Apart from their desire to make you remember the phrase 'focus after the fact', Lytro have one passion and that's their product, a Light Field Camera that lets you focus after you've taken the picture
Lytro have unveiled the first customer-friendly Light Field Camera which, by capturing the entire light field, allows you to focus anywhere in the image, after you've taken the picture.
Instead of focusing on one area and letting in light from just one direction, the Lytro Light Field Camera captures the entire Light Field from any direction letting you then focus on any section of the image after you've pressed the shutter button.
Lytro Light Field Camera: Will it work?
While this leads to the very novel idea of taking images with potentially huge depth, it also means the construction of the camera differs greatly from that of a conventional camera, and with no auto-focus, no shutter-lag and no dials for ISO, Scene Modes etc it also makes the camera incredibly simple.
And just how much is this cube-like piece of photographic wizadry? Well at the moment it'll set you back a cool $399-$499 for the 16GB and 32GB models respectively, and because it most definitely won't replace your camera anytime soon it could be a hard sell, no word on a UK release date yet but it's expected to hit the US early next year.
What do you think, is it just an expensive gimmick or a innovative piece of kit'? Let us know what you think via the comments box below...