The Daily might be the iPad paper that’s got tongues wagging. But Richard Branson has ensured that he at least gets some of the iPad limelight, with his much-touted Project magazine landing in the UK App Store last night.
The new mag, which features Jeff Bridges on the cover, will cost £1.79 an issue, including “updating content”, which should make it relevant right up until the next issue hits virtual shelves.
You’ll need to download a free reader app to get going, and there’s no word on whether this will be subject to the hotly-tipped new subscription system which Apple is said to be readying for The Daily. Word is Steve Jobs and Rupert Murdoch will share a stage next week to unveil their plans.
For now though, you’ll have to content yourself with Project. Let us know what you think of it, and whether it can see off Apple and News Corp’s joint challenge, over on our Facebook and Twitter pages.