The controversial new ‘female-focused’ HTC Rhyme, revealed officially earlier this week, has been priced and dated by online store MobileFun. The phone will be out on 7 October, for £389.95 SIM-free.

The phone’s biggest draw is its “charm cable” which connects physically to the handset and glows when you get a call or message. This accessory aside, the phone’s actually pretty impressive, with the latest build of Android Gingerbread, HD Ready video smarts and a 5 megapixel camera.

MobileFun lets you pre-order the phone now, although you’ll be able to pick up the HTC Rhyme via O2 from 17 October. At least that way you won’t have to front up a few hundred quid to get involved.

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