GoPro is the undisputed king of the action cam world, but the best GoPro for you isn't always going to be the latest and greatest in the range. If you're thinking of investing, this guide is here to help you figure out where to put your cash.
While the current flagship GoPro HERO 10 Black is the best action camera in terms of tech and features, you might not need its hugely powerful specs... and in fact the HERO 8 Black will suit most users' needs. If its 360 footage you're after, the GoPro Max will be the best GoPro for you (our GoPro HERO vs MAX guide will outline the differences if you're not sure).
The general rule of thumb is that sensor resolution decreases as you head down the range, as does the ability of baked-in software and battery capacity, but the fact is that GoPro sets the bar so high that even if you jump back a couple of generations, you'll still be getting a camera that outstrips much of the current competition from other brands. Aside from that, there have been a few significant design changes over the years – the frameless design (H8 and later), front facing live preview screen (H9 and later) will be a deal-maker for certain people, for example.
Older GoPros regularly pop up in our best budget action camera ranking, and you're more likely to snag a cheap GoPro deal on a previous model than one that's new out. Choosing the best GoPro cam for you is about deciding which features matter most to you, and which you can live without or will barely ever use. Read on for our full guide to the best GoPro models right now.
And once you've done that and have an idea on the GoPro for you, the best Black Friday deals are well worth checking out. This is one of the best times of the year to pick up one of these little beauties and have it come with a cheaper price tag attached than would usually be the case. If you're worried about missing out on a lightening deal, don't be because our live prices below are always displaying the latest and greatest deals, so you can be sure to spot those bargains as and when they drop.
Black Friday GoPro deals
The Winter sales events are just around the corner, and we're hoping this year's best Black Friday deals include some GoPro price drops (we're especially keeping our eye on the HERO 9 Black, given there's a new flagship in town now). We'll be keeping a close eye on prices, and reporting on any discounts worth taking note of.
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The best GoPro you can buy right now
The newest addition to the HERO range, the GoPro HERO 10 Black looks very similar to the H9 – blue logo excepted – but you shouldn't judge this cam by its cover, because there's a lot going on on the inside. This GoPro is has got its first new processor since the HERO 6 in 2017. And that new GP2 processor is key to some pretty impressive upgrades to both performance and usability. This camera is slick and speedy, with a quicker boot and faster transfers (GoPro has also added the option of wired uploads, plus the option of auto-uploading to the cloud during charging – but the latter only if you're a GoPro subscriber).
There's a significant bump in image quality, with frame rates doubled over the HERO 9 Black at higher resolutions. Video tops out at a massive 5.3K, 60FPS, 4K at a blistering 120FPS, and 2.7K/240p, and stills are up to 23MP. The excellent HyperSmooth and TimeWarp have both been slightly improved, and horizon leveling more noticeably so (you can now tilt up to a massive 45 degrees and the footage will stay level). Finally, there is one almost invisible improvement to the hardware too: a hydrophobic, and more scratch resistant lens cover that works an absolute treat.
All this, combined with GoPro's famously intuitive interface, means this is an extremely easy-to-use camera for the beginner, as well as an astonishingly capable tool for the pro – an impressive combination. For more info, check out our GoPro HERO 10 Black review, or to see exactly how it compares to the model down in our GoPro HERO 9 Black vs GoPro HERO 10 Black showdown.
The GoPro HERO 9 Black extends many of the now-familiar tools from the HERO 8 Black, but adds a big dollop of hardware improvement.. although it's not powered by the latest GP2 chip, which means it's not quite as smooth, slick and powerful as the latest flagship above. It scooped up the 2021 T3 Award in the action cam category.
In style terms the HERO 9 Black is visually identical to the HERO 8, just slightly larger on each axis, and – significantly – is the first in the range to add that all-important front facing screen for vlogging action. The slick ‘bunny-ears’ mount is carried across, as is the 10m caseless waterproofing, while a removable lens cover adds potential for upgrade.
Under the hood, the big news is a hefty boost in sensor (23.6MP) compared to the H8, which in turn opens the door to 5K/30 video and 20MP stills, while a 30% beefier battery means there’s enough juice to actually use some of this power. This is also the first HERO to offer horizon levelling baked in (as opposed to the app in previous models), and while this version won't accept as much tilting as the H10, it's still pretty impressive. Hindsight and Scheduled Capture tools have also been added to the feature lineup.
