Sony apologises at E3 for PlayStation Network hack

Head of gaming division personally apologises at E3 games expo

Second apology from gaming giant following massive data loss

The execs may have bowed in apology back in early May following April’s troubles with hackers, but head of PlayStation Jack Tretton offered a personal apology at E3.

“This is not the first time I’ve come to the stage at E3 with an elephant in the room,” he said. “I want to apologise personally and on behalf of the company for any anxiety that we have caused.

“It is you that causes us to be both humble and amazed at the amount of dedication and support you continue to give to the PlayStation brand."

He went on to say the PlayStation Network activity had been restored to 90% of pre-outage levels.

Executive deputy president Kazuo Hirai told the BBCdetermined hackers would not be deterred, and companies had to be vigilant. “It is certainly incumbent upon the companies that acquire that information to use it and secure it, and store it in a very secure environment," he said.

"But I think it's also a situation where once you make sure you have a secure network, then the people who are out to get the information will try to outdo the security mechanisms we've put in place."

The network was attacked by hackers in April, with 77 million members having details stolen including including names, birth dates, email addresses and passwords. The company brought the network back online last week, with compensation including free games.