Amazon's October Prime Day is now on. The biggest sale of the summer has returned in the form of Big Deal Days this October 8th and 9th. That means if you want to pick up a great deal, you don't need to wait until Black Friday.
Each year we bring you all the best deals we find across Prime Day on Amazon, from TV to toothbrushes, as well as a heads-up on some of the biggest bargains we spot on other sites.
You will need to be a Prime member to make use of the deals, especially on Prime Day itself, but if you're not already, you can sign up for 30 days for free.
Though the event has finished, the offers below remain, and if you're looking to buy now, you can get even more money off many purchases using these Amazon discount codes.
- Browse all the Prime Big Deal Days discounts at Amazon.co.uk
- In the US? These are the best deals at Amazon.com
Here are our choices for the best deals around right now.
Prime Day 2 Highlights
- Apple AirPods Pro 2: Get 22% off these wireless earbuds
- Apple MacBook Air: 13-inch M1 (refurbed) now £575
- Air fryer: 55% off the Cosori 5.5-litre air fryer
- Air fryer: 44% off the Tower Vortx 9L Dual Basket air fryer
- Arcade machine: Get 25% off a full-size Street Fighter Arcade Machine
- Bang & Olufsen: £100 off the Beosound A1 (2nd Gen)
- Electric Toothbrush: Oral-B Smart 6 now £79.99
- Fragrances: 20% off Tom Ford Oud Wood
- Google: Pixel 8 with 128GB storage now £455
- Gift cards: 20% off selected store gift cards
- Lego Star Wars: 25% off Millennium Falcon Ultimate Collector Series
- Lego Star Wars: 10% off the Lego Star Wars 2024 advent calendar
- Philips Hue Outdoor Smart Light Kit: 22% off base kit +extension
- Sony headphones: WH-1000XM4 now just £179.99
- Sonos: 31% off the Sonos Sub mini
- Smart Lock: 26% off the Nuki Smart Lock Pro
- 55-inch TV: Amazon Fire Omni QLED now £429.99
- 77-inch TV: 43% off this Sony A80L OLED 77-inch TV
TV deals
Hisense E7N Pro 100-inch QLED TV: was £2,499, now £1,999 on Amazon
Save 20%: No, your eyes do not deceive you. That's a 100-inch TV on sale for under £2K. If all you care about is size then it well and truly ticks the box, with plenty of features to boast about, such as 144Hz support for high-refresh rates that gamers will love. However, it's not going to bring the picture quality finesse of the best TVs out there, given its limitations to black-level nuance. Still, small price for a big telly!
Amazon Fire TV QLED 55-inch: was £749.99, now £429 at Amazon.co.uk
Save 43% This QLED 4K TV is part of Amazon's premium Omni range, which come with Dolby Vision IQ and hands-free Alexa control. Already showing with 31% off, this is a great price for a 55-inch TV.
LG OLED G4 65-inch: was £3099, now £2099 at Amazon
31% off: The brightest OLED TV in LG's range is now cheaper than it's ever been. The picture quality of this top-end panel is undeniable, as is its gaming handling, so whether you're a movie or game aficionado (or both) this model is up there among the very best you can buy.
TCL 32-inch FHD TV: was £179, now £137 at Amazon
If you're looking for an affordable small TV for a kids bedroom, kitchen or study, this TCL 32-inch model is ideal. It has Amazon Fire TV built in for streaming and a bezel-free design. Right now there's 19% off too.
LG Evo 42-inch OLED 4K TV: was £1399.99 now £869 at Amazon
If you want a higher class of small TV, this 42-inch LG model has an incredible OLED display and 120HZ refresh rate, making it excellent for gaming. It's now under £900 too, making it a very tempting purchase.
Philips Ambilight 55-inch OLED: was £1499, now £949 at Amazon.co.uk
Not only does the Philips TV have a great OLED 4K display with Dolby Vision and Dolby Atmos sound, it also features its Ambilight technology, to provide surrounding LED lighting to add to the experience. The 33% off takes this model under a grand.
LG OLED B4 55-inch: was £1,599, now £999 at Amazon
Save 38% – A 2024 model, so up to all the current standards, LG's "entry" OLED model is anything but "entry-level".
