Amazon Prime Day is coming around for a second time in 2023. The Prime Big Deal Days will be another chance to bag some great deals before the Black Friday sales commence in November.
Prime Big Deal Days – or Prime Day 2 – is due to run from 10th to 11th October 2023 and is likely to see a return to the kind of discounts that we saw back in July and could be as big as those during Black Friday.
The deals are exclusive to Prime members and the number of bargains on offer run into the many hundreds, all across multiple categories, including tech, home, lifestyle, and fitness.
While most deals won't start until the event itself, Amazon does offer regular daily deals outside of its main sale events. Plus, if you're looking to buy now, you can get more money off your purchases using these Amazon discount codes.
When is Amazon Prime Day 2?
Prime Day 2 is being called Prime Big Deal Days in 2023. This will run from midnight on Tuesday 10th October until 11:59 pm on Wednesday 11th October. This sale will be another chance for Prime members to get cheap early deals before Black Friday.
When is Amazon Prime Day 2024?
While it's too early to have a confirmed date for the 2024 Prime Day, the event normally takes place in the second week of July. So, our guess right now is that we will see this land on 9-10 July 2024. The last Amazon Prime Day took place on 11th - 12th July 2023.
That means you'll be able to get record-low prices across multiple departments, especially on Amazon devices. The event normally starts at midnight on the Tuesday and continues through to the end-of-play on Wednesday.
When does Prime Day finish?
Amazon Prime Day ends at 11:59pm on Wednesday 12th July 2023 in the UK. For the US, it ends at 11:59 pm PST (2:59 am EST on 7/13).
How to get a free Prime account for Prime Day
You might already know this (the clue's in the title), but you need to be an Amazon Prime member to shop the Prime Day sale.
However, not only do Amazon Prime members get to shop the Prime Day sale, but they also get early access to ALL Lightning Deals and extra offers on Prime benefits, like coupon offers, free Deliveroo Plus and plenty of other benefits. A Prime subscription is definitely something to consider, therefore.
If you're new to Prime, Amazon Prime is available on a 30-day free trial for all new members. If you're a student, there's even better news as Amazon offers a free six-month Amazon Prime trial on Prime Student and after that, it will only cost you £4.49 a month.
To shop the Prime Day sale, our advice would be to sign up for a Prime account a couple of weeks before the sales start so you can shop the sale for free - including any cheeky early offers.
You can cancel your account at any time if you're not happy with it and you'll have got the best deals from the Prime Day sale, free unlimited delivery and you won't have paid a penny for the membership fee. If you decide to keep your Prime account, see our guide on how to save money on Amazon Prime for money-saving hacks.
Sign up now for Amazon Prime and start shopping!
What were the best Prime Day deals last year?
Prime Day 2022 resulted in some great offers across multiple departments.
The best deals were on a range of tech, kitchen and beauty products. For example, the Samsung QN90A TV was on sale at half price, the Amazon Echo Dot was just £39, and the Philips Sonicare DiamondClean 9000 had £400 taken off its price.
Overall, Amazon devices had the biggest discounts with Echo speakers, Blink cameras, Kindles and Fire tablets hitting record low prices. Alongside this, Shark vacuum cleaners also had their prices slashed, Tower kitchen appliances were super cheap and headphones from Beats, Sony and Samsung were incredibly popular.
What brands had the best prices on Prime Day last year?
Plenty of different brands took part in the sales last year, with Sony and Bose being two of the most sought after. Speakers, earbuds and headphones were particularly popular.
Philips, Samsung and Shark all saw big price drops too, and makeup brands like Rimmel saw the most sales.
Due to the cost of living crisis, we believe people use these sales to stock up on essentials for around the home - from washing-up liquid to coat hangers, teabags to cat food. Amazon delivers with incredibly low prices on these products, especially on its Vouchers page.
How much is Amazon Prime and did it have a price hike?
Amazon Prime rose in price in the UK in September 2022. On 15th September, the monthly and annual cost of Prime rose on both standard and student accounts.
Today, Prime membership costs £8.99 per month or £95 for a year when paid in advance. For students, the cost is £4.49 monthly and the annual subscription is £47.49.
So, if you want Prime to shop the Prime Day sale, we recommend signing up before the event and if you're new, you can shop with a free month's trial. You can then cancel Prime soon after and it won't cost you a penny more.
Will Prime Day be better than Black Friday?
Prime Day is heralded as Amazon's biggest sales event of the year, however, Amazon is also well known for its Black Friday sales. Last year, Amazon started its Black Friday sale early, weeks in advance of the official sales date. Many shoppers got to take advantage of early discounts and themed weeks that Amazon ran in the lead-up to Black Friday.
Having said that, there is a key difference between Prime Day and Black Friday. The most obvious one is that Black Friday isn't an Amazon-only sale. Retailers from around the world take part in the annual event and slash their prices during the Black Friday and Cyber Monday weekend. Black Friday is also available for all shoppers and not just Prime members.
