Amazon Prime Day is back. Well, sort of. The biggest sale of the summer returns in the form of Big Deal Days this October 8th and 9th. That means if you want to pick up a great deal, you don't need to wait until Black Friday.
Each year we bring you all the best deals we find across Prime Day on Amazon, from TV to toothbrushes, as well as a heads-up on some of the biggest bargains we spot on other sites.
You will need to be a Prime member to make use of the deals, especially on Prime Day itself, but if you're not already, you can sign up for 30 days for free.
Though the event has finished, the offers below remain, and if you're looking to buy now, you can get even more money off many purchases using these Amazon discount codes.
Prime Day Quick links
- Amazon Eero mesh Wi-Fi 5 router: Save 57% on this handy home Wi-Fi device
- Samsung Galaxy tablets: 18% off the Galaxy Tab 9 FE
- Xbox controller: Save 33% on the velocity green wireless controller
- Air fryer: 46% off the Cosori 5.5-litre air fryer
- Oral-B toothbrush: 63% off the iO8 connected electric toothbrush
- Dehumidifier: 47% off this Innvitop 12L dehumidifier
Here are our choices for the best deals around right now.
Prime Day 2 early deals
Amazon Fire TV QLED 5-inch: was £749.99, now £519 at Amazon.co.uk
This QLED 4K TV is part of Amazon's premium Omni range, which come with Dolby Vision IQ and hands-free Alexa control. Already showing with 31% off, this is a great price for a 55-inch TV.
TCL 32-inch FHD TV: was £179, now £145 at Amazon
If you're looking for an affordable small TV for a kids bedroom, kitchen or study, this TCL 32-inch model is ideal. It has Amazon Fire TV built in for streaming and a bezel-free design. Right now there's 19% off too.
LG Evo 42-inch OLED 4K TV: was £1399.99 now £867 at Amazon
If you want a higher class of small TV, this 42-inch LG model has an incredible OLED display and 120HZ refresh rate, making it excellent for gaming. It's now under £900 too, making it a very tempting purchase.
Philips Ambilight 55-inch OLED: was £1499, now £999 at Amazon.co.uk
Not only does the Philips TV have a great OLED 4K display with Dolby Vision and Dolby Atmos sound, it also features its Ambilight technology, to provide surrounding LED lighting to add to the experience. The 33% off takes this model under a grand.
LG OLED B4 55-inch: was £1,599, now £999 at Amazon
Save 38% – A 2024 model, so up to all the current standards, LG's "entry" OLED model is anything but "entry-level".
LG UT91 75-inch TV: was £1499, now £969 at Amazon
Save 35% – The 'big sell' here is, er, that this TV is huge – but its relative price tag isn't. So if you're looking for a giant TV that can handle brightroom conditions from a reputable brand then LG has got its finger perfectly on the pulse here.
Sony 42-inch Bravia A90K OLED: was £1,799, now £1,299 at Amazon
Save 28% – There's lots that I like about this 42-inch set beyond just its size. That includes the impeccable 4K picture quality, the three HDMI ports (two with HDMI 2.1 for 4K/120Hz gaming), and the Cognitive Processor XR (also found in flagship Sony TVs) that makes sure everything that's thrown on screen looks the best it can possibly be.
Bose QC Ultra Earbuds: was £299, now £219 at Amazon
Bose's best earbuds are now within a sensible price bracket and worth every penny now that they're available with 27% off. This is a great deal.
Cambridge Audio Melomania M100 wireless earbuds: was £169, now £149 at Amazon
Save 12% We love these compact in-ear headphones, mainly thanks to the top-notch sound you'd expect from Cambridge Audio. You get ANC, wireless charging, and up to 52 hours of battery life, too.
Google Pixel 8 (128GB): was £699, now £549 at Amazon
Save 21% – The Google Pixel 8 does everything really well: its Tensor G3 processor keeps Android running smoothly, the dual-lens 50MP+12MP rear camera captures great photos and videos all the time, and it also has an easy-on-the-eye design that follows the distinct Pixel design language. It's available in four colours, too, with Hazel being a personal fave (shame that Mint isn't part of this deal though).
Xbox Elite Controller Series 2 (Core Edition): was £100.50, now £89.95 at Amazon
Save 10% – If you're serious about gaming then you need a serious controller. The Xbox Elite Controller Series 2 offers a boosted battery life, programmable inputs and a host of other upgrades that make it well worth the money.