LG UT91 75-inch TV: was £1499, now £949 at Amazon
Save 35% – The 'big sell' here is, er, that this TV is huge – but its relative price tag isn't. So if you're looking for a giant TV that can handle brightroom conditions from a reputable brand then LG has got its finger perfectly on the pulse here.
Sony 42-inch Bravia A90K OLED: was £1,799, now £1,299 at Amazon
Save 28% – There's lots that I like about this 42-inch set beyond just its size. That includes the impeccable 4K picture quality, the three HDMI ports (two with HDMI 2.1 for 4K/120Hz gaming), and the Cognitive Processor XR (also found in flagship Sony TVs) that makes sure everything that's thrown on screen looks the best it can possibly be.
Sony A80L OLED 55-inch: was £1,899, now £1,499 on Amazon
Save 21%: With beautifully managed OLED picture quality and great, direct sound from the panel itself (literally – Sony uses actuators in the screen), the A80L is a 5-star premium OLED TV (as reviewed by T3) – except now its price tag is altogether less high-end thanks to a tasty £400 off the RRP. There's a larger 77-inch model available in the range too.
Hisense 70-inch VIDAA Smart TV: was £1,099, now £559 at Amazon
Save £540 on this massive 70-inch Hisense TV at Amazon. That's as good as half price, with a 49% reduction putting the big screen in the hands of just about anyone.
Save £1752 – This excellent OLED TV is 35% off, which ends up being a huge saving.
A solid 55-inch 4K TV for an exceptional price.
A 65-inch TV for just over £400 is nothing to be sniffed at.
Not a huge discount but a lot of TV for under £600.
Sonos Beam 2: was £499, now £321.16 at Amazon
Save 30% – The best Sonos soundbar for most people, the single-box soundbar (there's no separate sub, unless you buy one) is an ideal fit whether you're watching your favourite movie or blasting out your favourite tunes. The Amazon deal beats all others given this sale price, making it the retailer to shop at!
Save £543 – A 4K projector can turn your living room into a cinema, and even replace your big screen TV. This short throw model will project up to 150-inches from just inches away.
Headphone deals
Sony WH-1000XM4 headphones: was £349, now £179 at Amazon
The WH-1000XM4 deliver a full suite of great features: multi-point connectivity for two Bluetooth connections, gob-smackingly good noise-cancelling (ANC), and superb sound processing thanks to the pair of 40mm drivers.
Apple's high-end ANC-enabled earbuds have a balanced sound profile and excellent fit – a major improvement over the original AirPod Pro. This new price drop only ups the appeal! Get yours now.
Cambridge Audio Melomania M100 wireless earbuds: was £169, now £149 at Amazon
Save 12% We love these compact in-ear headphones, mainly thanks to the top-notch sound you'd expect from Cambridge Audio. You get ANC, wireless charging, and up to 52 hours of battery life, too.
The Powerbeats Pro are an amazing pair of workout buds that sit securely on your ears, so you can worry about the important things (e.g. your run, cycle or gym workout) and not whether the headphones would survive the session. At this price, they are a must-have. Prime Exclusive Deal – offer ends soon!
Thanks to their unique design, the Ultra Open Earbuds practically disappear in your ears and let the music take centre stage. The battery life is a commendable 7.5 hours—more than enough to last a marathon!
Bose QuietComfort Ultra Earbuds: was £299.95, now £199.95 at Amazon
Snag the incredible Bose QuietComfort Ultra Earbuds for under £200 at Amazon. These are among the best earbuds money can buy right now – and you'll need even less money to pick up a pair!
EarFun Air Pro 4 earbuds: was £99.99, now £59.99 at Amazon
Save £40 on the EarFun Air Pro 4 earbuds at Amazon. These unassuming earbuds pack in a killer spec sheet, making them one of the best value for money buys on the market today.
Phone deals
Samsung Galaxy S24 Ultra (512GB): was £1,249, now £1,049 at Amazon
Save 22%: The last time £200 was cut from the 512GB model was back during the main Prime Day event in July of this year. Its return to the lowest-ever price seems like an Amazon, plus interest-free credit option (at £87.42 for 12 months), means it'll be more within people's grasp – without the need for a network provider contract deal.
