Microsoft Gaming is gone as Xbox Project Helix gets more interesting by the day

The Phil Spencer era of Xbox is most certainly over

New Xbox logo 2026
(Image credit: Xbox)
Quick Summary

The new CEO of Xbox has rebranded Microsoft Gaming to simply "Xbox" and revealed a new logo.

It marks a new era for the company as it prepares its Project Helix next-gen console.

Phil Spencer might have guided Xbox through some of its toughest times, pivoting the brand into a cloud gaming giant and publisher as console sales dwindled, but it looks like his successor is looking to turn back the clock.

Strictly speaking, it's not scrapped, but there is a suggestion that Microsoft Gaming as a department is gone – rebranded just Xbox. And on top of that, the brand gets a new logo that harks back to the glory days of the original Xbox console and its hugely successful follow-up, the Xbox 360.

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Yep, Xbox has gone green once more.

According to The Verge, this follows an internal town hall meeting in which Sharma told employees, "Xbox needs to be our identity". It is part of her driver to reestablish the brand and "return to Xbox" both inside Microsoft and out.

Project Helix is part of that – a major push to be the company's main focus, rather than just another platform to sell Xbox Cloud Gaming and Game Pass subscriptions. And it seems like it will be adorned with a green logo to represent its heritage.

The Verge also claims that internal Project Helix materials have sported the new logo for a while.

Who knows, maybe the whole console will be green? That sounds mad, yeah, but as an owner of an original translucent green Xbox, I'd be all up for that.

Admittedly, the new logo isn't a million miles away from the white version that was introduced during Spencer's tenure. But I personally welcome the return of the colour – after all, Xbox has always been green, PlayStation blue and Nintendo red. It reinforces battle lines and aids magazine designers everywhere.

We'll hopefully see more coming from the Xbox CEO and her team in the coming weeks – after all, its hosting it's annual showcase event at the start of June.

With this and the recent price drop for Xbox Game Pass Ultimate, Asha Sharma is certainly making a good impression already.

Rik Henderson
News Editor

Rik is T3’s news editor, which means he looks after the news team and the up-to-the-minute coverage of all the hottest gadgets and products you’ll definitely want to read about. And, with more than 35 years of experience in tech and entertainment journalism, including editing and writing for numerous websites, magazines, and newspapers, he’s always got an eye on the next big thing.

Rik also has extensive knowledge of AV, TV streaming and smart home kit, plus just about everything to do with games since the late 80s. Prior to T3, he spent 13 years at Pocket-lint heading up its news team, and was a TV producer and presenter on such shows as Channel 4's GamesMaster, plus Sky's Games World, Game Over, and Virtual World of Sport.

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