Sources told GSMArena that the South Korean firm is in the midst of rolling out a camera - dubbed the Samsung Galaxy S - that will sport the same colour-rich 4.8-inch super AMOLED screen as the Galaxy S3, as well as the Android 4.0 Ice Cream Sandwich operating system.

However; a subtle difference will set the two devices apart: the Galaxy S will be around twice as thick as the S3 and will also sport a 10x optical zoom lens.

But it's main USP will ultimately be its pixel-busting 16-megapixel sensor, a feature that is likely to have the tech-obsessed photohogs reaching into their coffers.

In addition, there will be both Wi-Fi and Wi-Fi/3G versions available, giving users the ability to instantly share their snaps and vids with family and friends (that's if they have any), according to a source.

Experts believe the product will be announced at the IFA show in Berlin this week, however, we’re yet to hear official confirmation from Samsung.