The Amazon Black Friday sale 2021 is live: the best deals to shop now

Starting at midnight, Amazon are running their 48-hour Black Friday sale

Amazon Black Friday sale 2021
(Image credit: Pexels)

The Amazon Black Friday sale is officially live!  Now that we’re one day away from the Black Friday deals, Amazon has set their sale live, giving you a full 48 hours to shop the best deals on offer this Black Friday. This sale is storewide, so you can save hundreds of pounds or dollars on everything from electronics to fashion, toys to appliances. 

But that’s not all! Amazon is giving you the chance to save even more money on promotions and offers on Amazon own brand products. This includes deals on Kindle, Audible, Prime and more – see below.

The Black Friday sales are one of the craziest times of the year. If you’re feeling a bit overwhelmed, we’ve got you. Below, we’ve highlighted the top 10 deals from the Amazon Black Friday sale 2021. Happy shopping!

The best deals in the Amazon Black Friday sale 

Ring Video Doorbell: was £89, now 69 at Amazon
We’re starting off strong with an Amazon own brand deal on the Ring Video Doorbell. This HD video doorbell allows you to see, hear and speak to whoever’s at the door from your phone or tablet. You can pair with select Alexa-enabled devices and receive instant notifications when motion is detected.

Garmin Fenix 6 Pro: was £599.99, now £389 at Amazon
The Garmin Fenix 6 Pro has a stylish, sporty and clear display, designed to help you monitor your exercise and fitness levels. It comes with a heart rate measurer, Pulse Ox oxygen activation and navigation, so you can track your movement. With up to 14 days of battery life, the Garmin Fenix 6 also allows you to make contactless payments.

JBL Live Free NC+ Tws True Wireless Bluetooth Earbuds: was £149.99, now £62.99 at Amazon
Looking for a new set of earphones? The JBL Live Free NC+ earbuds have active noise cancelling, built-in microphone and 21 hours of wireless playing time. They come with a pocket-sized charging case and its hands-free technology means you can adjust volume and take calls.

Canon EOS M200 Mirrorless Compact Camera: was £569, now £399 at Amazon
Cameras are always tricky when it comes to discounts, but this exclusive deal from Amazon is a good one! The Canon EOS Camera takes your photos and videos to the next level. If you’re new to photography, this camera has a guided user interface and creative assist mode that helps you take the best quality pictures. 

Shark Anti Hair Wrap Cordless Stick Vacuum Cleaner: was £399.99, now £199.99 at Amazon
From bestselling vacuum cleaner experts, Shark, the Anti Hair Wrap Cordless Stick Vacuum Cleaner has Anti Hair Wrap technology and DuoClean floorhead. It easily glides across different floor types and bends to get to those hard-to-reach areas. It has up to 40 minutes of run time and comes in a stylish red colour.

Breville One-Touch CoffeeHouse Coffee Machine: was £199.99, now £125.99 at Amazon
The Breville One-Touch CoffeeHouse Coffee Machine has sophisticated one-touch technology and unlimited drink options. It has a 19 bar Italian pump, a large 600ml milk jug and milk frother. A versatile machine, this coffee maker is the perfect addition to your kitchen.

Philips Essential Air Fryer XL: was £230, now £119.99 at Amazon
Air fryers are the latest kitchen essential that has taken the world by storm. You either have one or you want one! If you’re the latter, the Philips Essential Air Fryer XL is 47% off in the Amazon Black Friday sale. This airfryer has fast-circulating and superheated air that makes delicious crispy food with little to no added oil.

Whirlpool Freestanding W5811EOXUK Fridge Freezer: was £479.99, now £346.49 at Amazon
If you need an upgrade on your fridge freezer, take a look at the Whirlpool from Amazon. With 3 drawers & 4 shelves, this fridge freezer fits perfectly in your kitchen and has fast cooling technology to keep your food fresh for longer.

Kärcher K 7 Premium Smart Control Home High-Pressure Washer: was £742.53, now £372.39 at Amazon
The Kärcher K 7 High-Pressure washer helps you tackle any cleaning task you might have, both indoors and outdoors. It can be controlled via the Kärcher app for the optimal pressure and cleaning result. It comes with a 180 Q Smart Control gun, 3-in-1 multi jet spray wand, hose and home kit.

