Apple Event 2025 recap: new iPhone Air, 17 Pro redesign, AirPods Pro 3, Apple Watch series – as it happened

Floating on Air...

It was back in July that an iPhone Air leak revealed itself from a reputable source, so it's widely expected that the new super-slim iPhone be the biggest part of today's launch.

Whether the purported design, above, turns out to be true is something we'll have to wait and see. For all we know, it could be a decoy – but current bets are that it's accurate.

Sili-carb-a-what?

Silicon-carbon. It's something you'll be hearing about more and more, no doubt. It's a fairly new battery technology, which some of the best Android phones are already using, that the iPhone Air is rumoured to also utilise.

So why's it important? Silicon-carbon batteries offer greater density, effectively meaning more capacity can be delivered from a physically smaller cell. And when space in a super-slim phone is more limited, that's going to be key for battery longevity.

That said, the iPhone Air is rumoured to have a 3,000mAh battery capacity, which isn't high by any means. Although, Apple has become very accomplished in delivering decent life thanks to its iOS software. So this pairing could be a very effective solution indeed.

It's Apple launch day!

Good morning all, it's Mat Gallagher here and I'm excited. Apple event days still have a certain buzz to them in a way that not many other launches can. In many ways, Apple is responsible for the style of keynotes that we now see across the industry. Steve Jobs turned boring product presentations into showmanship, and now we have Jimmy Fallon presenting Google events!

So while it's still very early in the morning in Cupertino, here in Bath, the excitement levels are already rising. Today we will see Apple's latest iPhone range, which will almost definitely include the iPhone Air. We will see the latest Apple Watch, and possible a new Apple Watch Ultra, and an Apple Watch SE.

Will we see more than that? Will there be a 'just one more thing'? That's where it gets interesting.

Gurman's last comment

Bloomberg's Mark Gurman is one of the biggest authorities on Apple insight, and just a few hours ago, Mark posted on X his last comments leading up to the event. The biggest point seems to be a new heat management system for the iPhone, This would explain the logo with what could be a sort of heat map feel.

I have noticed that under heavier use, recent iPhones can run pretty hot as they use the chassis to cool the chip. An improved heat management system could reduce this body temperature and potentially improve both performance and battery life.

Orange or blue?

Another of Gurman's points is that there will be two new colours for the iPhone this year, an orange and a blue. Blue has long been a staple colour for the iPhone but we have seen various tones and shades, from deep titanium blues through to light powder blues. I do hope we see a lighter or brighter blue this year to make it stand out but recent mockups have suggested more of a navy blue.

One, two or three cameras?

If some of the leaks and mockups are to be believed, the new iPhone Air could feature just a single camera. That would mean that visually, the biggest difference between the models – aside from the thickness – will be the number of cameras, or at least lenses, it features.

The iPhone 17 Pro and Pro Max will likely to continue to offer three cameras, the iPhone 17 will probably stick to two and the iPhone Air with one. As we've seen on recent models though, one camera doesn't mean just one focal length. The 48MP fusion camera on the iPhone 16, 16 Pro and 16e provided a 1x zoom, but also a 2x zoom at 12MP by cropping in.

If Apple were to upgrade its main camera beyond 48MP, like the 200MP wide-angle on the Samsung Galaxy S25 Ultra it could potentially cover even more focal lengths from a single camera and lens.

Please make one more thing this

Though it doesn't happen every event, Apple occasionally saves the best for last. It's a continuation of Jobs' showmanship that has become an Apple staple and has included the iPod shuffle, the MacBook Pro, FaceTime, the Apple Watch and even the Apple Vision Pro.

There was initially speculation that the iPhone Air will take this place tonight, but I believe it will just be announced as part of the range. So what will it be, or will we see one at all?

I honestly don't think there will be a 'one more thing' in this presentation, as there's already a lot to unpack. Anything that might be considered, will likely be held over for its own event later in the year, or early in 2026. However...

If there was to be one, it could be one of a few options. There's been talk of a new lower-priced Vision headset – a Vision 4K – or even a new Apple TV. There's also been the long running rumour of a HomePod with a screen that could be used as a home hub, which I've been dying to see.

Are we ready for the Air?

T3's Tech Editor, Mike Lowe, back in the Apple live blog hot seat.

I've been mulling over the idea of the iPhone Air ahead of tonight's launch. And it has me wondering: are we really ready for a super-slim iPhone?