Sony INZONE H3 Gaming Headset: was £89, now £53.99 at Amazon
Save 39% – It's possible to spend hundreds on getting the right headset, but Sony's more affordable effort is now even cheaper. Our review noted their comfortable fit and excellent 360-degree sound. They work for both PS5 and PC too.
Arlo Pro 5: was £219.99, now £119.99 at Amazon
Save 45% on the Arlo Pro 5 in the Prime Day deals. The Arlo Pro 5 has 2K video, HD resolution and colour night vision, so you can see absolutely everything happening outside your home, whether you’re there or not.
Philips Hue Appear White and Color Ambiance Smart Wall Light: was £139.99, now £119 at Amazon
Get the Philips Hue Appear White and Color Ambiance Smart Wall Light for £118.99 at Amazon. This wall light is great for your garden, patio and other outdoor areas.
Philips Hue Discover White and Colour Ambiance LED Smart Garden Wall Light: was £179.99, now £159.99 at Amazon
Update your outdoor lighting with £20 off the Philips Hue Discover White and Colour Ambiance LED Smart Garden Wall Light. Works with Alexa, Apple HomeKit and Google Assistant.
Tapo Smart Plug: was £24.99, now £15.99 at Amazon
Save 50% on the Tapo Smart Plug in the Prime Day deals. Get better control over your smart devices and give your non-smart devices better automation with the Tapo Smart Plug.
TP-Link Tapo Pan/Tilt Smart Security Camera: was £34.99, now £19.99 at Amazon
The TP-Link Tapo Pan/Tilt Smart Security Camera is now 26% at Amazon. This indoor camera has 360-degree rotational views and blends into the background.
Arlo Floodlight Security Camera: was £259.99, now £149.99 at Amazon
Save 42% on the Arlo Floodlight Security Camera at Amazon. This outdoor camera offers a 160-degree wide angle view of the outside of your home, and comes with colour night vision and two-way talk. The floodlight has up to 3000 lumen and coupled with a ringing alarm siren, potential intruders will definitely be scared off by the Arlo Floodlight Security Camera.
Tefal Turbo Cuisine Electric Pressure Cooker: was £149.99, now £79 at Amazon
Save £70 on the Tefal Turbo Cuisine Electric Pressure Cooker at Amazon. This pressure cooker has 10 programmes including stew, steam, bake, slow cooker and rice cooker.
Sage the Oracle Bean to Cup Coffee Machine: was £1,799.95, now £1,399.95 at Amazon
Save £400 on the Sage the Oracle Bean to Cup Coffee Machine. This semi-automatic espresso maker has a milk frother to make delicious coffee drinks.
Sage Barista Touch Bean to Cup Coffee Machine: was £1,049.95, now £799 at Amazon (save £250)
Sage is well known for mastering the art of coffee at home, and with £250 off its best-selling machine, why not give it a go as well?
KitchenAid 5KSM125BOB 4.8L Artisan Stand Mixer: was £549, now £379 at Amazon
Save £170 on the KitchenAid 5KSM125BOB 4.8L Artisan Stand Mixer in the Prime Day deals. This iconic stand mixer has a 4.8-litre capacity in its stainless steel, and can easily process up to 1kg of flour in one go. It comes with a wide variety of accessories, and is available in Onyx Black, Almond Cream and Empire Red colourways.
Nespresso Vertuo Next: was £150, now £69 at Amazon
Save 54% on the Nespresso Vertuo Next pod coffee machine at Amazon. This coffee maker brews five different cup sizes and works exclusively with Nespresso Vertuo capsules.
Le Creuset Signature Enamelled Cast Iron Round Casserole Dish With Lid: was £275, now £191.25 at Amazon
Get 30% off the Le Creuset Signature Enamelled Cast Iron Round Casserole Dish With Lid at Amazon. This iconic casserole dish is available in multiple colours and sizes.
Philips Series 3000 Wet or Dry Men's Electric Shaver: was £140.00, now £65.66 at Amazon
Save 51% with the Philips Series 3000 Wet or Dry Men's Electric Shaver. Enjoy a clean shave that follows your face's contours with 5-directional pivot, flex and floating movements. The Philips Series 3000 Wet or Dry Men's Electric Shaver has self-sharpening blades that are precision engineered for a convenient clean shave.
When is the next Amazon Prime Day?
This year's Amazon Prime Day took place on 16 - 17 July 2024. The dates for 2025 have not been set, but is likely to be 15th and 16th July 2025.
