After, quite literally, years of waiting, Xbox 360 users will now be able to access the BBC iPlayer through their beloved games console.
The Beeb's legendary on demand offering begins its roll-out on Microsoft's prized gaming asset from today, through the Xbox LIVE content platform. TV content is available from launch with an update bringing BBC radio into the mix later this year.
Best of all for Xbox users is that they won't need a subscription to Xbox LIVE Gold to access the catch-up TV service, unlike many of the other content platforms like Sky Go and 4oD.
The arrival of BBC iPlayer brings a brand new, Xbox-specific interface, which is also compatible with voice and gesture controls through the motion-sensing Kinect peripheral.
The BBC's head of on-demand Daniel Darker says: "As we continue our work to make BBC iPlayer as simple as possible, we're also excited to experiment with natural user interfaces made possible with Kinect, including voice and gesture control.
"We believe it's early days for these experiences, but see a great future working with partners such as Microsoft on innovations like these."
All Xbox users in the UK should have access to the BBC iPlayer app within a week, completing the holy trinity of apps on the top games consoles; Xbox 360, Nintendo Wii and Sony PlayStation 3.
Have you already got access to the iPlayer on Xbox LIVE? Let us know what you think in the comments section below.