the store, the all-new Amazon Fire TV Stick 4K with the new Fire Stick Remote has an incredible 53% off the launch price.
That means you can get it for just £32.99 instead of the usual price of £69.99. The offer is only available for a "limited period" though, so make sure you nab it quick.
Note, the other Fire TV Sticks – 4K Select and 4K Plus – are also on offer right now, but they will soon be discontinued and replaced by the all-new model.
It's-a me, Luigi!
There are always some amazing deals on Lego during Amazon's big sales periods and Prime Big Deal Days will be no exception. Indeed, you can even get an early deal on the recently released Lego Super Mario: Mario Kart – Luigi & Mach 8 set.
Not only has it been reduced to £127.99 from £159.99 for a "limited period", you can actually get a further £10 off thanks to an on-screen voucher. Just tick the "voucher price" button that appears on the listing and the set can be yours for just £117.99 – a mighty £42 off the usual price.
True home cinema for a whole lot less
One of the biggest names in projectors these days is having a massive sale on its higher-end devices, and that means you can save more than £600 on building your own pro-standard home cinema setup.
The XGIMI Horizon 20 Max 4K projector can supply a picture of up to 300-inches diagonally, supports HDR10+ and Dolby Vision, as well as IMAX Enhanced, and has a 240Hz refresh rate. It also runs on Google TV, so has all the streaming services and 100s of Android games available without needing a separate source.
Usually priced at £2,599, you can get it in an early Prime Deal for just £1,938 – a very healthy 25% off.
Blink and you'll miss it!
This Blink camera set has you covered for your whole home. It includes four of the Blink Outdoor 4 cameras, plus a Blink Wired Video doorbell 2K+. It's a 69% saving for this bundle, taking the total price down to just £85.99
Cook slow, save fast
This 8-in-1 slow cooker is perfect for those autumnal meals. It can slow cook, sear, steam, braise, simmer, bake, prove, and keep things warm once youre done. So whether you're making a pot roast, stew, or making bread, this device has you covered. Right now the Ninja Foodi PossibleCooker is 22% off, taking the price down to £116.99.
Charge more, pay less
There's no sign of Apple products in the sale (yet) but there are some great charging options for your iPhone, watch and AirPods. This Belkin 3-in-1 charger features Qi2 charging with a MagSafe compatible plate for your iPhone and a second one for your Apple Watch. There's also a tray to sit your compatible AirPods wireless charging case – all from a single plug. There's 58% off this charger right now, taking the price down to £49.99 – and it's one of my favourite chargers, so I highly recommend it.
A 75-inch Mini-LED QLED TV for under a grand
While you may associate Fire TVs with being cheap and cheerful, at the higher end they have some truly impressive models, while still offering great pricing. The Mini-LED series is the top of the range and comes in three sizes, the 75-inch being the largest. On top of that Mini LED panel it features Dolby Vision IQ, an adaptive 144Hz refresh and upto 1400 nits of brightness. What's even more impressive is that rather than the list price of £1599.99, it's discounted to £999.99 – 38% off.
Watch out for more discounts
Though Amazon might not be known for its watches, there are some deals to be had on more high street brands, such as its range of Boss watches. This Boss 43mm Chronograph is one of my favourites right now and is 43% off the list price, taking it down to £253.79.
The sale begins!
Amazon's Big Deal Days 2026 has officially started and we're seeing new deals coming through. The site is advertising up to 30% off a range of products and there are some deals set to go live at 9am in the morning. These include robot vacuums, pressure washers, action cameras, TVs and more. Further deals drop at 5pm too.
The Prime drops are in
The first drops are here. At 9am this morning, Amazon released it's big deals which included these four products:
Roborock Qrevo S5V robovac is down 38% to £369.99
Karcher K4 pressure washer is 36% off, now £179.99
DJI Osmo Action 4 is 35% off, now £174
Hisense 55-inch Mini-LED TV is 63% off, now £499
I smell a deal
If you're looking for deals on aftershave, cologne, or perfume, we've got all the biggest discounts in our fragrance deal live blog right now.
Some of the biggest deals include Calvin Klein CKIN2U For Him for just £20.40, BOSS Bottled Night with 64% off and DKNY Be Delicious Fresh Blossom for under £30
Call that a telly? This is a telly...
Big screens keep getting bigger, and if you really want to impress, 75 inches is the magic number right now. It's considerably more impressive than a 65-inch, but not that gigantic 116-inch that looks okay in the showroom but needs a new wing on your home to house it.
Luckily, Xiaomi has made upsizing that bit more affordable over Amazon's Prime Big Deal Days sale. It's 75-inch F Pro set has a 37% discount taking the price down to just £599. Yes, really! That's less than £8 per inch. Get it quick before someone realises how cheap it is.
Are you really still using an oven?
