Prime Day sex toys: prices plummet on toys from Ann Summers, Lovehoney, Lelo and more

Spice up your Prime Day shopping basket with hot deals on big brand sex toys

LELO SORAYA 2 Prime Deal
(Image credit: Lelo)

The Amazon Prime sales are in full swing, and amongst this year's best Prime Day deals are some sex toy deals to truly hit the spot. There are major discounts on some of the biggest, most trusted brands, from Ann Summers to Durex to Lovehoney and Lelo. You'll also find toys aimed at any gender or sexual taste.

If you're new to sex toys or could do with a walkthrough of the different options and who they might be good for, head to our guide to the best sex toys, or one of our specific guides on the best dildos and the best Fleshlights. Browse all the deals at the link below...

Because it's a Prime Day offer, you will need to be a Prime subscriber to take advantage of these deal – but you can claim on a free trial and cancel later if it doesn't suit you. 

Want inspiration on what to choose? While obviously only you know what you're into, by our reckoning, these are the top deals to check out...

LELO SONA Clitoral stimulator|  was £59, now £34.49 at Amazon (save £25)

LELO SONA Clitoral stimulator| was £59, now £34.49 at Amazon (save £25)
This clitoral stimulator from posh sex toy brand LELO emits sonic pulses for contactless sensations. There are eight settings to explore, it's fully waterproof and whisper quiet... and there's 42% off for Prime members today.

Lelo Soraya 2 rabbit massager|  was £142, now £99.99 at Amazon (save £42)

Lelo Soraya 2 rabbit massager| was £142, now £99.99 at Amazon (save £42)
Lelo is known for high-quality, abstract looking sex toys with advanced tech. If you fancy treating yourself, this rabbit vibrator has a major Prime Day discount – we haven't seen this for less than around £150 before. Made from extra-Soft Silicone, this is 100% waterproof, has 12 settings and an ultra-quiet motor.

DEAL EXPIRED was £33.22, now £14.48 at Amazon (save £18.74)

DEAL EXPIRED Satisfyer Pro Deluxe Next Generation| was £33.22, now £14.48 at Amazon (save £18.74)
This Satisfyer clitoral stimulator is a bargain, with 56% off. While it's never really full price, it has never been this cheap. True, you can get this kind of suction toys for fairly low prices, but they tend to be low-quality, plasticky designs, and this looks like a really decent choice. There are 12 pressure wave settings, it's waterproof so you can use it in the bath (IPX7), and it boasts a quiet motor. 

We-Vibe Couples Vibrator|  was £49, now £29 at Amazon (save £20)

We-Vibe Couples Vibrator| was £49, now £29 at Amazon (save £20)
This couples' vibrator is make from soft-touch, body safe-silicone, and is rechargeable and completely waterproof. The design is flexible to suit different positions and bodies, and there are seven vibration modes to explore. There's 41% off for Prime members today.

Amazon Prime Day alternative sales – UK

Subscribe to T3 magazine and get an extra 10% off

Subscribe to T3 magazine and get an extra 10% off   
For Amazon Prime Day, we're offering you a cracking extra deal: if you subscribe to T3 magazine today, you can nab yourself an extra 10% off. Get each issue of T3 delivered to your door for just £2.84 when you use the code SUN10 at checkout. Offer runs until 9:59am (GMT) 2nd August 2021.

Emily is one of's regular sexual happiness writers. She writes about sex toys of all kinds, follows all the latest advancements in sex toy tech, and brings you the best deals around to spice up your bedroom routine without putting too much of a dent in your bank balance.