Amazon's October Prime Day is now over. The biggest sale of the summer returned in the form of Big Deal Days on October 8th and 9th, giving you the chance to pick up a great deal before Black Friday.
Each year we bring you all the best deals we find across Prime Day on Amazon, from TV to toothbrushes, as well as a heads-up on some of the biggest bargains we spot on other sites.
You will need to be a Prime member to make use of the deals, especially on Prime Day itself, but if you're not already, you can sign up for 30 days for free.
Though the event has finished, the offers below remain, and if you're looking to buy now, you can get even more money off many purchases using these Amazon discount codes.
- Browse all the Prime Big Deal Days discounts at Amazon.co.uk
- In the US? These are the best deals at Amazon.com
Here are our choices for the best deals around right now.
Prime Day 2 last remaining deals
- Electric Toothbrush: Oral-B Smart 6 now £70
- Fragrances: 23% off Tom Ford Oud Wood
- Lego Star Wars: 25% off Millennium Falcon Ultimate Collector Series
- Lego Star Wars: 17% off the Lego Star Wars 2024 advent calendar
TV deals
LG UT91 75-inch TV: was £969, now £899 at Amazon
Save 7% – The 'big sell' here is, er, that this TV is huge – but its relative price tag isn't. So if you're looking for a giant TV that can handle brightroom conditions from a reputable brand then LG has got its finger perfectly on the pulse here.
Sony 42-inch Bravia A90K OLED: was £1,799, now £1,299 at Amazon
Save 28% – There's lots that I like about this 42-inch set beyond just its size. That includes the impeccable 4K picture quality, the three HDMI ports (two with HDMI 2.1 for 4K/120Hz gaming), and the Cognitive Processor XR (also found in flagship Sony TVs) that makes sure everything that's thrown on screen looks the best it can possibly be.
Sony A80L OLED 55-inch: was £1,899, now £1,499 on Amazon
Save 21%: With beautifully managed OLED picture quality and great, direct sound from the panel itself (literally – Sony uses actuators in the screen), the A80L is a 5-star premium OLED TV (as reviewed by T3) – except now its price tag is altogether less high-end thanks to a tasty £400 off the RRP. There's a larger 77-inch model available in the range too.
Save £1752 – This excellent OLED TV is 35% off, which ends up being a huge saving.
Not a huge discount but a lot of TV for under £600.
Headphone deals
Cambridge Audio Melomania M100 wireless earbuds: was £169, now £149 at Amazon
Save 12% We love these compact in-ear headphones, mainly thanks to the top-notch sound you'd expect from Cambridge Audio. You get ANC, wireless charging, and up to 52 hours of battery life, too.
Smartwatch deals
Garmin Fenix 7X Solar: was £619.99, now £485
The Garmin Fenix 7X is a king-sized sports watch, equipped for the outdoors and running. Packed with tons of advanced health and training features and a massive 37-day battery life, thanks to its solar-powered face, it's one of the best multisport watches out there.
Garmin Venu 2: was £329.99, now £265 at Amazon
Garmin's most competent fitness smartwatch, the Venu 2 is the perfect companion for those who live a healthy lifestyle, packed with 25 built-in indoor and GPS sports apps, preloaded workouts and more. Better still, the Venu 2 even has storage for offline music listening.
Garmin Forerunner 255: was £329.99, now £258
The Forerunner 255 is a brilliant budget-friendly triathlon watch for runners who want to keep on top of their fitness. It's full of features, including Garim Coach, built-in GPS, an optical heart rate sensor, daily workout suggestions, and much, much more!
Computer and Gaming deals
Usually priced around the £55-60 mark, the RG35XX has a 3.5-inch full-colour display and can emulate multiple games consoles and machines from the 80s on. It comes pre-loaded with a microSD card containing more than 5,000 games.
SanDisk 128GB microSDXC for Nintendo Switch: was 34.90, now £12.99 on Amazon
The best for most people, and not just because it's got an official Nintendo affiliation and a Mushroom on the design. The price is great, the storage is four times that of the Switch's onboard capacity (double that of the OLED) and will serve many players very well indeed.
SanDisk Ultra 64GB microSDXC card: was £9.99, now £7.80 at Amazon
If all you want is a little more capacity on the cheap then this card is a great budget option from a well-known and reputable manufacturer. It's only a U1 type, however, so you'll not get the higher speeds of the U3 cards otherwise featured in this list. But, like I say, if it's cheapest wins then this is your choice.
