The new Onmia fulfills all of Microsoft's WP7 standards with a 4-inch Super AMOLED screen (a la the Galaxy S) with a resolution of 800x480.
There's also the now-standard Qualcomm 1GHz Snapdragon processor, a 5-megapixel camera with LED flash and HD video recording capabilities. That's 720p at 25-frames-per-second.
Inside the attractive metallic casing is 8GB of internal storage and a powerful 1500mAh LiOn battery. There's also the latest Bluetooth ans WiFi connectivity as well as HSDPA download speeds of up to 7.2Mbps.
The big news of course is the presence of Microsoft's make-or-break mobile OS which features Xbox Live gaming, a Zune music player, real time media updates, as well as hubs for People, Places, Office, and so on.
The name Omnia is not a new one, with Samsung previously releasing a slew of handsets under that handle, most notably the Omnia HD which was the first handset to boast a 720p video camera.
UPDATE: T-Mobile has announced that it will be realsing the Omnia 7 on 21st October, that's less than two weeks away. It'lll be available from £35 a month on a two-year contract.