Google Pixel 8 (128GB): was £699, now £479 at Amazon
Save 21% – The Google Pixel 8 does everything really well: its Tensor G3 processor keeps Android running smoothly, the dual-lens 50MP+12MP rear camera captures great photos and videos all the time, and it also has an easy-on-the-eye design that follows the distinct Pixel design language. It's available in four colours, too, with Hazel being a personal fave (shame that Mint isn't part of this deal though).
Xiaomi 14 Ultra: was £1,299, now £999 on Amazon
Every bit the flagship, thanks to a 6.73-inch OLED display, 5000mAh battery with 90W fast-charging, and Qualcomm Snapdragon 8 Gen 3 top-tier processor. But it's the cameras where this impressive phone wins: its four high-resolution sensors to the rear feature Leica optics and advanced features. Sure, the software isn't as fluid as Google's original Android, but even without heaps of artificial intelligence (AI) smarts, Xiaomi's camera is a king.
Smartwatch deals
Garmin Forerunner 55: Was £159.99, now £133.55 at Amazon
The Forerunner 55 is an ideal entry-level running watch for inexperienced athletes. lt has all the features (and more) beginners need to get better at running, including built-in GPS and an optical heart rate sensor. It also offers daily workout suggestions and has an impressive two-week battery life.
Garmin Fenix 7: was £499.99, now £407 at Amazon
The Fenix 7 is a capable multisport watch for the outdoor adventurer or sport enthusiast looking to add some style to their wrist. It has s of several sport and outdoor modes, as well as music apps, smart notifications, and Garmin Pay. Oh, and a whopping 22-day battery life.
Garmin Fenix 7X Solar: was £619.99, now £485
The Garmin Fenix 7X is a king-sized sports watch, equipped for the outdoors and running. Packed with tons of advanced health and training features and a massive 37-day battery life, thanks to its solar-powered face, it's one of the best multisport watches out there.
Garmin Fenix 7X Pro Solar: was £709.99, now £564.99 at Amazon
Save £145 on Garmin's best outdoor GPS watch, equipped with a built-in flashlight, ultra-long solar-powered battery life and a slew of exciting outdoor and health features for your next outdoor adventure.
Garmin Venu 2: was £329.99, now £269 at Amazon
Garmin's most competent fitness smartwatch, the Venu 2 is the perfect companion for those who live a healthy lifestyle, packed with 25 built-in indoor and GPS sports apps, preloaded workouts and more. Better still, the Venu 2 even has storage for offline music listening.
Garmin Forerunner 255: was £329.99, now £259
The Forerunner 255 is a brilliant budget-friendly triathlon watch for runners who want to keep on top of their fitness. It's full of features, including Garim Coach, built-in GPS, an optical heart rate sensor, daily workout suggestions, and much, much more!
The Wahoo ELEMNT Rival is a GPS multisport watch designed for triathletes and athletes. It features seamless transition tracking, advanced performance metrics, and a user-friendly interface. With durable construction and long battery life, it's ideal for demanding training sessions and races.
Fitbit Charge 6 (black) at Amazon: was £139.99, now £108.30
Get a deeper insight into your health with the Charge 6, with advanced health metrics, workouts, built-in Google apps and more! Get 23% off now in the Prime Day sale
Analogue Watch deals
Invicta Pro Diver: was £135, now £62 at Amazon
Whether you love it or hate it, it's hard to deny just how good the Invicta Pro Diver is. 200m of water resistance, a reliable Seiko NH35A movement and a stylish – albeit unoriginal – design. A bargain at the cost of a tank of fuel.
Fossil Dress Watch: was £169, now £113.96 at Amazon
I love the timeless elegance of the Cartier Tank. Worn by everyone from Princess Diana to Muhammad Ali, it's a total classic built for every wrist. That's exactly where this stylish dress watch from Fossil draws inspiration, and that's why I'd have one in a heartbeat.
Timex Expedition Scout: was £66.80, now £38.60 at Amazon
Timex has earned a great deal of respect among watch enthusiasts. These days, the brand produces killer pieces for peanuts – and that's exactly what you get here. No fuss, no frills, just the time and a good look.