After all, Apple isn't the first to the party. Samsung was way ahead, with the Galaxy S25 Edge delivering a commendable effort earlier this year. But while I called that handset 'a vision of the future', its longevity just wasn't quite up to scratch.

That's one of the things that Apple is really going to have to solve with its Air. Will buyers be okay with less battery life? Fewer cameras? Is it all just more compromise than progression?

I'm more questions than answers right now. But if one thing's clear, it's that year-on-year iPhone progression has been in 'baby steps' mode for some time. So a shake-up is certainly exciting.

Watch that all about, then?

I've also been mulling over the idea that a new Apple Watch SE will be revealed, bringing the series up to its third generation.

Given this is the 'least premium' of the Apple Watch line-up, it's interesting that Apple would align it with a top-tier iPhone launch – such as the Pro Max.

But perhaps that sub-flagship space is exactly where the Cupertino company is hoping to make big moves this year. The iPhone 17 Air ought to be circa the $999 price point, for example, which is clearly still a lot of money – but, crucially, less than the Pro or Pro Max models.

The key feature the Watch SE (3rd Gen) is expected to introduce is an 'AI Workout' feature, leveraging Apple Intelligence, no doubt, and presumably requiring pairing with a more up-to-date iPhone model.

With a rumoured $199-249 asking price expected, it's around a quarter that of the Watch Ultra, which sits at the top of the range. Which, if true, will surely give the entry-level Watch mass appeal.

Gotta have that Glass

If you followed Apple's WWDC 2025 event then you'll know all about the Liquid Glass aesthetic that's incoming. Indeed, as reported, you can already download the beta on your iPhone to experience the future, right now.

But what you really want is the real thing. And that's likely to be just around the corner, with iOS 26 part and parcel of the iPhone 17 range's launch – which I'd expect to see on the shelves by the end of next week.

For the non-Air iPhone 17 models, I really do think it's this new look and feel that's going to make the handsets feel like something more futuristic. But, fret not iPhone 16 owners, as I'd also expect the final software to be coming to older iPhone models, too, right back to the iPhone 11 series.

BRB!

Ah, the classique! Yes, the Apple Store is down, as happens ahead of every new iPhone launch, so the site can be back-end loaded with all the new, shiny kit for you to buy.

I do hope you weren't planning on buying any new Apple kit in the next five hours, though, as you'll have to wait until at least then for things to fire back up.

Zoom, zoom, let's shake the room

Familiar trio of cameras? Well, not entirely. I do expect the iPhone 17 Pro or Pro Max to look fairly different – and larger battery rumours mean the top-end handsets may be larger – with a new rear camera unit design.

In among that, however, it's thought that a 48-megapixel sensor will be on the cards, up from 12MP, delivering four times the amount of resolution. That ought to open the door for enhanced digital zoom, too, with crisper far-away snaps.

Phone's zoom cameras have improved significantly in recent years, though many – Apple and Samsung included – haven't necessarily raced to catch up. But it looks as though now's the time, with the iPhone 17 Pro delivering a zoom upgrade as part of its rumoured redesign that'll put it on par with much of the competition.

Poor, forgotten lil HomePod

Every time a major Apple Event is imminent, the T3 team talks, with thoughts always turning to the HomePod. Eventually, anyway.

'Will it, won't it?' That's usually the question on our lips – as the poor lil forgotten HomePod is clearly due a major upgrade. One that just never seems to come.

For this event, however, I suspect it'll be left off the list once again. That's to avoid distracting fromthe mega-launch that is the iPhone Air. But 'soon', surely? Along with that promised Apple HomeKit rework?

We're clearly not the only ones thinking about it either. As Yanko Design's 2024 image shows – in an altogether more Amazon-like product – there's still love for the HomePod, complete with screen or otherwise.

Keeping tracks

Hi, news editor Rik taking over for a bit as we count down to the event itself. And I've just realised that there's an extra product that could be revealed today too – that hasn't been talked about much already.

Rumours on an Apple AirTag 2 have been flying around for more than a year, but we've recently had the biggest indication yet that it's due to finally launch.

New information emerged that an updated AirTag was in the pipeline and it could debut during today's event. It'll likely look similar but feature better usability, greater range and more precise location information. We shall see in just a few hours.

I've got the power!