The GoPro HERO 8 Black was a big upgrade on the H7, introducing a dramatically improved body and a host of other innovations. Even though it's now practically an OAP in HERO terms, having been usurped twice in the lineup, the HERO 8 Black remains an excellent camera. It arguably delivers the best bang for buck, and is probably the best GoPro for most people's uses.
Visually the HERO 8 Black looks pretty similar to the HERO 7 Black, but its body is sleeker, it has cleaner lines and a lens that’s not quite as proud. The main difference though it that unlike its predecessor, the HERO 8 Black doesn't need to be seated in a frame attachment to be connected to a mount. Instead, two 'fingers’ fold out from its base allowing you to directly fit it to a mount or any other compatible accessory (this approach has been continued in all subsequent HEROs).
While the HERO 8 Black has very similar shooting modes and features as the HERO 7 Black, the newer camera comes with improved software and additional extras. For example, the HERO 7 has GoPro’s highly impressive Hypersmooth stabilisation, but the HERO 8 comes with Hypersmooth 2.0 along with additional High and Boost settings to smooth out even the most rattly footage. Similarly, while both cameras can shoot in 4K at 60FPS, the H8 Black's higher bit rate results in better quality footage and gives it the edge over its stablemate.
As you'll discover in our GoPro HERO 7 Black vs HERO 8 Black comparison, while the older H7 Black does pretty much everything the HERO 8 Black can, the newer camera is just slightly better at it all. Check out our GoPro HERO 8 Black review for more of we thought of that model.
The HERO 7 Black is getting on in years, but it is still a solid action camera. The HERO 7 Black can do pretty much everything its immediate successor can, but the HERO 8 Black has a few tweaks that mean it does it slightly better.
So what is it missing compared to the newer HERO 8? The body is slightly less sleek, and you'll need to add a frame before you can mount it to anything. The software is also not quite as good – although it still knocks competitors' efforts out of the park. Just like the HERO 8, you can shoot up to 4K in stunning clarity, even in low light. Dial in 1080p/240fps to harness the camera's ultra high frame rate and add slick slo-mo cuts to your videos.
While the newest GoPros boast Hypersmooth 3.0 stabilisation technology, HERO 7 owners will have to make do with the original Hypersmooth. But while it's not quite as good as later iterations, OG Hypersmooth is still absolutely excellent, and can still be relied up to bring fluidity to your shots, whether you’re bouncing down a rock-strewn mountain on your bike or shredding slopes on your snowboard. In the photography department, you're getting 12MP HDR shots (again, later models have improved HDR software, but the original is still extremely good), and the HyperSmooth-aided TimeWarp produces stunning time-lapse clips, even in the absence of the later upgrades.
So while the HERO 7 isn't the best GoPro around it's still a capable action camera, and will be plenty good enough for many people's needs. Head to our GoPro HERO7 Black review to find out more. This point is also where DJI's efforts start to look like strong competitors – check out our GoPro HERO 7 Black vs DJI Osmo Action faceoff for more on that.
Released not long after the HERO8 Black, the 360-degree GoPro Max shares the same intuitive operating system and many design cues with its more conventional stablemate. It also uses the same frameless mounting system, consisting of two metal fingers that fold out from the base, in order to attach the camera to mounts and other accessories.
The GoPro Max directly replaces its 360-degree forerunner, the GoPro Fusion, which is no longer in production. The new camera vastly improves on its predecessor in every respect and comes with many popular facilities found in the Hero range, such as Hypersmooth image stabilisation and TimeWarp moving time-lapsed video.
While the Max’s 360-degree capabilities give you the ability to create some truly amazing content, the stitching together of the images taken by the front and rear mounted lenses can be noticeable at times. Vloggers will appreciate the ability to flip between front and rear views on the Max’s touchscreen, but the only was to see what you are shooting in 360-degree mode is by via the feature-packed smartphone app – which handily also gives you access to the camera’s controls.