AVI-8 Hawker Harrier Matador: was £233, now £147 at Amazon
If you've got big wrists and small pockets, this is the watch for you. Complete with a meca-quartz movement and an open dial, this is bang on trend and a bargain with £86 hacked from the price tag.
Tommy Hilfiger Men's 46mm Analogue Multifunction Quartz Watch: was £169, now £89.99 at Amazon
A 46mm case is certainly one for larger wrists, but overall this design isn't too displeasing. A day indicator at three o'clock and a 24 hour are handy, and there's no mistaking the Tommy Hilfiger branding. Not the worst start.
Emporio Armani Chronograph 43mm: was £299, now £134.90 at Amazon
This is a much more universally-acceptable style than the watch above, and it's also a better – though still large – size. I'm a fan of the more traditional chrono, though the unshaped end links look a little second hand. A solid choice.
Computer and Gaming deals
Sony INZONE H3 Gaming Headset: was £89, now £49.99 at Amazon
Save 44% – It's possible to spend hundreds on getting the right headset, but Sony's more affordable effort is now even cheaper. Our review noted their comfortable fit and excellent 360-degree sound. They work for both PS5 and PC too.
WD Elements 16TB HDD: was £406.99, now £249.99 at Amazon
A whopping 16TB of storage space should make this a purchase which can stick with you for life! That's more than most people would ever need, but at this price it would be rude not to!
You can get more than double the amount of storage in your PS5 by adding this excellent expansion card. It features read speeds of up to 7,300 MB/s, which is faster than the internal drive in the console itself.
Available in black or white and black to suit the PS5, Nacon's latest pro controller is officially licensed by PlayStation. It comes with Wi-Fi and Bluetooth connectivity, so can even be used with other devices, such as your mobile phone.
Usually priced around the £55-60 mark, the RG35XX has a 3.5-inch full-colour display and can emulate multiple games consoles and machines from the 80s on. It comes pre-loaded with a microSD card containing more than 5,000 games.
SanDisk 128GB microSDXC for Nintendo Switch: was 34.90, now £12.99 on Amazon
The best for most people, and not just because it's got an official Nintendo affiliation and a Mushroom on the design. The price is great, the storage is four times that of the Switch's onboard capacity (double that of the OLED) and will serve many players very well indeed.
SanDisk Ultra 64GB microSDXC card: was £9.99, now £7.90 at Amazon
If all you want is a little more capacity on the cheap then this card is a great budget option from a well-known and reputable manufacturer. It's only a U1 type, however, so you'll not get the higher speeds of the U3 cards otherwise featured in this list. But, like I say, if it's cheapest wins then this is your choice.
SanDisk Ultra 256GB microSDXC card: now £18.52 on Amazon
Not fussed about Nintendo branding but want extra capacity for not much more cash? Reputable brand SanDisk has a 256GB card that's a specific Amazon Prime Day deal – and therefore when it's gone, it's gone! It's the same speed as the smaller capacity above, but that's fine for background storage.
Lexar Play 1TB microSD card: was £115.95, now £79 on Amazon
If capacity is everything then you'll want Lexar's 1TB card. It's the highest current capacity offered in microSD format. You'll also be able to download an almost never-ending supply of Switch games on this card, given its capacity. Ideal if you're big into your games and never want to swap cards.
Action cameras and drones
The Insta360 Ace Pro is a traditional action camera featuring 4K video recording, advanced image stabilisation, and AI-enhanced editing tools. It offers robust performance with waterproofing, a durable design, and versatile shooting modes, ideal for capturing high-quality footage in challenging environments.
DJI Mavic 3 Classic: was £1,529, now £1,199 at Amazon
Save 20% More of a prosumer drone, the Mavic 3 Classic has a 4/3 CMOS sensor coupled with pin-sharp Hasselblad optics, capable of shooting 5.1K video. Max light time on one charge is 46 minutes, one of the longest of all non-professional DJI drones.
Smart Speaker deals
Sonos Era 100: was £249, now £199.20 at Amazon
Now 20% off, the Sonos Era 100 is a brilliant smart speaker with next-gen acoustics and design. Available in black or white, the Sonos Era 100 allows you to play music from any music service or audio source, and it has better acoustic architecture than its predecessor.