SanDisk Ultra 256GB microSDXC card: now £17.49 on Amazon
Not fussed about Nintendo branding but want extra capacity for not much more cash? Reputable brand SanDisk has a 256GB card that's a specific Amazon Prime Day deal – and therefore when it's gone, it's gone! It's the same speed as the smaller capacity above, but that's fine for background storage.
Lexar Play 1TB microSD card: was £115.95, now £79 on Amazon
If capacity is everything then you'll want Lexar's 1TB card. It's the highest current capacity offered in microSD format. You'll also be able to download an almost never-ending supply of Switch games on this card, given its capacity. Ideal if you're big into your games and never want to swap cards.
Action cameras and drones
DJI Mavic 3 Classic: was £1,529, now £1,050 at Amazon
Save 25% More of a prosumer drone, the Mavic 3 Classic has a 4/3 CMOS sensor coupled with pin-sharp Hasselblad optics, capable of shooting 5.1K video. Max light time on one charge is 46 minutes, one of the longest of all non-professional DJI drones.
Smart Speaker deals
Sonos Roam 2: was £179, now £139 at Amazon
Get 39% off the Sonos Roam 2 at Amazon. This portable wireless speaker is waterproof and perfect for taking with you on camping, hiking and beach trips. It has Sonos and Alexa voice controls for hands-free use, and its Automatic Trueplay adjusts the sound for each environment. This deal is only available in the black version.
Smart Home deals
Philips Hue Appear White and Color Ambiance Smart Wall Light: was £139.99, now £120 at Amazon
Get the Philips Hue Appear White and Color Ambiance Smart Wall Light for £118.99 at Amazon. This wall light is great for your garden, patio and other outdoor areas.
Philips Hue Discover White and Colour Ambiance LED Smart Garden Wall Light: was £179.99, now £159.99 at Amazon
Update your outdoor lighting with £20 off the Philips Hue Discover White and Colour Ambiance LED Smart Garden Wall Light. Works with Alexa, Apple HomeKit and Google Assistant.
Tapo Smart Plug: was £24.99, now £14.99 at Amazon
Save 50% on the Tapo Smart Plug in the Prime Day deals. Get better control over your smart devices and give your non-smart devices better automation with the Tapo Smart Plug.
Kitchen deals
Sage the Oracle Bean to Cup Coffee Machine: was £1,799.95, now £1,399.95 at Amazon
Save £400 on the Sage the Oracle Bean to Cup Coffee Machine. This semi-automatic espresso maker has a milk frother to make delicious coffee drinks.
Sage Barista Touch Bean to Cup Coffee Machine: was £1,049.95, now £786 at Amazon
Sage is well known for mastering the art of coffee at home, and with £250 off its best-selling machine, why not give it a go as well?
KitchenAid 5KSM125BOB 4.8L Artisan Stand Mixer: was £549, now £387 at Amazon
Save £170 on the KitchenAid 5KSM125BOB 4.8L Artisan Stand Mixer in the Prime Day deals. This iconic stand mixer has a 4.8-litre capacity in its stainless steel, and can easily process up to 1kg of flour in one go. It comes with a wide variety of accessories, and is available in Onyx Black, Almond Cream and Empire Red colourways.
Amazon Devices
Amazon Echo Spot (2024): was £79.99, now £44.99 at Amazon
The all-new Echo Spot comes with a redesigned touchscreen and beefier speaker inside. It is available with 44% off for a limited period.
Echo Dot (5th generation, 2022 release): was £54.99, now £22.99 at Amazon
Get 58% off the Echo Dot in the Prime Day deals. This petite smart speaker has Alexa voice commands and makes your daily life easier and more streamlined.
Echo Pop: was £44.99, now £19.99 at Amazon
Save 56% – The Echo Pop is now under £20 in the Prime Day deals. Available in multiple colours, the Echo Pop is the new compact Bluetooth speaker from Amazon.
Echo Dot Kids: was £64.99, now £27.99 at Amazon
Save 57% – Get the Echo Dot Kids for better than half price at Amazon. Comes with parental controls, Alexa voice commands and a year of Amazon Kids+. Available in a fun dragon or owl design.
Echo Show 5: was £89.99, now £49.99 at Amazon
Save 44% on the Echo Show 5 at Amazon. The third generation of the Echo Show 5 comes in multiple colours, has a 5.5-inch touchscreen display and incredible smart controls.