That means you'll be able to get record-low prices across multiple departments, especially on Amazon devices, for two whole days.
When does Prime Day finish?
Amazon Prime Day ends at 11:59pm BST on Wednesday 17 July 2024 in the UK. For the US, it ends at 11:59pm PDT (02:59 am EDT on 7/18).
How to get a free Prime account for Prime Day
You might already know this (the clue's in the title), but you need to be an Amazon Prime member to shop the Prime Day sale.
However, not only do Amazon Prime members get to shop the Prime Day sale, but they also get early access to ALL Lightning Deals and extra offers on Prime benefits, like coupon offers, free Deliveroo Plus and plenty of other benefits. A Prime subscription is definitely something to consider, therefore.
If you're new to Prime, Amazon Prime is available on a 30-day free trial for all new members. If you're a student, there's even better news as Amazon offers a free six-month Amazon Prime trial on Prime Student and after that, it will only cost you £4.49 a month.
To shop the Prime Day sale, our advice would be to sign up for a Prime account a couple of weeks before the sales start so you can shop the sale for free - including any cheeky early offers.
You can cancel your account at any time if you're not happy with it and you'll have got the best deals from the Prime Day sale, free unlimited delivery and you won't have paid a penny for the membership fee. If you decide to keep your Prime account, see our guide on how to save money on Amazon Prime for money-saving hacks.
Sign up now for Amazon Prime and start shopping!
What were the best Prime Day deals last year?
Prime Day 2023 resulted in some great offers across multiple departments.
The best deals were on a range of tech, kitchen and beauty products. For example, the Samsung S90C TV was on sale with over 40% off, the Apple AirPods Max headphones were at their cheapest yet, and you could get a Philips Hue Starter Kit to begin your smart lighting journey for under £100.
Overall, Amazon devices had the biggest discounts, with Echo speakers, Blink cameras, Kindles and Fire tablets hitting record low prices. Alongside this, Ninja, Sage and Tefal kitchen appliances came with amazing offers, as did Xbox and PS5 controllers.
What brands had the best prices on Prime Day last year?
Plenty of different brands took part in the sales last year, with Sony and Bose being two of the most sought after. Speakers, earbuds and headphones were particularly popular.
Philips, Samsung and Shark all saw big price drops too, and makeup brands like Rimmel saw great sales.
Due to the cost of living crisis, we believe people use these sales to stock up on essentials for around the home - from washing-up liquid to coat hangers, teabags to cat food. Amazon delivers with incredibly low prices on these products, especially on its Vouchers page.
How much is Amazon Prime membership?
Amazon Prime membership costs £8.99 per month or £95 for a year when paid in advance. For students, the cost is £4.49 monthly and the annual subscription is £47.49.
So, if you want Prime to shop the Prime Day sale, we recommend signing up before the event and if you're new, you can shop with a free month's trial. You can then cancel Prime soon after and it won't cost you a penny more.
Will Prime Day be better than Black Friday?
Prime Day is heralded as Amazon's biggest sales event of the year. However, Amazon is also well known for its Black Friday sales. Last year, Amazon started its Black Friday sale early, weeks in advance of the official sales date. Many shoppers got to take advantage of early discounts and themed weeks that Amazon ran in the lead-up to Black Friday.
Having said that, there are a couple of key differences between Prime Day and Black Friday. The most obvious is that Black Friday isn't an Amazon-only sale. Retailers from around the world take part in the annual event and slash their prices during the Black Friday and Cyber Monday weekend. Black Friday is also available for all shoppers and not just Prime members.
As Black Friday is the more famous shopping event, you might find cheaper prices. However, Amazon is a big component of the Black Friday sale and its Prime Day sales have some of the cheapest offers on the day. This isn't to say that Amazon won't have low prices on Black Friday but if you're a regular Amazon shopper or Prime user, you'll find the cheapest offers available during the Prime Day sale.
Best Amazon Prime Day Product Categories
Amazon Prime Day TV deals
Amazon is among the best retailers to shop TV deals throughout the year, but especially on Prime Day. It stocks all major brands and offers big discounts on a range of sizes, from the small 42-inch to the massive 75-inch.
View all Amazon Prime Day TV deals
Amazon Prime Day Tablet deals
Amazon is a top destination to look at for tablet deals, as it stocks a full range of iPads, Android devices and its own Fire Tablet. The Prime Day sale saw the 7, 8, 10, Kids and HD devices all have major price drops, so if you're in need of a new tablet, look to Amazon.