One significant new rumour that arrived just yesterday is that bar the all-new iPhone 17 Air, the rest of this year's iPhones will reportedly come with bigger batteries than ever before.

That's because it's claimed that the EU and UK will allow the phones to launch without a SIM tray – they'll be eSIM only.

This is something that's been the case for the last few years in the US, but European networks have needed to catch up. And as that seems to have happened, the tray is said to have been removed entirely in favour of larger batteries.

If that turns out to be the case, the biggest beneficiary will be the iPhone 17 Pro, with a claimed 18.6% rise in battery capacity. Whether this translates to lifespan is yet to be seen, however.

Expect at least one product to be available from day one

When it comes to hitting stores, Apple traditionally makes the new iPhones available to pre-order from the Friday after the event, then physically available in stores a week later.

That would make the iPhone 17 family available to pre-order on 12 September and will ship from 19 September. However, there's one product that will reportedly be available from today – after the event is over.

The Apple AirPods Pro 3 are expected to launch during the event and thanks to a leak by Best Buy (as spotted by a Redditor), it looks like you can place your order for them very soon.

Covering the basics (again)

Apple Event — September 9 - YouTube

Watch On

In case you don't know how these things tend to work, the all-important link is the one just above this text – the stream where Apple will actually take the wraps off all of these shiny devices. It'll start counting down shortly before the show starts, but you might want to tap the little "Notify Me" button to get an alert in case you're liable to forget about its timings.

A new face

This is Max Freeman-Mills, T3's staff writer for the tech section – I'm taking over the live blog as of now, and I'll be steering it for the next few hours, all the way through the actual show itself.

In case it wasn't already clear, we're now in the final couple of hours before things kick off, so I can't quite decide whether the home stretch just came into sight, or whether we're already pounding along it. Either way, in just a few hours' time we'll know exactly what Tim Cook and his merry gang have been cooking up for the past 12 months.

Finally pegging Google back

For quite a long time now, Google's had a major advantage over Apple as far as its voice assistant performance is concerned, and that's cascaded out into other features more recently. One that might finally get equalised today is live translation.

Google has a feature that lets users of its Pixel Buds earbuds have live conversations in other languages, hearing translations in their ear as they're talked to. According to some late leaks, Apple might now be following suit with the AirPods Pro 3.

The earbuds should hopefully have some other upgrades in their back pocket, but for those who love to travel and do so with an iPhone, this could be an exciting new option.

A question of price

So, as this time comes around every single year, another question accompanies it – will Apple stick or twist on its pricing policies? If it goes for the same as last year, that'll realistically have to count as good news, at a time when inflation feels fairly unstoppable and big ticket tech items like PS5s are creeping up in price.

So, if Cook ends his presentation by confirming a price of $799 / £799 for the base iPhone 17, we'll know we're probably safe. That said, some leaks have indicated there might be a jump of some sort, without specifying what level we should expect.

Not the news I was hoping for

Mark Gurman's one of the most reliable authorities in the world of Apple devices, and he's clearly got some very solid sources – so when he makes a last-minute pronouncement, you can take it as likely. He's weighed in today to say that those hoping for big steps forward by the AirPods Pro 3 might be disappointed in two areas: active noise-cancelling (ANC) and audio quality.

The AirPods Pro 2 remain very impressive on both counts, and from the sounds of it Apple has concentrated more on other features like deeper integration with the new Siri (including the live translation mentioned earlier). Of course, this isn't from the horse's mouth, so maybe we'll be pleasantly surprised when Apple proves this wrong in a matter of hours.

What's in a name?

We're now only around half an hour from the start of Apple's event, and one late-notice leak has got me very interested in how Apple's going to name its long-awaited ultra-slim iPhone. For the last couple of months, reporting has consistently called this the iPhone Air, and a consensus on that front lasted a long while.

Now, though, some retail packaging leaks make it look like the phone might drop the "17" and just come as the iPhone Air. That'll look and sound extremely slick, although it raises the question of what next year's model would be called. It could also mean that all of the 17 models drop the number, which would be quite a bold play from Apple.

T-minus 15 minutes

Okay, time to pop the kettle on, get that coffee brewing, and do whatever you need to prepare for the show – we're in the endgame, and there's no point waffling about rumours any more.

I'm expecting a slick and frankly fast-paced affair as usual, with at least a couple of transitions that make you wonder how on earth they do it. Let's see what Apple queues up first, eh?

