Google enters the location-based deals arena with updated Shopper app.
Google has updated its Shopper app for iPhone by adding a host of location-based deals into the mix for certain cities in the United States.
The newly-equipped version 1.5 of the app now features a tab called Offers, which brings up a host of deals from businesses and restaurants in your locale that are trying to tempt you in by submitting deals through their Google Places page
Deals don't have to be used there and then. If you spot a restaurant offering a free desert, but you just had a massive Thornton's Ice Cream, you can save it to "My Offers" and redeem it at a later date.
Unfortunately the deals are only applicable in the San Francisco Bay area, New York City and Portland, with Google promising that more cities will follow as the scheme rolls out.
The new tab mimics the Facebook Deals functionality which also brings location-based offers through Check-Ins using the company's smartphone app. The arrival of local offers from Google is also a challenger to the likes of Groupon and Living Social.