Panasonic gave up selling its mobile efforts around the world in 2006, instead choosing to hunker down in its own backyard of Japan. But now Panny has announced plans for an ambitious comeback, which will see its first Android smartie hit Japanese shelves in 2011.
What’s more, the blowers won’t just be confined to Japan, with plans for a global rollout in 2012. Whether by that point HTC and Samsung will have finally sewn up the market for Android cells remains to be seen.
Speaking to Reuters, Panasonic’s Osamu Waki said, “We misjudged the speed at which smartphones would be taken up in the Japanese market. With the rapid shift to Android, we want to catch up quickly."
Panasonic reckons it’ll be able to shift 15 million phones a year around the world come 2015, an ambitious target compared to its 5.5 million blowers sold in Japan last year. Still, it’s great to see another tech giant realise that selling smartphones to the masses is where it’s at.