Welcome to Amazon Prime Day. It‘s the second and final day of what Amazon are calling the Prime Early Access Sale – snappy title, huh? Think of it as the start of the Black Friday deals and sales season, and your first chance to snap up some pre-Christmas savings. As usual, there’s offers on coffee machines, air fryers, SSDs, laptops, some rare console deals and everything else you could conceivably want. Oh, and Amazon devices of course. If you’re after an Echo speaker or Fire TV streamer or Ring security system, today is a good day to get stuck in.
The Prime Day Early Access Sale runs until 11.59pm on Wednesday 12th October. Only Amazon Prime members can take advantage of these deals, but don’t worry; it’s not an exclusive club. If you're not already a member, you can always sign up to a 30-day free trial.
- See all the Amazon Prime Day Early Access Sale deals in the UK
- See all the Amazon Prime Day Early Access Sale deals in the US
Prime Day Amazon devices deals
- Echo Show: up to 42% off Echo Show devices
- Fire tablets: up to 42% off on Fire tablets
- Fire Kids: 41% off Fire Kids tablets
- Fire TV: get up to 40% off all Fire TV Sticks
- Kindle: low prices on Kindle e-readers
- Ring: price drops on Ring home security bundles
Prime Day best deals on tech and home gear
Amazon may well largely see Prime Day as a great time to flog Kindle, Fire and Echo devices but the savings don't end there by any means. Here's our pick of the best tech and home deals we've found so far from brands owned by people other than Jeff Bezos…
- Air fryers! Everyone wants a Prime Day air fryer deal: save on Tefal, Instant Pot etc
- Tech in general: up to 70% off tech products
- Apple savings: Apple iPhone 13, Apple Watch Series 6 and more discounted
- 4K TVs: Save big on Samsung, LG, Sony, Panasonic and more
- Philips Hue smart lights: Bulbs, light strips, wake-up lights and more reduced
- Coffee machines: Nespresso Vertuo Plus now just £67.99
- Kitchen: get up to 25% off kitchen appliances
- Mattresses: get 15% off Silentnight mattresses
Amazon Fire TVs get early discounts in the US and UK
In the US, Amazon Fire TVs are already discounted ahead of the main sale event. Insignia Fire TV models are up to 38% off. The best deal though is on the Insignia 55-inch model, now $279.99 down from $449.99.
In the UK, the JVC 32-inch Fire TV is now £199.99, down from £249.99.
Samsung 8K TV deal
Talking TVs, here's an excellent deal for anyone looking to upgrade to an 8K TV. Right now this Samsung 55-inch Neo QLED 8K TV is £1,799 down from £2,449.99. That's a 27% saving on the list price and not far off the price of many top 4K models. The 55-inch model is the smallest of the range but there's also savings on the larger models too, such as 32% off the 75-inch model, taking that down to £3,399.
Ok, now let's surface some great TV deals on offer right now in the Prime Early Access sale. T3's TV expert, Mat Gallagher, has hand picked some of the best TV offers available, with models from LG, Samsung, Panasonic and JVC on offer.
Prices start at just £145, and there are also discounts on the very well rated LG C1.
Prime Early Access has great deals across every product area you can imagine, and our fitness expert, Matt Kollat, has dug out the best Prime Early Access deals on Fitbit fitness trackers.
There's four price cuts of note, including cost carves on the Fitbit Sense, Fitbit Versa 2, Fitbit Versa 3 and Fitbit Charge 5. The biggest price cut is on the Fitbit Versa 2, which sees a whopping £43.99 sliced off its cost.
Many of these Fitbits feature in T3's best Fitbit buying guide, so you're buying quality.
In the market for cheap video games and accessories? Then Amazon's Prime Early Access Sale is definitely worth checking out, as it is stuffed with great gaming discounts.
There's cost carves on gaming headsets, gaming controllers, steering wheel and peddle combos, games for every major platform including PS5 and Xbox Series X, and even console offers.
For example, the Xbox Series S is now 13 per cent off! Be quick to avoid disappointment.
We love smart home products here at T3 and, when it comes to smart home lighting, Philips Hue is the market leader.
So it's great news that the Prime Early Access Sale is stuffed full of Philips Hue discounts, with a wide variety of products reduced in price.
