OUYA CEO Julie Uhrman: ‘Gaming was pricing some people out of the market’

The OUYA console has undoubtedly been making waves in the gaming community thanks to its lack of Google Play support and over $5 million in pledges

 

Julie Uhrman, CEO of OUYA the Android-console Kickstarter project has said that today’s ‘Gaming was pricing some people out of the market’.

Fighting back at the criticism that the nearly $6m-backed console would be entering a market that had no room; Julie Uhrman argues that rising prices and an elitist attitude is crippling the industry.

“For gamers, we witnessed prices rise with each console cycle.  Gaming was pricing some people out of the market. I hate the idea of people not being able to enjoy great games because of cost.”

Despite the news that OUYA won’t feature the Google Play store, the Android-powered games console hopes to combat this by offering a more cost effective and developer friendly alternative

Uhrman believes this has not only been a long time coming but that it’s also the perfect time to offer something new.

“I grew up playing games on the TV and I don't think I'm alone in feeling that the console game industry has experienced a brain drain in recent years and some of the most talented developers have switched focus from the TV to mobile and social.”

“Game developers will say that there are just too many hassles in getting a game on to the existing console systems, the process is expensive and it’s very time and resource intensive.” 

Uhrman’s project OUYA could already be well on the way to succeeding in finding its own niche space after having already received nearly $6,000,000 in backings.

More recently the company has confirmed that they’re already looking for a manufacturer with several companies bidding for the opportunity.

With award-winning designer Yves Bahar helping to create the look of OUYA it’s now just a matter of waiting for the console to finally make it into homes.

Read More

Arc S
T3 Hot 100

Your definitive guide to the hottest tech on the planet right now

Comments

Be the first to comment…

Back to top
Close
T3 Newsletter
Sign up to recieve the T3 newsletters by entering your details below

Your Details

As you're registering with us. we'd like to think that you'd enjoy receiving the following emails; if you'd rather not receive them, please untick the boxes:

I would like to receive other emails from T3, Future Publishing Limited and it's group companies containing news, special offers and product information
I agree to the terms of use and privacy policy and confirm that I am over 16 years of age *
Close
Log in or Join

By clicking below you agree to our terms and conditions and our privacy policy

Log in to T3.com with your preferred social network

Log in with your T3.com account

CloseJoinPlease complete these additional details

Join T3.com with your preferred social network

OR

Join T3.com

Please tick this box to confirm you are 16 years old or over

Just so we know you're human

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Close Edit your profile

Change your password

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Social networks

You have authorised these social networks to interact with your T3.com account.

Please ensure you deactivate or revoke access to this website from within your social networks settings to ensure all permissions are removed.

Close Forgotten your password

Forgotten your password?

Please enter the email address that you used to sign up and we'll send you a new password

Close
Forgotten password
Don't have a T3 Account? Join now