Google to introduce lucrative YouTube celebrity channels

Celeb channels to hinder emerging YouTube talent

Google is looking to transforming YouTube’s huge viewer figures into equally massive profits through the introduction of celebrity-branded channels, latest reports suggest.

With a reported $100 million earmarked for the project, Google hopes to tempt 20 well established and frequently searched celebrities into producing original, high-end content for their dedicated YouTube channels.

As well as receiving $5 million a pop the selected celebrities will also receive full ownership of their online shows. Google hopes will such channels will attract millions of viewers and premium advertising partners that would help not only recoup the hefty investment but also turn a tidy profit.

Having bought YouTube back in 2006 for $1.65 billion, Google has struggled to turn the video sharing site into a consistently affluent profit spinner despite becoming one of the most visited sites on the web. Although set to offer commercially successful stars such as Lady Gaga and Justin Bieber huge wads of cash, Google’s funded celebrity channels could have a negative affect on the previously undiscovered talents YouTube has frequently sent to stardom.

Discussing the celebrity channels move and the implications this will have on independent YouTube musicians and stars, independent YouTube success Alex Negrete said: “I’m not really expecting handouts from Google, but I feel that they should definitely contribute more to people that have a proven track record of being consistent and devoted to the site from the beginning, rather than people that are using it just because they’re getting some money thrown at them.”

Which celebrity faces would you most like to see popping up on their own YouTube Celebrity Channel? Let us know via the T3 Twitter and Facebook feeds and sign up to the T3 YouTube channel here.

Via:Slashgear

Comments

Be the first to comment…

Back to top
Close
T3 Newsletter
Sign up to recieve the T3 newsletters by entering your details below

Your Details

As you're registering with us. we'd like to think that you'd enjoy receiving the following emails; if you'd rather not receive them, please untick the boxes:

I would like to receive other emails from T3, Future Publishing Limited and it's group companies containing news, special offers and product information
I agree to the terms of use and privacy policy and confirm that I am over 16 years of age *
Close
Log in or Join

By clicking below you agree to our terms and conditions and our privacy policy

Log in to T3.com with your preferred social network

Log in with your T3.com account

CloseJoinPlease complete these additional details

Join T3.com with your preferred social network

OR

Join T3.com

Please tick this box to confirm you are 16 years old or over

Just so we know you're human

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Close Edit your profile

Change your password

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Social networks

You have authorised these social networks to interact with your T3.com account.

Please ensure you deactivate or revoke access to this website from within your social networks settings to ensure all permissions are removed.

Close Forgotten your password

Forgotten your password?

Please enter the email address that you used to sign up and we'll send you a new password

Close
Forgotten password
Don't have a T3 Account? Join now