Google is plotting a social news aggregator application called Propeller that will be available for both Apple iPad and Android devices, according to reports.
The so-called Google Propeller app will take aim at established apps like Flipboard, which bring content in from various news feeds and displays articles your social networking buddies are working on.
According to Silicon Valley sources the Propeller app is one of a number of social ventures Google is planning to tie-in to its Google+ network. And early indications are that the company has knocked it out of the park with this one.
“I heard from someone working with Google that Google is working on a Flipboard competitor for both Android and iPad,” posted digital in-the-know Robert Scoble. “My source says that the versions he’s seen so far are mind-blowingly good."
Kara Swisher of the influential AllThingsDigital blog also did a bit of digging and chimed in. She said: "Sources said Propeller is apparently one of a number of new socially focused announcements Google is prepping, including new apps. But the timing for their launch is unclear.
"Here’s what is: Propeller is a souped-up version of similar reader apps such as Flipboard, AOL’s Editions, Yahoo’s Livestand, Zite (which was just bought by Time Warner’s CNN) and Pulse."
Google's decision to launch a smartphone and tablet based social news aggregator follows a failed bid to buy Flipboard last year. We'll be keeping our noses close to the ground on this one...