View all Amazon Prime Day Tablet deals
Amazon Prime Day Laptop deals
Amazon has a wide selection of laptops on offer, many of which were discounted in the Prime Day sale. 2-in-1 laptops and Chromebooks saw the biggest price drops this year, including discounts on devices from Apple, Asus, Acer, HP, Lenovo and Dell.
View all Amazon Prime Day Laptop deals
Amazon Prime Day Amazon Device deals
In the last Prime Day sale, Amazon devices had the biggest discounts, with the Echo Dot, Echo Show and Fire TV Sticks all hitting their lowest ever prices. Fire tablets, Kindles and Blink security cameras were also in the mix and regularly drop in price, so keep an eye out for this in the next sale.
View all Amazon Prime Day Amazon Device deals
Amazon Prime Day Headphones deals
From over-ears to true wireless earbuds, Amazon's Prime Day sale was stocked full of headphone deals. Sony, Beats, Bose, Apple and JLab all had huge price drops, and there were a range of corded and cordless offers up for grabs, too.
View all Amazon Prime Day Headphones deals
Prime Member benefits to use on Prime Day
When you sign up to Amazon Prime, you not only get access to Lightning Deals and the Prime Day sale. Prime members also get other benefits like Prime Video, Amazon Music, Prime Gaming, Prime Reading, flexible delivery options, and shopping benefits like savings on prescriptions and groceries. So, if you want to save extra money in the Prime Day sale, here are the best Prime Member benefits you should definitely use this Prime Day.
Check your delivery options
While the main benefit of Prime is flexible deliveries, one delivery option that can help you save money is free no-rush shipping. If you’re not in a hurry for your items or you’re looking to save money, select the no-rush option at checkout and your order will be delivered within 3-5 days. It’s still free and to thank you for your patience, Amazon gives you an automatic discount on your next order.
Use Amazon Vouchers
Every day, new vouchers are added to the Amazon Voucher page which you can collect and use at the checkout for extra money off your orders. Head to the Amazon Voucher page, find the voucher you want to us – for example, a coupon for 30% off wireless earbuds – and click ‘Collect Voucher’. This will take you to a page with details on how to claim and the discount will be applied at checkout.
Try Before You Buy
Amazon Try Before You Buy is where Prime members can pick up to 6 eligible clothing items from the Prime Wardrobe and try them for free. You’ll have a week to try on the clothes or shoes to make sure they fit, and after the 7-day try-on period, you pay for what you want to keep and send back the stuff you don’t.
Subscribe & Save
If you buy repeat purchases on Amazon every week or month, use Subscribe & Save. This accumulates all your frequent purchases together like toiletries, cleaning products and beauty essentials, which makes checking out easier and offers up to 15% off the original price when you schedule repeat deliveries.
What kind of sales has Amazon run in the past?
Looking at last year's Amazon sales is a good indication of what to expect the next time they come around, including Prime Day, Black Friday and Prime Day 2 (Prime Big Deal Days). Amazon constantly has deals available site-wide on a range of products in its 'Today's Deals' section.
At T3, we like to consider ourselves experts on big sales events so by looking at the patterns from Amazon's 2023 sales, we've come up with a few predictions for what we expect to see in 2024.
Like most retailers, Amazon sticks to seasonal holidays, so during spring it offers a wide range of products, including laptops, air fryers, headphones and lawnmowers. As Prime Day traditionally happens in July, there are deals on absolutely everything, but especially on Amazon devices, air conditioners, vacuum cleaners and premium beauty.
Amazon also typically runs themed weeks throughout the year, and specifically in the run-up to its Black Friday event. In the past, there have been Gardening Week and Fragrance Week events. All of this gives us a strong indication that these deals could make a comeback during 2024.
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Rik is T3’s news editor, which means he looks after the news team and the up-to-the-minute coverage of all the hottest gadgets and products you’ll definitely want to read about. And, with more than 35 years of experience in tech and entertainment journalism, including editing and writing for numerous websites, magazines, and newspapers, he’s always got an eye on the next big thing.
Rik also has extensive knowledge of AV, TV streaming and smart home kit, plus just about everything to do with games since the late 80s. Prior to T3, he spent 13 years at Pocket-lint heading up its news team, and was a TV producer and presenter on such shows as Channel 4's GamesMaster, plus Sky's Games World, Game Over, and Virtual World of Sport.
- Mat Gallagher
- Bethan Girdler-MaslenHome Editor