As Air Fryer deals go, this is one of the good ones. This Philips 3000 Series Dual Basket model is now just £89.99 – that's 50% off the list price. So, if you don't already have an air fryer, or you want to upgrade to a dual basket model, this is the one to go for.
The gadgets that everyone is talking about (for less)
Our 15 viral gadgets feature rounds up some of the gadgets that have been getting a lot of attention on social media recently – and are now on sale.
For instance, the Ninja Slushi XL is now just £235. The Hotel Chocolat Velvetiser is just £94.95, and the Stanley Quencher tumbler is just £29.50.
The ultimate LEGO Sci-Fi showdown
There are some times were you need to pick a side: Android or iOS, Alexa or Google, and Star Wars or Star Trek. Though the world is mostly united around the love of LEGO.
So when it comes to two of the biggest LEGO models representing Star Trek and Star Wars, we've got a dilemma. Especially as both are currently discounted in the Amazon sale.
So which would you pick? The Lego Star Wars Millennium Falcon UCS or the Lego Icons Star Trek: U.S.S. Enterprise NCC-1701-D?
Did someone say coffee?
De'Longhi is a solid name in the coffee machine market, as it produces exceptional coffee makers that look as good as the coffee they make.
If you're thirsty for a new machine, three of the finest models are discounted right now in the Amazon sale:
De'Longhi Eletta Explore: was £970 now £750
Day two kicks off with new sales from 9am
Day two is here and there are new deals on the Amazon site. At 9am it released four new limited-stock deals, including:
Philips Air Fryer 3000 Series Single drawer with 50% off, now £69.99
Philips Wet and Dry Electric Shaver Series 9000 Prestige with 80% off, now £139
Breville Prima Latte AutoLuxe Espresso Maker with 31% off, now £449
And a fourth
A fourth deal is now live, the Lancôme Trésor Eau de Parfum 50ml is 40% off, now £59.40
Top shave for less
As well as the regular 9000 model, which is still a great shaver, Amazon is discounting the flagship Philips i9000 Prestige Ultra model, taking the £699.99 list price down to just £299.99 – that's a 57% saving.
I've been testing this model for the last week, and it is an impressive shaver. The triple rotating blades make it much faster than a regular foil shaver.
LEGO deals aplenty
Just when I thought there was one good LEGO deal (the LEGO Icons The Lord of the Rings: Rivendell with 17% off), I found a load more.
There's over 100 LEGO Prime Deals right now on Amazon (see them all here), from the Fast and Furious Dodge Charger (20% off) to the Trevi Fountain in Rome (30% off) . If you love your LEGO, you're not going to know where to start.
Apple Watch deals
Last year's Apple Watch Series 11 is a great choice if you're looking for a new smartwatch, not least because of the savings you can make now that the Series 12 is out. Right now you can pick up the 42mm version of the Apple Watch Series 11 for £259, that's 19% off.
The 46mm version is also down to £299, which is a 14% saving.
And if you want something a little cheaper, the Apple Watch SE3 40mm is now just £199 with 9% off.
A head(phone) for deals
Music fans are certainly in luck today, as there is a range of great headphones with discounts in the Amazon sale. Top models from Bose, Bowers & Wilkins and Sony are all reduced:
Sony WH-1000XM6: 23% off, now £307.20
Amazon's Top 100 deals
There's a lot of great tech in Amazon's Top 100 deals. In fact, in the first five products there's a Ring Battery Doorbell, Amazon Kindle, Nintendo Switch 2 and Oral-B iO3 electric toothbrush.
If you want to look at just the Top 100 tech deals, there's a heady mix of TVs, smart home devices, speakers, headphones and more. It's not all just cheap products either.
There's a 98-inch Sony Bravia 5 MiniLED TV down 18% to £3699. And £400 off the Lenovo Legion Pro 7 16-inch gaming laptop, now £4199.99.
Cutting the cost of vinyl
Vinyl is big business once again, with records now going for £30+ and that's before you get to special editions. That's why it's nice to see a number of vinyl records in the Amazon sale.
Some of our top pics right now include:
Madonna's Veronica Electronica (35% off)
Nirvana's Nevermind (25% off)
Linkin Park, From Zero – limited edition (20% off)
Noah Kahan,'s The Great Divide (15% off)
14-inch laptop under £400? Yes please
With a 44% discount the Lenovo IdeaPad Slim 3 is down to just £399.99. It's an impressive machine and ideal for students, or pretty much anyone wanting a day-to-day machine for home use.
There's still time...
With less than six hours now to go on the clock for Amazon's sale, it's worth exploring some premium timekeepers. Somewhat surprisingly there are some decent mid-range watches in the Amazon sale, including this Citizen Eco-Drive Men’s Watch now £158.49. If you want more ideas try our guide to watches under £300.