Here's my pick of the best Fitbit Black Friday deals in the US and UK – all with nearly 50% off the RRP

The Versa 4 is a comfy mid-range Fitbit that’s ideal if you want more than a basic band but don’t need top-end smartwatch features. You’re getting built-in GPS, heart-rate and sleep tracking, plenty of workout modes and a nice slim design that’s easy to wear 24/7. Battery life is one of its big strengths too. With around 40% off, this is a very solid price for a simple, no-nonsense fitness watch.

This is the biggest Fitbit percentage saving in the US right now, and it’s a neat option if your kids are begging for a smartwatch. The Fitbit Ace LTE has built-in 4G LTE and GPS, in-app calls and messages, and movement-based games inside the Fitbit Arcade to encourage them to be more active. You also get location tracking and activity stats so you can keep an eye on what they’re up to. At just under $100, it’s a chunky discount on a very feature-packed kids’ wearable.

If you’d rather stick with a classic fitness band than go full smartwatch, the Fitbit Charge 6 is the one to look at this Black Friday. You’re getting built-in GPS, 24/7 heart-rate tracking, loads of workout modes, strong sleep tracking, and all the usual Fitbit stats and insights in a slimmer, lighter form factor than something like the Versa. And with a $60 saving, it's one of the best prices I’ve seen on it.

This is the headline Fitbit-powered deal in the UK. The Pixel Watch 3 combines a sleek round design and bright AMOLED screen with full Fitbit health and fitness tracking, including 24/7 heart rate, advanced running tools and detailed sleep insights. You also get all the Google smarts – Assistant, Maps, Wallet and more – on your wrist. At £199, you’re saving £150, which is about 43% off last year’s flagship Google watch.

If you just want something small and simple to track steps, sleep and everyday activity, the Inspire 3 is the bargain to go for. It’s light, comfortable, and gives you all the core Fitbit features (including heart-rate tracking and solid sleep stats) without the faff of a full smartwatch. With nearly 40% off, it’s a very easy, low-risk way to get into the Fitbit ecosystem - or to upgrade from an older band that’s on its last legs.