Echo Show 8: was £149.99, now £94.99 at Amazon
Get 37% off the Echo Show 8 (3rd generation). This smart display has a great HD 8-inch screen, improved sound and a faster processor.
Echo Show 10: was £259.99, now £179.99 at Amazon
Save 31% on the Echo Show 10 (3rd generation) at Amazon. This super sized display is wide, bright and moves automatically with you.
When is the next Amazon Prime Day?
This year's Amazon Prime Day took place on 16 - 17 July 2024, with Amazon Prime Big Deal Days on 8 - 9th October 2024. The dates for 2025 have not been set, but is likely to be 15th and 16th July 2025.
That means you'll be able to get record-low prices across multiple departments, especially on Amazon devices, for two whole days.
When does Prime Day finish?
Amazon Prime Day ends at 11:59pm BST on Wednesday 17 July 2024 in the UK. For the US, it ends at 11:59pm PDT (02:59 am EDT on 7/18).
How to get a free Prime account for Prime Day
You might already know this (the clue's in the title), but you need to be an Amazon Prime member to shop the Prime Day sale.
However, not only do Amazon Prime members get to shop the Prime Day sale, but they also get early access to ALL Lightning Deals and extra offers on Prime benefits, like coupon offers, free Deliveroo Plus and plenty of other benefits. A Prime subscription is definitely something to consider, therefore.
If you're new to Prime, Amazon Prime is available on a 30-day free trial for all new members. If you're a student, there's even better news as Amazon offers a free six-month Amazon Prime trial on Prime Student and after that, it will only cost you £4.49 a month.
To shop the Prime Day sale, our advice would be to sign up for a Prime account a couple of weeks before the sales start so you can shop the sale for free - including any cheeky early offers.
You can cancel your account at any time if you're not happy with it and you'll have got the best deals from the Prime Day sale, free unlimited delivery and you won't have paid a penny for the membership fee. If you decide to keep your Prime account, see our guide on how to save money on Amazon Prime for money-saving hacks.
Sign up now for Amazon Prime and start shopping!
What were the best Prime Day deals last year?
Prime Day 2023 resulted in some great offers across multiple departments.
The best deals were on a range of tech, kitchen and beauty products. For example, the Samsung S90C TV was on sale with over 40% off, the Apple AirPods Max headphones were at their cheapest yet, and you could get a Philips Hue Starter Kit to begin your smart lighting journey for under £100.
Overall, Amazon devices had the biggest discounts, with Echo speakers, Blink cameras, Kindles and Fire tablets hitting record low prices. Alongside this, Ninja, Sage and Tefal kitchen appliances came with amazing offers, as did Xbox and PS5 controllers.
What brands had the best prices on Prime Day last year?
Plenty of different brands took part in the sales last year, with Sony and Bose being two of the most sought after. Speakers, earbuds and headphones were particularly popular.
Philips, Samsung and Shark all saw big price drops too, and makeup brands like Rimmel saw great sales.
Due to the cost of living crisis, we believe people use these sales to stock up on essentials for around the home - from washing-up liquid to coat hangers, teabags to cat food. Amazon delivers with incredibly low prices on these products, especially on its Vouchers page.
How much is Amazon Prime membership?
Amazon Prime membership costs £8.99 per month or £95 for a year when paid in advance. For students, the cost is £4.49 monthly and the annual subscription is £47.49.
So, if you want Prime to shop the Prime Day sale, we recommend signing up before the event and if you're new, you can shop with a free month's trial. You can then cancel Prime soon after and it won't cost you a penny more.
Will Prime Day be better than Black Friday?
Prime Day is heralded as Amazon's biggest sales event of the year. However, Amazon is also well known for its Black Friday sales. Last year, Amazon started its Black Friday sale early, weeks in advance of the official sales date. Many shoppers got to take advantage of early discounts and themed weeks that Amazon ran in the lead-up to Black Friday.
Having said that, there are a couple of key differences between Prime Day and Black Friday. The most obvious is that Black Friday isn't an Amazon-only sale. Retailers from around the world take part in the annual event and slash their prices during the Black Friday and Cyber Monday weekend. Black Friday is also available for all shoppers and not just Prime members.
As Black Friday is the more famous shopping event, you might find cheaper prices. However, Amazon is a big component of the Black Friday sale and its Prime Day sales have some of the cheapest offers on the day. This isn't to say that Amazon won't have low prices on Black Friday but if you're a regular Amazon shopper or Prime user, you'll find the cheapest offers available during the Prime Day sale.
