Apple's annual iPhone launch event is taking place earlier than usual this year, today in fact, Monday 9 September, and you can watch it live right here on T3.
Coming with the strapline "It's Glowtime", it is expected to debut the new iPhone 16 lineup, plus a few more devices besides. You can watch it via the video below.
As well as the iPhones, we've heard plenty on new Apple Watch models, including an Apple Watch Ultra 3 and the 10th-gen Watch, thought to be called Apple Watch X. New AirPods are expected to make an appearance too.
However, what "Glowtime" means is unclear at present. It could refer to the new, Apple Intelligence-powered version of Siri, which we're also likely to hear more about. Or maybe it's a reference to a brighter display on the Watch X?
Whatever the reason, you can find out for yourself later today – here are all the details.
When will the Apple iPhone 16 event start?
Apple will stream its iPhone 16 launch event today, Monday 9 September 2024.
It will kick off at 10:00am PDT, local time for Apple's HQ in Cupertino.
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Here are the start times for your location:
- US West Coast: 10:00 PDT
- US East Coast: 13:00 EDT
- UK: 18:00 BST
- Central Europe: 19:00 CEST
- India (New Delhi): 22:30 IST
- China (Beijing): 01:00 CST (10 September)
- Japan (Tokyo): 02:00 JST (10 September)
- South Korea (Seoul): 02:00 KST (10 September)
- Australia (Sydney): 03:00 AEDT (10 September)
How to watch the Apple iPhone launch event
You can watch the event stream live right here (via the video further up this page).
Alternatively, you will be able to watch it on Apple's own website, or through Apple TV devices.
What to expect
Apple traditionally unveils its new iPhone range each September and this year will be no different. However, the timing is actually earlier than usual, with the event more often slated for later in the month.
We'll almost certainly see the iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max announced, along with several other devices. Smart money is on an Apple Watch Series 10 (Apple Watch X), maybe even an Apple Watch Ultra 3, too.
And there have been plenty of rumours about new Apple AirPods and an upgrade for the AirPods Max headphones, at last.
There will also be a whole load of talk about Apple Intelligence, but it's doubtful that it'll be available when the new iPhones hit stores.
We also don't expect anything on iPad, which is more likely to be featured in a follow-up event in October (along with new M4 Macs).
Rik is T3’s news editor, which means he looks after the news team and the up-to-the-minute coverage of all the hottest gadgets and products you’ll definitely want to read about. And, with more than 35 years of experience in tech and entertainment journalism, including editing and writing for numerous websites, magazines, and newspapers, he’s always got an eye on the next big thing.
Rik also has extensive knowledge of AV, TV streaming and smart home kit, plus just about everything to do with games since the late 80s. Prior to T3, he spent 13 years at Pocket-lint heading up its news team, and was a TV producer and presenter on such shows as Channel 4's GamesMaster, plus Sky's Games World, Game Over, and Virtual World of Sport.
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