The Max is a hugely versatile piece of kit that makes it easy to create stunning content. A combination of GoPro’s unmatched functionality and an excellent smartphone app makes Max stand head and shoulders above its 360-degree rivals. Read our full GoPro Max review.
If your budget won't stretch to the Black edition, or you don't need that much tech, the cheaper GoPro HERO 7 Silver edition offers plenty of great features with only a handful of compromises. Stabilised 4K/30fps footage looks fantastic and gives you plenty of angles to work with in your edits. With a top frame rate of 60fps (at 1440p), slo-mo isn't the Silver’s strongest suit, so you’ll need to stump up for a Black model if that’s a deal-breaker.
10MP HDR stills with Wide Dynamic Range are great for documenting days (and nights) in the wild, and it’s easy to share shots directly to social media from the GoPro app. As with all the HERO 7 cameras in the current GoPro range, the HERO 7 Silver is waterproof to 10 metres, making it ideal for adventures above and below the water. It’s built to tough it out during even the most hardcore of pursuits, and voice control means you can start rolling even if the camera is out of reach on a helmet or handlebar mount. See how it compares to its pricier sibling in our GoPro HERO 7 Black vs GoPro HERO 7 Silver faceoff, or head to our should I buy the GoPro HERO 7 Silver? article for a closer look.
Even though it's getting on a bit now, the HERO 7 White edition is an extremely strong budget model. Not for nothing did this nifty GoPro bag the 2019 and 2020 Best Budget Action Camera T3 Award. Very little outlay bags you GoPro pedigree, still-unrivalled waterproofing (10m, same as the latest flagship) and rugged build, plus voice control and a slick 2-inch touchscreen. Oh, and compatibility with GoPro's killer range of mounts.
There's no 4K video here, but the top 1440p/60fps resolution and 10MP stills should deliver all the quality, stabilised video and photos you need to load your channels with cool edits and galleries. And if the thought of detailed video editing turns your stomach, QuikStories within GoPro’s Quick app makes it a doddle to create fun edits from your clips.
You won’t be worrying the producers at Red Bull TV too much with footage captured on the HERO7 White, but at around half the price of the latest flagship model, this is the best GoPro for weekend warriors looking to document their adventures. The only down-side? GoPro's not selling them any more, so you'll need to head to a third party retailer to get your hands on one... and they might not be sticking around for too much longer.
Best GoPro: the main uses explained
Whether it's Kai Lenny surfing house-sized waves at Jaws, or Felix Baumgartner's epic skydive from space, if you're watching an action sports video, the likelihood is that at least some of the footage will have been filmed using a GoPro. All of the action cams in the current GoPro range delivers top-level optics, image stabilisation, waterproofing and industry leading usability.
GoPros are the ultimate accessory for mountain biking, surfing, white water rafting, skateboarding, or just about any action sport you can think of. However, their bombproof nature, excellent image quality and small size makes them extremely versatile and useful devices for situations in which you wouldn’t want to risk using a regular camera. Their small size and the range of range of mounts available (helmet mounts, handlebar mounts, even dog mounts) also allows you to record from a huge range of POVs. For more detail, we have a guide to what exactly you can (and can't) do with a GoPro.
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How to choose the best GoPro for you
The main things to consider before purchasing a GoPro are: 1. What will you be mainly using your footage for? and 2. How big is your budget? The good news is that there is a GoPro camera for all kinds of different applications and for a wide range of budgets.
The T3 5-star rated GoPro HERO 9 Black sits at the very top of our best GoPro guide. The flagship model is followed by the HERO 8 Black, then the HERO 7 Black in third place. Each of these models is waterproof to 10 metres and features a 2-inch touchscreen and voice control for optimum control. Aside from price, the big differences between these three cameras are gradually improving video resolution and image stabilisation, aside from the HERO 9's new front preview screen and horizon levelling. When making buying decisions on GoPro cameras, it's worth considering whether a GoPro Plus subscription works for you, as you'll get a discount on newer models, as well as cloud storage and easy replacement if the camera is lost – all potentially handy for the pro and beginner alike.
If 360-degree video is your thing, the fourth camera in the GoPro line-up is the twin lensed Max, which can shoot mind-blowing 360-degree footage up to 5.6k (at 30fps) resolution and features many facilities found on the conventional cameras.