From light strips to wake-up lights, standard bulbs and onto up-lighters and starter kits, Amazon is a great place to shop Philips Hue right now.
Philips Hue has won T3's Best Smart Lighting Award countless times over the past 5 years at the T3 Awards, so its quality is beyond doubt. Well worth checking out if you want to bring some smart, colour-changing light to your home.
Garmin smartwatches are among the best in the business, and the Prime Day Early Access Sale has plenty of great Garmin products discounted, as surfaced by T3's fitness watch expert Matt Kollat.
For example, the Garmin Instinct Solar is cut from £319.99 to £144.99, while the Garmin Edge 130 Plus is down to £109.99 from £169.99.
For even more great Garmin products, be sure to check out T3's best Garmin watch buying guide.
When we say there is good deals on in the Prime Day Early Access Sale we really do mean it, with a large amount of 5-star rated products discounted.
Indeed, T3's Reviews Editor Yasmine Crossland has rounded up a number of 5-star products that are currently discounted at Amazon.
These products include Sony's superb WH-1000XM4 wireless noise-canceling headphones, the OnePlus Nord 2 Android smartphone, the Amazon Echo Show 10 smart home hub, and the Razer Hunstman V2 gaming keyboard.
There's loads more, too, and each one has been awarded our maximum 5-star score on test, so you know you're buying quality.
Roomba robovac with 35% off
If you'd rather leave the whole vacuuming process to robots, there are some big discounts in the robovac department too. The iRobot Roomba S9+ is a top-of-the-range model that features an automatic emptying dock and a squarer front design with corner brush to get right into those hard-to-reach edges. While the list price is a whopping £1499.99, right now it's down to £969, which is a £530.99 discount.
Board games for less
Taking time away from the live blog, Dep Ed Rob Jones has put together this great list of cheap board games in the Amazon Prime Sale. As the nights are drawing in, it's the perfect time to break out a board game and you'll find a range here for both kids and adults.
I'm a big Trivial Pursuit fan myself, and I've just spotted this Friends Trivial Pursuit Quiz Game with 60% off. This is a bite-sized version of the full game and features 600 questions on everyone's favourite 90s coffee bar-based TV show.
Waterpik Water Flosser 39% off
I've recommended this product before and I'll do so again as it's not only a great product but it also has a decent discount. The Waterpik Ultra Professional Water Flosser is now £54.99, which is a 39% discount on the regular price. You can get either the white or black version for this price (the blue and grey models are still full RRP). I find it much better than the handheld versions.
Sony 5-star headphones 21% off
The Sony WH-1000XM5 are T3's best wireless headphones and right now you can pick them up for £80 less. That's the WH-1000XM5 for £299 in either white or black. A very good-looking, and great sounding pair of headphones, now for less.
Air fryers, anyone?
Mic check, one TWO. I'm Duncan Bell and I will be your deals spirit guide for a while now, until I get bored and hand it back to Mat G, in the place to be.
Now, whether you have a swanky kitchen, like this guy, or a crap kitchen, unlike this guy, an air fryer is this year's hottest culinary upgrade. Of that there is no doubt. The best of the bunch in the Amazon Prime Day sale is the Tefal Actifry Genius XL 2in1 – as the name suggests, it's large, it has two cooking zones, and it's genius. It's also nearly half price, but probably not for long!
- Get the Tefal Actifry Genius XL 2in1 for just £150 (was £285)
- Read more about the Tefal Actifry Genius XL 2in1 Prime Day deal
There are also deals on air fryers from popular budget brands Tower and Cosori and also Scandinavian brand Princess, Tristar and Bear. Furthermore, there's money off Instant Pots, including their Pro Crisp which is both an Instant Pot and an air fryer!
Come to my pad
Some products are born great. Other achieve greatness by getting a bloody great price drop. No offence to Belkin, but its BoostCharge Wireless Charging Pad definitely fits that category. One of these things for 45 quid in a cost of living crisis? Thank you but I rather think not. For £10, however? Now you're talking my language baby – and I like it.
