Having previously trialled streaming live cricket from the Indian Premier League, video sharing site YouTube is reportedly targeting all major sports franchises in a push to pioneer online sports streaming.
Targeting universally appreciated sporting events, YouTube’s behemoth of an owner Google is reported to be in talks with the world’s most popular sporting federations over the future of live online broadcasting.
Currently believed to be in negotiations with the National Basketball Association (NBA) and National Hockey League (NHL) in the US, Google plans to stream fixtures live across the globe via YouTube with the increased user activity and time spent on the site plumping the company’s ability to make money from premium advertising revenues.
Announcing YouTube’s increased sport streaming plans that will cover “most pro sports leagues” including Europe’s leading football championships, Gautam Anand, Google’s Director of Content Partnerships for Asia revealed the company was currently in talks with leading sports authorities.
He said: "It's fair to say that there will be a lot more appealing sports content you'll see on YouTube. We have ongoing conversations with pretty much everyone."