Biniak is also general manager of app development at the Finnish smartphone maker.
He added that Nokia is upholding its end of the bargain, but that it can only do so much by itself.
“We are releasing new devices frequently and for every new device, if there is an app that somebody cares about that’s not there that’s a missed opportunity of a sale,” he said.
He accused Microsoft of placing its focus on other areas of its business at the expense of Windows Phone 8. Biniak said that there was a cultural issue within its operating system partner.
“We are trying to evolve the cultural thinking [at Microsoft] to say ‘time is of the essence.’ Waiting until the end of your fiscal year when you need to close your targets, doesn’t do us any good when I have phones to sell today.”
According to Biniak, if Microsoft invested the time and effort into getting the best apps onto Windows Phone 8, there would be a large increase in sales.
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He made the point that it doesn’t matter how good Nokia’s latest phones are – today the most important part of a consumer’s purchasing decision is about the smart part. Essentially, features no longer sell phones by themselves.
“People rely on applications for their day-to-day life and if you don’t have something which I use in my day-to-day life I’m not going to switch because I don’t want to compromise the way I live my life just to switch to a phone,” he told the paper.
“It’s not just about the hardware, it’s about the tools that are on the hardware. You can’t sell a phone without the apps, you just can’t.”