The Belkin BoostCharge Wireless Charging Pad 7.5W Special Edition, Wireless portable charger with AC adapter included, Qi-Certified Wireless Charger for iPhone,... to give it its full name is available for next-day delivery and is 78% off its usual price. The 10w model is down to £15 (from £20), while the 15w one remains obstinately at £30.
- Buy your Belkin Wireless Charging Pad now – only £10!
Take in an Echo Show
Amazon devices have been on sale for a few days already with the pick of the deals being up to 42% off the Echo Show models. The best of the best is the Echo Show 8 (second gen) with is down to just £69.99. This features an 8-inch HD screen and a 13MP camera, making it a great choice for video calls and controlling your smart home devices – including a Ring doorbell. Scroll down at high speed to see more Amazon devices deals. Quick, before the page refreshes again – oh, too late.
Run, don't walk for these deals
After a new pair of earbuds for the gym or running? Fitness freak matt Kollat has a guide to the very best Prime Day running headphones deals, which I have summarised here.
- Jabra Elite 85t True Wireless Earbuds:
£219.99£119.99 at Amazon UK – arguably the best pure in-ear buds (ie: no big ear hooks, unlike the Powerbeats pro and its clones) - Shokz OpenMove:
£79.95£55.96 at Amazon UK – the best bone conduction deal of this whole damn sale - Beats Fit Pro:
£219.99£179 at Amazon UK – like AirPods Pro but specifically built for gym use and running - JLab Go Air Sport:
£29.99£24.99 at Amazon UK – very very cheap indeed
Robot vac prices gone wild!
Robot vacs are one of those things everyone would like to try, but then you look at what they cost and think, 'Nah'. However, there are some excellent robo vacuum deals on in this Prime Day sale, so maybe today's the day. Ecovacs has up to £600 off its various models, while Yeedi has £140 off its affordable Vac 2 Pro. Be sure to click the box marked 'apply £30 voucher' to get the full saving on that one!
- Shop all robot vacuum cleaner Prime Day deals
- Buy Yeedi Vac 2 Pro for £320 – great affordable option
- Buy Ecovacs Deebot X1 vac and mop for £899 – that's a whopping £600 off this towering, premium model
- Buy eufy by anker RoboVac 30C for just £140 – 33% off in sale makes cheap bot even cheaper
Nintendo Switch OLED mega deal!
Looking to buy a Nintendo Switch OLED? Also love Lego Harry Potter? You're in luck! Amazon has bundled the Switch OLED with the Lego Harry Potter Collection of games for £291.95. That's a 15% saving on the RRP of the two items, or £53 off.
There are lots of options here actually. You can choose between the Neon Red/Blue and white editions of the Switch OLED and a choice of other games, including Splatoon 3, Lego Star Wars and Bayonetta 3. There's also a bundle which includes a Turtle Beach Recon headset, but all cost a little more than the Harry Potter one.
Of course, if you just want the console, you can buy the Switch OLED model on its own for £292.99 – but seeing that's more expensive than with the Lego Harry Potter game collection, you might as well buy that one.
If you love Lego and Harry Potter you might also want to check out our round-up of Harry Potter Lego set deals.
Cheap booze and sex
Two of the first things most people think of when a sale is on are cheap booze and cheap sex toys. Or is that just me? Anyway, you can tuck into both right now, courtesy of Mat Gallagher's guide to the best cheap spirits of Prime Day. There's also our run-down of the best adult pleasure implement deals, courtesy of Emily Cox.
Buying up a load of cheap but high quality spirits now will save you plenty when Christmas parties start, while stocking up on cut-price sex toys now will be very useful for those other parties. You know what I'm talking about.
- Bushmills 10-year-old single malt:
£35.50£24.15 at Amazon - The Kraken Black Spiced Rum (1L):
£33.50£25.80 at Amazon
The best Nintendo Switch game deal of the day
Matt Forde has a great Switch OLED deal for you. For a trifling £299, you can pick up the console and Pokémon Legends: Arceus. That is no mean feat, since the console on its own usually costs £310. It's highly unlikely we'll see a better deal than this before Black Friday or indeed, before Christmas. This isn't the only Nintendo Switch deal out there right now though. Check this out.
Good news! You can get two Nintendo games for just £20!
Not quite so good news! The games in question are Rayman Legends and Immortals: Fenyx Rising! Cheap deal, though.
