Call of Duty: Modern Warfare 3, the next addition to the hugely popular gaming franchise, is to be officially unveiled in “the coming weeks,” publisher Activision has announced.
Teasing the eagerly awaited game’s arrival during the company’s earnings call last night, Activision CEO Bobby Kotick, failed to formerly name the widely expected third instalment of the Modern Warfare series but announced: "We'll be releasing more details on the various Call of Duty initiatives for this year and the coming weeks.”
“We expect to support these with the largest integrated marketing and retail campaign we have ever executed,” announced the games house leader, later adding: "We will once again set a new benchmark for best-in-class execution in conjunction with our partners around the world, who are equally invested in making Call of Duty the must-have entertainment experience of the year."
Whilst the gaming world awaits the arrival of Call of Duty: Modern Warfare 3, last year’s CoD release, Call of Duty: Black Ops was confirmed during the same earnings call to have become the bestselling game of all time in terms of dollars generated.
Despite this Black Ops success Kotick stressed: "This year's Call of Duty has a very high bar to exceed, yet we believe that this year's Call of Duty initiatives will result in the best overall Call of Duty experiences we have created to date.”