Here we go...

And we're off – after a few minutes of jazzy music with that pulsating Apple logo front and centre, the stream is now starting properly. We open with (you're not going to believe this) a lovely production showcasing the many devices Apple makes, but not before a quick Steve Jobs quote about the value of design.

Quite the flex

Now we've got the ever-present swooping shot closing in on Tim Cook at Apple Park, and a chat about how design is everything for Apple. That video, by the way, was a textbook example of how Apple's just a cut above the competition on editing, shot choices and soundtrack.

What's first? AirPods

It looks like AirPods Pro 3 are the first up for this event – they've been mentioned first in every list. That doesn't stop Cook from mentioning the "biggest leap ever" for an iPhone.

AirPods Pro 3 are official

Here they are – the new generation of AirPods Pro, with a few new features to justify that big jump. The video announcing them is classic Apple again, full of silhouetted dancers and a quick look at the earbuds.

Cook calls them "truly incredible" before handing off so we can get a proper segment on the new earbuds.

The world's best in-ear wireless ANC (says Apple)

AirPods Pro 3 have a "multiport acoustic architecture", according to that very segment, and that should make for a wider soundstage compared to previous generations.

ANC is also apparently getting better thanks to foam-infused earths that give twice the ANC performance of the second-gen AirPods Pro (which are already fairly phenomenal). They're 4X as effective as the AirPods Pro first-gen, meanwhile, if you're still using those (like me).

In fact, Apple says the ANC is the best of any in-ear wireless earbud – I'm sure Bose will be thrilled about that.

Live translation is here

Just as was rumoured, Apple is finally adding live translation to its earbuds – and the showcase of the feature seems amazing. This has been on Google Pixel earbuds for a while, but if it works as well as Apple's video suggests, this could be a seriously impressive implementation.

The big question is whether it's as quick and responsive as the video indicates. If so, that's really going to move the needle.

A new fit

The New AirPods Pro are smaller than ever, and shaped more naturally for the ear canal, and have five ear tips to choose from, the most ever. That means they should fit more comfortably than ever before, but also sit more securely.

IP57 sweat and water resistance, meanwhile, is huge for their workout potential. They're going to hold up much better under strain from sweat or weather, and that's not all they have for fitness lovers.

The earbuds have heart rate sensing, thanks to a new heart rate sensor in each earbud – something that had been rumoured for a while. This means you can get accurate heart rate data without needing an extra wearable (although cross-referencing with an Apple Watch probably enhances things).

A perfect showcase

The AirPods Pro 2 are arguably some of the best earbuds ever made, and have become wildly popular. With a new battery life of eight hours on a charge, plus the improvements I've mentioned so far, raising to 10 hours if used as a hearing aid, these look like a stunning update.

They might not rip up the rulebook and make a total departure, but if they can improve on near-perfection, that'll be a pretty stellar result.

Finally, pricing comes in – and they're exactly the same price as the second-generation earbuds, at $249. They're available to pre-order today ahead launching on September 19.

Time for Apple Watch news

Tim's back to move us over to the Apple Watch, and we're getting the annual video showcasing a few people whose lives were saved (or made far easier) by Apple Watch features – complete with a touching piano soundtrack.

What's new, though?

Okay, that was nice, as always, but the news of the day is more what new devices we're getting. So, thankfully we're on to the meat of things.

Apple Watch Series 11 gets announced, as you'd hope. It's thinner and more durable, apparently, and should have twice the scratch-resistance of a Series 10 (boo for me with the latter on my wrist).

It also has 5G cellular connectivity for better coverage without your iPhone nearby, and a whole heap of carriers are on board (including EE here in the UK).

New health features for Series 11

Apple's now talking about heart health advancements for the watch – tackling high blood pressure, or hypertension. This is a widespread condition that people often don't realise they have.

Now, the Apple Watch will apparently be able to use a new algorithm to detect it and notify you – checking for patterns over 30-day periods. It isn't going to catch 100% of cases, apparently, but will still find a lot of people with the condition, and should be available in 150 countries and regions this month.

Sleep, meanwhile, is also adding a sleep score feature, to give you a numbered score out of 100 each morning to work out how you've slept. That's something that plenty of rival sleep trackers do, so it's not the most mind-blowing of additions, but some people will love it.