Smyths Toys has a similar offering. The choice of games is larger, meaning you can pick from Rayman Legends, Mario & Rabbids Kingdom Battle, Risk: Global Domination, Trivial Pursuit and Wheel of Fortune. Come on, it's only 20 quid, don't look at me like that.
I'll get my coat
Bit murky out, innit? Luckily, Pat Kinsella has assembled a guide to the best waterproof jacket and coat deals of this rainy and cold Prime Day. From North Face to Jack Wolfskin, there's an anorak to suit every occasion, a cagoule for every cause and a Souwester to wear everywhere.
- Buy Jack Wolfskin Eagle Peak 2 for £72 – better than half price!
- Shop all waterproof jacket deals at Amazon
In a spin
Welcome to day two of the Amazon Sale – sorry, Prime Early Access Sale. Remember deals will only last until midnight, so if you have items sat in your basket, make sure you checkout before then.
Did you know Amazon sell washing machines? Well, they do and there's discounts to be had on them as well. This Hisense 8KG front-loading washing machine is 27% off, now £313.65 down from £429.99.
This will make you smile
One of the downsides of an electric toothbrush is that the replacement brush heads can be pretty pricey, so any chance to buy them at a discount is good news. Right now you can bulk buy 10 Oral B brush heads for £21.99 – that's a 49% saving on the list price and brings them down to the price of a regular toothbrush. It might not be the sexiest deal today but it's a good money saver.
Air fryer deals are back, back, back
Mic check. Hello? Sorry this live blog hasn't been very 'live' this morning, we had some technical issues, now resolved. Now, here at T3, all we ever think about is air fryers. And we know that you, the population of the world, feel the same. The Prime Day air fry deals in the UK are a little disappointing, but T3's resident little chef Rob Jones has one particular air fryer bargain in his sights – it's a Tefal that stirs your food for you and knows when it's ready to serve. The only human input required is to push the odd button, and then eat the results.
Also at a great price is this Instant Pot, which works as both a pressure cooker, slow cooker, oven, yogurt maker etc and etc and an air fryer. At just £130, that is a whole lot of cookin' for not a lot of spendin' money. Instant Pots are always really well made, too.
- Tefal ActiFry Genius+
£219.99£123.96 at Amazon - Instant Pot Duo Crisp + Air Fryer:
£189.99£129.99 at Amazon
Crack the code – the discount code
One way to turn every day into Amazon Prime Day is to use an Amazon discount code. Bethan Girder-Maslen and her team of helpful bots have put together an exhaustive list of Amazon voucher codes to help you save money and live you best life. Why, they're the best codes since Da Vinci's!
- Check out a very long list of Amazon voucher codes NOW
This deal will make your hair fall out!
In a good way though!
IPL machines are great for removing unwanted hair. I used one on my head and now it doesn't grow back: result. If you also want to remove unwanted hair via blasting it with a laser from a kind of depillatory 'ray gun', you're in luck on Amazon Prime Day, because the price has plunged on one of Philips' finest IPL devices – it's now at its lowest ever price!
If you are old-fashioned and prefer to remove hair with a sharp blade instead of with light, Philips and Braun have umpteen deals going on razors, shavers, beard trimmers and so forth. Phew. Things were looking hairy for a moment there, but now everything is going smoothly.
Let's get physical
Fitness deals to keep your wallet in shape
Matt Kollat, T3's man with the chin-up bar, has 'worked out' what the best fitness deals of Amazon Prime Day are. Worked out. You see?
From a Nordic track treadmill that's £200 off to a cheap Bowflex, there's a fitness aid for every body.
Shark vac price attack
Shark Bagless Cylinder Vacuum Cleaner: can be used by both men and women
Shark vacuum cleaners are always on sale, but that's no reason to turn your nose up at a Shark bargain, and this is a particularly good one. The brand's top-rated cylinder vacuum cleaner is half price right now. With Shark's patented anti hair wrap tech, it's great for pet owners, hippies, and anyone else with long hair. There's also a 'Flexology' tube for cleaning under furniture, three cleaning modes and a five-year warranty as standard. Amazon users rate it 4.3 stars out of 5 on average. Pretty good!