As Black Friday is the more famous shopping event, you might find cheaper prices. However, Amazon is a big component of the Black Friday sale and its Prime Day sales have some of the cheapest offers on the day. This isn't to say that Amazon won't have low prices on Black Friday but if you're a regular Amazon shopper or Prime user, you'll find the cheapest offers available during the Prime Day sale.
Best Amazon Prime Day Product Categories
Amazon Prime Day Tablet deals
Amazon is a top destination to look at for tablet deals, as it stocks a full range of iPads, Android devices and its own Fire Tablet. The Prime Day sale saw the 7, 8, 10, Kids and HD devices all have major price drops, so if you're in need of a new tablet, look to Amazon.
View all Amazon Prime Day Tablet deals
Amazon Prime Day Laptop deals
Amazon has a wide selection of laptops on offer, many of which were discounted in the Prime Day sale. 2-in-1 laptops and Chromebooks saw the biggest price drops this year, including discounts on devices from Apple, Asus, Acer, HP, Lenovo and Dell.
View all Amazon Prime Day Laptop deals
Amazon Prime Day Amazon Device deals
In the last Prime Day sale, Amazon devices had the biggest discounts, with the Echo Dot, Echo Show and Fire TV Sticks all hitting their lowest ever prices. Fire tablets, Kindles and Blink security cameras were also in the mix and regularly drop in price, so keep an eye out for this in the next sale.
View all Amazon Prime Day Amazon Device deals
Amazon Prime Day Headphones deals
From over-ears to true wireless earbuds, Amazon's Prime Day sale was stocked full of headphone deals. Sony, Beats, Bose, Apple and JLab all had huge price drops, and there were a range of corded and cordless offers up for grabs, too.
View all Amazon Prime Day Headphones deals
Prime Member benefits to use on Prime Day
When you sign up to Amazon Prime, you not only get access to Lightning Deals and the Prime Day sale. Prime members also get other benefits like Prime Video, Amazon Music, Prime Gaming, Prime Reading, flexible delivery options, and shopping benefits like savings on prescriptions and groceries. So, if you want to save extra money in the Prime Day sale, here are the best Prime Member benefits you should definitely use this Prime Day.
Check your delivery options
While the main benefit of Prime is flexible deliveries, one delivery option that can help you save money is free no-rush shipping. If you’re not in a hurry for your items or you’re looking to save money, select the no-rush option at checkout and your order will be delivered within 3-5 days. It’s still free and to thank you for your patience, Amazon gives you an automatic discount on your next order.
Use Amazon Vouchers
Every day, new vouchers are added to the Amazon Voucher page which you can collect and use at the checkout for extra money off your orders. Head to the Amazon Voucher page, find the voucher you want to us – for example, a coupon for 30% off wireless earbuds – and click ‘Collect Voucher’. This will take you to a page with details on how to claim and the discount will be applied at checkout.
Try Before You Buy
Amazon Try Before You Buy is where Prime members can pick up to 6 eligible clothing items from the Prime Wardrobe and try them for free. You’ll have a week to try on the clothes or shoes to make sure they fit, and after the 7-day try-on period, you pay for what you want to keep and send back the stuff you don’t.
Subscribe & Save
If you buy repeat purchases on Amazon every week or month, use Subscribe & Save. This accumulates all your frequent purchases together like toiletries, cleaning products and beauty essentials, which makes checking out easier and offers up to 15% off the original price when you schedule repeat deliveries.
What kind of sales has Amazon run in the past?
Looking at last year's Amazon sales is a good indication of what to expect the next time they come around, including Prime Day, Black Friday and another potential Prime Day 2 event. Amazon constantly has deals available site-wide on a range of products in its 'Today's Deals' section.
At T3, we like to consider ourselves experts on big sales events so by looking at the patterns from Amazon's 2022 sales, we've come up with a few predictions for what we expect to see in 2023.
Like most retailers, Amazon sticks to seasonal holidays, so during its annual Amazon Spring Sale, it offers a wide range of products, including laptops, air fryers, headphones and lawnmowers. As Prime Day traditionally happens in July, there are deals on absolutely everything, but especially on Amazon devices, air conditioners, vacuum cleaners and premium beauty.
As we got further into the summer last year, Amazon ran its Back To School sale which had cheap prices on tablets, stationery, fashion and textbooks. Finally, to cap off the summer, we saw the Amazon End of Summer Sale which treated shoppers to low prices on DIY tools, cookware, smart security cameras, razors, coffee machines and more.
Amazon also typically runs themed weeks throughout the year, and specifically in the run-up to its Black Friday event. In the past, there have been Gardening Week and Fragrance Week events. All of this gives us a strong indication that these deals could make a comeback during 2023.