Sonos Era 300: was £449, now £359 at Amazon
The Sonos Era 300 has had £90 cut from its original price for Prime Day. Larger than the 100 and with an oblong shape, the Sonos Era 300 offers incredible audio that feels like it surrounds you, thanks to its six drivers at the front, top and sides. When connected to the Sonos app, you get access to Sonos voice control, touch controls, Amazon Alexa and Apple AirPlay 2.
Sonos Roam 2: was £179, now £139 at Amazon
Get 39% off the Sonos Roam 2 at Amazon. This portable wireless speaker is waterproof and perfect for taking with you on camping, hiking and beach trips. It has Sonos and Alexa voice controls for hands-free use, and its Automatic Trueplay adjusts the sound for each environment. This deal is only available in the black version.
Bang & Olufsen Beosound A1 (2nd generation): was £259, now £159 at Amazon
Save £100 on the second generation of the Bang & Olufsen Beosound A1. While this isn’t ‘technically’ a smart speaker, the Bang & Olufsen Beosound A1 is compatible with Alexa, so you can use your voice to adjust the volume, skip a song, and control your music.
Smart Home deals
Arlo Pro 5: was £219.99, now £94.99 at Amazon
Save 45% on the Arlo Pro 5 in the Prime Day deals. The Arlo Pro 5 has 2K video, HD resolution and colour night vision, so you can see absolutely everything happening outside your home, whether you’re there or not.
Eufy E340 video doorbell: was £159.99, now £99.99 at Amazon
This wireless video doorbell has a trick up its sleeve, in the form of a second camera positioned to record deliveries left on your doorstep. It also shoots in 2K resolution and has colour night vision, plus there's no subscription fee.
Eufy Omni S1 Pro: was £1,499, now £1,099 at Amazon
After achieving an impressive four stars in T3's full review, we were extremely excited to see the Eufy Omni S1 Pro included in Amazon's Prime Day sale. Grab yours whilst it's £400 off.
Philips Hue Appear White and Color Ambiance Smart Wall Light: was £139.99, now £120 at Amazon
Get the Philips Hue Appear White and Color Ambiance Smart Wall Light for £118.99 at Amazon. This wall light is great for your garden, patio and other outdoor areas.
Philips Hue Discover White and Colour Ambiance LED Smart Garden Wall Light: was £179.99, now £159.99 at Amazon
Update your outdoor lighting with £20 off the Philips Hue Discover White and Colour Ambiance LED Smart Garden Wall Light. Works with Alexa, Apple HomeKit and Google Assistant.
Tapo Smart Plug: was £24.99, now £14.99 at Amazon
Save 50% on the Tapo Smart Plug in the Prime Day deals. Get better control over your smart devices and give your non-smart devices better automation with the Tapo Smart Plug.
TP-Link Tapo Pan/Tilt Smart Security Camera: was £34.99, now £17.99 at Amazon
The TP-Link Tapo Pan/Tilt Smart Security Camera is now 26% at Amazon. This indoor camera has 360-degree rotational views and blends into the background.
Shark Stratos Cordless Stick Vacuum Cleaner: was £429.99, now £249.99 at Amazon
Get the Shark Stratos Cordless Stick Vacuum Cleaner for under £250 in the October Prime Day sale. This vacuum cleaner comes with multiple attachments, including a car kit, crevice and multi-surface tools. It’s also available in a copper and black colourway which is exclusive to Amazon.
Aqara 2K Indoor Security Camera E1: was £59.99, now £47.99 at Amazon
In the Prime Big Deal Days sale, you can get the Aqara 2K Indoor Security Camera E1 for just £47.99. This indoor pan and tilt security camera is perfect for keeping an eye on your pets and children while you’re out of the house with its 360° viewing angles. The camera has 2K resolution, person tracking and night vision for clear video throughout the day and night.
Aqara Video Doorbell G4: was £119.99, now £83.99 at Amazon
The Aqara Video Doorbell G4 is now 30% off at Amazon. This 1080p video doorbell has local face recognition so it can recognise frequent visitors. Available as wired or wireless,