Time for a coffee break
Rob Jones has been scouring the virtual shelves of Amazon Prime Day and has found the very cheapest cheap coffee machine deals of Amazon Prime Day. It's quality stuff, mind. Top of the list is Nespresso Vertuo Plus. This turns up on sale so frequently, I rather doubt anyone has ever paid full price for it – and if they have, well, they're idiots. Nonetheless, it's an excellent machine. There are also espresso machines and filter/pour over machines, including one with a grab and go cup that costs just £21.
- View all Amazon Prime Day coffee machine deals
- Buy Nespresso Vertuo Plus by Krups for just £68 – was £200!
- Want a proper espresso machine instead of a pod machine? Delonghi Dedica is a nifty little unit with built-in milk frother and it's now only £157 – £93 off!
- Prefer filter coffee? Delonghi Active Line can now be yours for a mere £33.49
Well hello, Halo
There are plenty of game and DVD deals on for Amazon Prime Day but a lot of them are a little bit shit. Not this one however: Halo Infinite on Xbox Series X and Xbox One, yours for just £15. Take on the Covenant and new and deadly foes as Master Chef, the big, future warrior who's excellent at cooking. Oh wait, he's actually called Master Chief, my mistake.
Nintendo Switch OLED deal detected!
Do you like video games, Lego and Harry Potter? Then you'll love this deal. Right now, until midnight at the latest, you can get a Nintendo Switch OLED in the colour of your choice* with the game Lego Harry Potter thrown in, for just £300. The console on its own is usually £310, so that's a good deal for most people and a great deal, so long as you like Harry Potter or Lego or preferably both.
*So long as your choice is white or blue and red
Fitbit Versa 2 is cheapest everrrrrrrrr
What time is it? Oh, it's deal oh clock! Everyone's favourite fitness tracker, the Fitbit Versa 2, has hit its lowest ever price – retailing for £75.05, which is 62% off its RRP of £199.99. Admittedly, the watch hasn't sold for that for a long time, but even so, this is a real bargain for the lovers of cheap wearables. We have subscribed for Amazon Prime just now to get this deal.
Sporty Spice
Who needs a pair of stylish running shoes? We do! Adidas' most popular running trainers are now dirt cheap at Amazon – you can save up to 33% on them. The Ultraboost features the super-soft Boost midsole, a reinforced lace cage, a sock-like upper, and even looks good. Buy now!
Please note: not all colourways are included in the sale.
Kick back and relax in 4K
If you're hunting for a new TV and you're set on a big screen with 4K then this deal is really going to float your boat. A 65-inch super slim set with Alexa smarts built-in, the Samsung BU8070 is everything you could need and more. The best part? It has never been cheaper than it is right now at Amazon. You could save £250 on it, that's almost a third off!
You rang, sir?
T3's Yasmine Crossland seems determined to upset Amazon on their big (Prime) day. She's keen to buy a video doorbell but not the one made by Amazon's security subsidiary Ring. No, she's down with this Nest Video Doorbell deal – and Nest is the security subsidiary of Google. That should ruffle some feathers at Jeff Bezos' house!
Fitbit Versa 2 hits lowest ever price!
Hey, didn't you hear us tell you this about 2 hours ago? Look, we hate to keep going on about this, but the Fitbit Versa 2 is down to its lowest ever price! At just £75, this is an almost insanely good bargain that you would be almost literally stupid to miss out on. The Versa 2 is one of the best fitness bands ever, and also a more than capable smartwatch, which rivals the Apple Watch for looks and practicality, and absolutely murders it when it comes to battery life and – thanks to this deal – price.
Why are you still sitting there? Go and buy a Fitbit Versa 2 for 75 quid now, or be riddled with guilt at your lack of sales acumen for evermore.
- Fitbit Versa 2
was £200, now £75 at Amazon – save £125 or 67%, sale must end soon!
Massive Bang & Olufsen saving!
The 5-star gaming headset, Bang & Olufsen Beoplay Portal, is at its cheapest ever price for Amazon Prime Day – down to 'only' £260, which is £190 off the original price. You can find out more about this Prime Day B&O gaming deal or head straight over to Amazon and buy one before it sells out. Choice is yours.