Best Amazon Prime Day Product Categories
Amazon Prime Day TV deals
Amazon is among the best retailers to shop TV deals throughout the year, but especially on Prime Day. It stocks all major brands and offers big discounts on a range of sizes, from the small 42-inch to the massive 75-inch.
View all Amazon Prime Day TV deals
Amazon Prime Day Tablet deals
Amazon is a top destination to look at for tablet deals, as it stocks a full range of iPads, Android devices and its own Fire Tablet. The Prime Day sale saw the 7, 8, 10, Kids and HD devices all have major price drops, so if you're in need of a new tablet, look to Amazon.
View all Amazon Prime Day Tablet deals
Amazon Prime Day Laptop deals
Amazon has a wide selection of laptops on offer, many of which were discounted in the Prime Day sale. 2-in-1 laptops and Chromebooks saw the biggest price drops this year, including discounts on devices from Apple, Asus, Acer, HP, Lenovo and Dell.
View all Amazon Prime Day Laptop deals
Amazon Prime Day Amazon Device deals
In the last Prime Day sale, Amazon devices had the biggest discounts, with the Echo Dot, Echo Show and Fire TV Sticks all hitting their lowest ever prices. Fire tablets, Kindles and Blink security cameras were also in the mix and regularly drop in price, so keep an eye out for this in the next sale.
View all Amazon Prime Day Amazon Device deals
Amazon Prime Day Headphones deals
From over-ears to true wireless earbuds, Amazon's Prime Day sale was stocked full of headphone deals. Sony, Beats, Bose, Apple and JLab all had huge price drops, and there were a range of corded and cordless offers up for grabs, too.
View all Amazon Prime Day Headphones deals
Prime Member benefits to use on Prime Day
When you sign up to Amazon Prime, you not only get access to Lightning Deals and the Prime Day sale. Prime members also get other benefits like Prime Video, Amazon Music, Prime Gaming, Prime Reading, flexible delivery options, and shopping benefits like savings on prescriptions and groceries. So, if you want to save extra money in the Prime Day sale, here are the best Prime Member benefits you should definitely use this Prime Day.
Check your delivery options
While the main benefit of Prime is flexible deliveries, one delivery option that can help you save money is free no-rush shipping. If you’re not in a hurry for your items or you’re looking to save money, select the no-rush option at checkout and your order will be delivered within 3-5 days. It’s still free and to thank you for your patience, Amazon gives you an automatic discount on your next order.
Use Amazon Vouchers
Every day, new vouchers are added to the Amazon Voucher page which you can collect and use at the checkout for extra money off your orders. Head to the Amazon Voucher page, find the voucher you want to us – for example, a coupon for 30% off wireless earbuds – and click ‘Collect Voucher’. This will take you to a page with details on how to claim and the discount will be applied at checkout.
Try Before You Buy
Amazon Try Before You Buy is where Prime members can pick up to 6 eligible clothing items from the Prime Wardrobe and try them for free. You’ll have a week to try on the clothes or shoes to make sure they fit, and after the 7-day try-on period, you pay for what you want to keep and send back the stuff you don’t.
Subscribe & Save
If you buy repeat purchases on Amazon every week or month, use Subscribe & Save. This accumulates all your frequent purchases together like toiletries, cleaning products and beauty essentials, which makes checking out easier and offers up to 15% off the original price when you schedule repeat deliveries.
What kind of sales has Amazon run in the past?
Looking at last year's Amazon sales is a good indication of what to expect the next time they come around, including Prime Day, Black Friday and Prime Day 2 (Prime Big Deal Days). Amazon constantly has deals available site-wide on a range of products in its 'Today's Deals' section.
At T3, we like to consider ourselves experts on big sales events so by looking at the patterns from Amazon's 2023 sales, we've come up with a few predictions for what we expect to see in 2024.
Like most retailers, Amazon sticks to seasonal holidays, so during spring it offers a wide range of products, including laptops, air fryers, headphones and lawnmowers. As Prime Day traditionally happens in July, there are deals on absolutely everything, but especially on Amazon devices, air conditioners, vacuum cleaners and premium beauty.
Amazon also typically runs themed weeks throughout the year, and specifically in the run-up to its Black Friday event. In the past, there have been Gardening Week and Fragrance Week events. All of this gives us a strong indication that these deals could make a comeback during 2024.