Watch the iPhone Ultra launch right here live – the start of a new era for Apple

(Image credit: Apple)

Apple's annual iPhone launch event is taking place tomorrow, Wednesday 9 September 2026, and you can watch it live right here on T3.

Dubbed "Surprise and Shine", the event will be the first hosted by new CEO John Ternus and should debut the much-talked about iPhone Ultra – Apple's first foldable phone. You can watch it live below.

Apple Event — September 9 - YouTube

Watch On

In addition, we should see the launch of the iPhone 18 Pro and Pro Max, Apple Watch Series 12, Watch Ultra 4, and AirPods 5. There'll be a whole lot about Siri AI too, as it'll arrive with iOS 27 in the coming days.

So, expect a jam-packed show with maybe a surprise or two along the way.

Here are all the details.

When will the Apple iPhone Ultra event start?

Apple will stream its iPhone launch event on Wednesday 9 September 2026.

As is tradition, it will kick off at 10:00am PDT, local time for Apple's HQ in Cupertino.

Here are the start times for your location:

US West Coast: 10:00 PDT
US East Coast: 13:00 EDT
UK: 18:00 BST
Central Europe: 19:00 CEST
India (New Delhi): 22:30 IST
China (Beijing): 01:00 CST (10 September)
Japan (Tokyo): 02:00 JST (10 September)
South Korea (Seoul): 02:00 KST (10 September)
Australia (Sydney): 03:00 AEDT (10 September)

How to watch the new Apple iPhone launch event

You can watch the event stream live right here (via the video further up this page).

Alternatively, you will be able to watch it on Apple's own website, or through Apple TV devices.

What to expect

The main focus this year will undoubtedly be on Apple's first foldable phone – commonly referred to as the iPhone Ultra. So much has been written and said about it that it would be a major shock if it didn't appear.

There will also be an iPhone 18 Pro and 18 Pro Max announced, although we expect to have to wait until early next year for a new standard iPhone 18 model.

In terms of smartwatches, we understand the Apple Watch Series 12 and Ultra 4 will be unveiled, along with new AirPods – the AirPods 5, at the very least.

Oh. and there will be plenty about iOS 27 and Siri AI, which will soon be available for existing devices as well as the new ones.

We'll be watching along like everyone else, of course, and covering the whole shebang live. Why don't you join us?

TOPICS

Rik is T3’s news editor, which means he looks after the news team and the up-to-the-minute coverage of all the hottest gadgets and products you’ll definitely want to read about. And, with more than 35 years of experience in tech and entertainment journalism, including editing and writing for numerous websites, magazines, and newspapers, he’s always got an eye on the next big thing.

Rik also has extensive knowledge of AV, TV streaming and smart home kit, plus just about everything to do with games since the late 80s. Prior to T3, he spent 13 years at Pocket-lint heading up its news team, and was a TV producer and presenter on such shows as Channel 4's GamesMaster, plus Sky's Games World, Game Over, and Virtual World of Sport.