Sky Anytime Plus brings hundreds of movies on-demand

Sky strikes at Virgin's with new downloadable content

Improved VoD service to arrive later this year.

Sky subscribers, with a Sky Broadband connection, will soon be able to access thousands of hours of extra content when the Sky Anytime Plus on-demand service goes live later this year.

The new-and-improved VoD service, will provide hundreds of flicks from Sky Movies, that will begin streaming within a minute or take 40 minutes to download and store to the Sky+ box.

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There'll also be a huge increase in the amount of TV content available to view on demand, but all programming will only be available in SD.

Virgin Media is currently the leading player in the UKs VoD market, with 4,600 hours of video content, but Sky will be hoping to gain a little traction with its new offering. It could also counter new TVs with Lovefilm widgets built-into the sets.

Upon launch, the service will only be available to Sky Broadband customers, with the new interface available as an over-the-air update for later this year.

Link: Sky (via Pocket-Lint)