I'd expect at least some of these features to come to older models, too, mind you.

A long-awaited battery boost

For the first time in ages, Apple's boasting about a boosted battery life for the new Apple Watch. The Series 11 will get "up to 24 hours" of battery, up from the usually claimed 18 hours of previous generations. That's quite big, to be honest, and it'll be interesting to see how it reflects real-life use.

With a quick showcase of some new bands and colours, meanwhile, that's the Series 11 segment over – and a quick one it was, too!

Apple Watch SE 3 is officially here

Now we're onto a new generation of the Apple Watch SE, the SE 3. It's got the S10 chip on board, so gets an always-on display for the first time, and should be future-proofed nicely.

It sounds like it will have many of the flagship features that the Series 10 brought to the table, although Apple will probably clarify which bits soon. Sleep Score is on board, though, so some of the newest features will work on it. It has the older 18-hour battery life, too.

Apple Watch Ultra 3 is next

Now we're onto the Ultra segment, and the third-generation Apple Watch Ultra, which has become a big success for Apple.

A display update starts things off, with a wide-angle OLED LTPO3 construction for better viewing angles, and the largest ever Apple Watch display (with the exact size to be confirmed). Its screen can be more active, too, with a 1Hz mode giving you ticking seconds and responsive watch faces.

Like the SE and Series 11, it also gets 5G for better connectivity while you're out and about. More importantly, though, it has satellite connectivity like some recent iPhones, which could be huge if you're backpacking in remote areas with just your watch.

A larger battery means up to 42 hours in one go, and in normal use it's likely you'll be able to get more from it than that.

Watch pricing is confirmed (for the US)

Here are the all-important prices:

Apple Watch SE 3: $249

Apple Watch Series 11: $399

Apple Watch Ultra 3: $799

Pre-orders are open now, and the watches actually come out on 19 September.

iPhone time

Tim's back again to unveil the iPhone lineup, and confirms that four models are coming – so here comes the iPhone Air to kick things off, perhaps?

iPhone 17 is here

Nope, it's just the normal iPhone 17 up first.

The iPhone 17 is here, and it's got a display update, including the always-on 120Hz display smarts of the Pro lineup. Its display is also brighter and sharper, while the phone itself gets a durability upgrade with Ceramic Shield 2 for better scratch-resistance compared to previous generations.

A new chip

The iPhone 17 brings the A19 chip to the table for more power, partly to make sure that new display shines. It'll also empower Apple Intelligence features for better on-device AI performance, which is very much of the moment.

It should also make for better, more powerful gaming, and that's an area where the better ProMotion display will really come into its own (as opposed to just scrolling social media more smoothly).

Camera boosts

We're now onto a section about the phone's cameras. You get a 48MP "dual-fusion" system, with a main camera and a telephoto each boasting their own pipelines.

You can get 48MP or 24MP photos from it all, apparently, depending on your storage and quality needs, while that 48MP main shooter can also work as an ultrawide, with more detail than previous phones to boot.

The selfie camera, meanwhile, gets a centre stage revamp, with stabilisation and a wider field of view – to keep you in frame with a square sensor that Apple says will make for more flexible framing options. What that really means is landscape selfies without needing to turn your phone around.

iPhone Air

A rare voice-over during an Apple trailer comes in for the iPhone Air, and it's a staggeringly well-made video, too.

The frame is "radically thin" according to that designer's voice over, and you can see what it means. The frame is polished, possibly the differentiate it from the main iPhone range, and it's apparently the most durable design yet, despite the thinness.

We get confirmation of a single camera module, but the real star is a "high-density battery" which allows for that thinness.

No 17 to speak of

So, as rumoured at the last moment, the iPhone Air has no numbers in its name for now, which means it'll be interesting to see what the next one is called...

Those important Air specs

The iPhone Air is just 5.6mm thin, with a 6.5-inch display, which has ProMotion, always on features and a peak brightness of 3,000 nits.

It also has Ceramic Shield 2 on both the front and back glass, making it 4X more resistant than previous generations' back glass.

A titanium frame ensures it's bend-resistant, and in fact more durable than any previous iPhone, remarkably. It houses the new A19 Pro chipset, which will doubtless also grace the 17 Pro phones, and that makes for massively enhanced efficiency (which you need when it's this thin).

