1,500 pairs of Nike Air Mag Back to the Future trainers to be sold for charity
Having celebrated the 25th anniversary of the original Back to the Future release earlier this year the timeless film franchise is celebrating a new milestone as Nike officially launch the Nike Mag trainers which featured in Back to the Future II.
Precise replicas of the kicks which caught the world’s imagination in the Steve Spielberg film, 1,500 pairs of Nike Mag trainers are to go on sale via auction site eBay with all proceeds going to the Michael J. Fox Foundation for Parkinson’s.
The first pair of rechargeable footwear to come from Nike the Mag features the same glowing LED heel panel and electroluminescent NIKE logo in the shoe’s tongue strap that appeared in the film, with five hours of glow per charge. Sadly, despite a recent patent suggesting the company was working on the technology, self tying laces do not feature.
“We wanted to translate the excitement people have for the ‘greatest shoe never made’ and for Back to the Future into positive action,” said Nike CEO Mark Parker. He added that “the long-term objective is to raise awareness so the Foundation can achieve their goal of eradicating Parkinson’s disease.”
Fifty pairs of the Nike Mag trainers are to hit eBay every day for the next 10 days with the first batch of shoes going for as much as $9,000 (£5,639) per pair with 14 hours still to go. A single pair of the BTTF trainers will be sold in a private UK auction on September 18th.