LEGO Harry Potter Hogwarts Castle Clock Tower Toy: was £84.99, now £51.29 at Amazon
The LEGO Harry Potter sets are always quick to go in time for Christmas, so make sure you take advantage of this great deal now. From Harry Potter & the Goblet of Fire book/film, this toy features buildable rooms like Dumbeldore’s Office, Hospital Wing and the Yule Ball, plus 8 minifigures, including Harry, Ron, Hermione, Dumbledore, Viktor Krum, Cedric Diggory, Fleur Delacour and Madame Maxine.

Extra promotions from Amazon's Black Friday sale 

In addition to their individual product deals, Amazon is also offering extra discounts on their own products and brands. There are special offers on membership for Audible, Kindle and more, plus Alexa-enabled devices have also been discounted. For the best promotions in the Amazon Black Friday sale, keep reading.

Audible: 3 months of Audible membership for 99p
For the latest and greatest audio books, Audible is offering 3 months of membership for just 99p. This includes new and trial customers. This offer is valid until 30th November so be quick!

Amazon Prime: 3 months membership for 99p a month
Exclusive to Prime members, Amazon is offering 99p a month membership for 3 months on selected channels. These channels include Acorn TV, BFI Player, BritBox, Hallmark, MUBI and Sundance Now. Offer valid until Cyber Monday.

Kindle Unlimited: get 3 months of Kindle Unlimited for £7.99
Kindle Unlimited has been discounted, so you get 3 months of Kindle Unlimited for just £7.99. This is for new Kindle Unlimited subscribers only and unlocks millions of books, audiobooks and magazine subscriptions.

Amazon has also provided us with a sneak peak of the deals to expect over the next 48 hours...

  • Home: Save up to 35% on kitchenware by Tefal, Le Creuset, and more.
  • Kitchen: Save up to 40% on vacuum and carpet cleaners from Shark, Bissel, and Vax, 30% on coffee machines from De'Longhi and Sage, with savings on air fryers from Instant Pot, Tefal, and Tower and further savings on a range of small domestic appliances.
  • Beauty: Save up to 30% on beauty giftsets for her by Dove, L’Oreal Paris, and more.
  • Personal Care Appliances: Save up to 30% on electric toothbrushes, up to 30% on male styling and hair care appliances, and up to 25% on medical and massage devices.
  • Major Appliances: Save up to 30% on small and major appliances from brands including Russell Hobbs, Midea, Sharp, and more.
  • Sports: Save up to 30% off sports and outdoors equipment, apparel and tech from Fitbit, Under Armour, Reebok, and more.
  • Home Entertainment: Save up to 25% on TVs, projectors, streaming devices and soundbars from brands including Samsung, LG, Sony, and more.
  • Toys: Save up to 30% on toys and games including Hasbro Games, Barbie, Marvel, Melissa & Doug, and more.
  • Furniture: Save up to 30% on mattresses, toppers and protectors by Silentnight, Dormeo, Summerby, and more.
  • Media: Save up to 40% on video games, accessories, and consoles from brands including Nintendo, Playstation, Xbox, Square Enix, Ubisoft, Electronic Arts, and more. Save up to 25% on Blu-ray, 4k and DVD boxsets, drama and action titles, and more.
  • Home Improvement: Save up to 30% on home improvement from Bosch, Karcher, Tado, and more.
  • Health & Personal Care: Save up to 25% on household and laundry products including Dettol, Finish, Fairy, and more. Save up to 25% on vitamins, diet and sports nutrition including Optimum Nutrition, Vitabiotics, and more.
  • Consumer Electronics: Save up to 40% on smartphones and wearables from brands including Samsung, Xiaomi, Garmin, and more. Save up to 25% on laptops, tablets and monitors from brands including Samsung, Dell, HP, and more. Save up to 40% on true wireless headphones and speakers from Sony, Jabra, Bose, and more. Save up to 25% on cameras, lenses and accessories from Sony, Canon, Panasonic, and more.

You can browse everything in Amazon's Black Friday sale at

As T3's resident Shopping Expert and Deals Writer, Beth covers deals, discount codes, how to save money and seasonal holidays, including Black Friday, Cyber Monday, Amazon Prime Day, Boxing Day and Easter sales. Having always been passionate about writing, she’s written for websites, newspapers and magazines on a variety of topics, from jewellery and culture, to food and telecoms. You can find her work across numerous sites, including Wedding Ideas Magazine, Health & Wellbeing, The Bristol Post, Fashion & Style Directory and more. In her spare time, Beth enjoys running, reading, baking and attempting DIY craft projects that will probably end in disaster!