Apple's newest chip

Apple just announced N1, its own wireless connectivity chip, boasting Wi-Fi, Bluetooth and Thread compatibility. It has an Apple-designed modem, too, C1X, which potentially doubles the speed of the C1 (which is less than a year old).

This is big for Apple's aim of controlling its entire supply chain, even if it's a little obscure for the average consumer.

Just the one camera

A 48MP fusion camera system echoes what the iPhone 16e and iPhone 17 offer – a single camera unit that can offer multiple shooting options on the fly. There are two lenses, including a 2X telephoto system, which makes for some unbelievably efficient use of space inside the phone. Whether Apple's carefully-curated studio shots are reflective of real-life use is anyone's guess at this stage, though.

Dual-capture video lets you capture selfie footage and rear camera footage at the same time, as a nice little feature that will doubtless come to every new iPhone.

eSIM-only worldwide, and battery life

A tidbit here, that the iPhone Air will be eSIM only all over the world, the first iPhone to do so unless I'm mistaken.

Battery life is apparently "all-day", just like the other iPhones, although Apple's classic resistance to actual hour counts means that'll need some rigorous testing when the phone's available. It gets a new MagSafe battery accessory, though, for slimmer charging on the go.

iPhone 17 Pro and Pro Max, at last

We're on the home stretch now, and it's time for the iPhone 17 Pro and Pro Max. Cook says it's been built from the ground up as a new phone, which is quite a big claim.

It's backed up by the first big design change we've seen for a while in the lineup, though, with a simply huge new camera unit, and a fascinating new unibody aluminium design that means only some of the back is glass.

The most powerful iPhone ever

Apple says this is the most powerful iPhone ever "by far", which is true every year. Its new design apparently has huge performance upsides, though, for thermal management with a new vapour chamber (something gaming phones use to great effect).

This should make the phone more efficient without it getting scorching hot in use. A new aluminium alloy helps this even further, and you can get it in silver, deep blue or a pretty wild "Cosmic Orange".

The forged camera "plateau" helps to make room for a bigger battery, apparently, which is another upside.

A19 Pro unlocked

That chipset rears its head again, and can get up to 40% better performance than the 16 Pro in the right conditions, apparently. That's a big jump in one year, even by Apple's metrics.

A Ceramic Shield back

For some reason, Apple didn't just go for aluminium all over – instead it has a rectangle of Ceramic Shield 2 on the back, which is four times more durable than the old back glass, but still surely a maintenance risk compared to metal.

Camera boosts

Truly pro cameras are the hallmark of these top-end iPhones, and Apple's now taking about the new setup.

An 18MP front camera has the Centre Stage system we've heard so much about already, while all three rear cameras are now 48MP sensors, and all three are Fusion cameras.

This means more detail than before, but also a huge range of zoom and framing options. You can get up to 8X optical zoom from the telephoto lens, for example, which is a new high for Apple.

There's also a big boost to image stabilisation thanks to a much bigger sensor in the main lens, and the sample photos look as stunning as they always do.

What a twist

This whole event was filmed with the iPhone 17 Pro, it turns out – a lovely twist, albeit Apple has been filming with its own gear for a while, now.

Finally, some prices

The question of pricing has been carefully talked around, but we finally have some details to sink our teeth into. They all start with 256GB of storage, as a nice boost.

The iPhone 17 comes in at $799.

The iPhone Air is priced at $999.

And the iPhone 17 Pro hits $1099, while the 17 Pro Max is from $1199.

That means no price hike where you match storage sizes on the Pro models, and no bump at all for the iPhone 17.

Pre-orders start on Friday, and the phones hit stores on 19 September.

That's all, folks

Well, there we go – the event is done, and what a rapid-fire one it was, too. We got the much-anticipated iPhone Air as the headline grabber, as well as all the expected upgrades in other areas.

It'll be fascinating to see how the Air impact the lineup. Is it the new default choice for enthusiasts, or does the huge power of the 17 Pro still draw people in? I'm mighty tempted by the ultra-thin phone, to be fair, but its battery life needs proving (stay tuned for our review).

Apple Watch SE 3 is likely to be a stellar deal for those looking to pick up a smartwatch for a bit less without compromising too much on features, scrolling back further.

Meanwhile, the device that opened the show might well be the single best thing Apple's ever made – AirPods Pro Gen 3 will be a monster in the sales charts, and there's every reason to suspect they'll be the new earbuds to beat.