Best sex toys 2020: introducing the wonderful world of sex toys

Welcome to the burgeoning, ever-evolving and vibrant sex toy market

Best sex toys
(Image credit: Je Joue)

With the sex toy market predicted to be worth £27 billion – yes billion! –in 2020, we thought it was time to explore this ever-evolving and vibrant market and look at the brands that are doing it the best.

Firstly, you’ll be pleased to hear that purchasing a sex toy no longer involves a clandestine trip to a blacked-out shop with embarrassed shuffles at the till. Now you can get one in the supermarket when you’re doing your weekly shop.

Suffice to say, the sex-toy market in 2020 is a colourful, imaginative, dynamic place with new designs and ideas for men, women and couples who want to play solo or together.

Whatever your age, orientation or desires you can relax in the knowledge that it’s okay to talk about sex toys. This is 2020 and sexual health is an open discussion.

But with thousands of products flooding the sex-toy market, choosing the right one can be overwhelming. Here’s our guide to picking the best sex toy for you…

The best sex toys to buy now

Lovehoney butt tingler

(Image credit: Lovehoney)

1. Lovehoney Butt Tingler

Good vibrations from this beginner butt plug

Length: 5 inches
Insertable Length: 3.5 inches
Circumference: 3.5 inches
Battery: 1 x AAA
Reasons to buy
+Vibrating options +Smooth and soft

For those yet to explore the intense sensations of anal play, Lovehoney’s Butt Tingler is a petite, smoothly curved bulb that makes a perfect starter toy. 

If desired, the Tingler can also provide good vibrations as it can be used as a battery-powered bullet with three speeds and seven different patterns.

The T-shaped flared end will ensure that there’s no risk of a red-faced trip to A&E but, remember, always use a lube when using anal toys to keep play safe.

Je Joue Ami Kegel balls

(Image credit: Je Joue Ami)

2. Je Joue Ami Kegel Set

Keep fit while having fun

Beginner: weight 47g, 4.3 inch girth
Intermediate: weight 78g, 3.9 inch girth
Advanced: weight 106g, 3.6 inch girth
Circumference: 4.25 inches
Length: 3.5 inches
Material: Silicone

Kegel balls are essential for women’s sexual wellness. These small, weighted balls once inserted in the vagina are designed to strengthen pelvic floor muscles while simultaneously stimulating pleasant sensations.

This trio come in varying weights. Once inserted, Kegel muscles grip the balls to keep them in position thus exercising the pelvic floor. You will naturally progress to the heavier weight as your muscles strengthen.

Je Joue’s Ami set is made with body-safe silicone, which is beautifully soft. The balls are vegan and we found the ergonomic retrieval loops made taking these little balls out nice and easy.

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Dominix cock ring

(Image credit: Dominix)

3. Dominix Cock Ring

A cock ring for those who like heavy metal

Diameter: 1.75 inches
Material: Stainless steel
Weight: 163g
Reasons to buy
+ Long lasting + Heavy weight 

Most cock rings are made from stretchy rubber and are easy to pull on and off. Dominix’s stainless steel hoop, however, is an altogether more weighty experience.

Once in position, tucked behind the testicles, the smooth surface and weight of the ring pushes the genitals forward creating a significant effect on the look, feel and duration of the erection. 

This ring is designed for those who already have some experience as putting it on takes some dexterity at first but users swear by the intensity of the experience and once worn, never regretted.

WeVibe Unite 2

(Image credit: WevVibe)

4. We-Vibe Unite 2

It takes two to tango

Circumference: 3 inches
Length: 3 inches
Insertable length: 2.5 inches
Power: USB rechargeable
Material: Silicone

We-Vibe specialises in sex toys for couples and the Unite 2 is the latest in its vibrators designed for two.

Unite 2 is inserted during sex to add intensity to the orgasm, and for hands-free clitoral and penis stimulation. Its non-intimidating size and smooth texture makes it easy to insert and incredibly comfortable to wear.

There are nine vibrating patterns, which can be operated either by pressing the button on the front of the vibrator or by your partner using the remote control.

An easy, fun way to enjoy sex toy play with your partner, just don’t over-lube this delicate toy.

Fleshlight Flight Pilot

(Image credit: Fleshlight)

5. Fleshlight Flight Pilot Male Masturbator

A male masturbator designed to send you skywards

Canal diameter: 0.5 inches
Sleeve length: 6.5 inches
Reasons to buy
+Realistic feel + Adjustable suction 

At this juncture we could easily make a joke about joining the mile-high club. But we will resist… 

Instead we will let you know about the textured canal of the Fleshlight, which is lined with ridges and bumps for a realistic feel. The suction can be intensified or lessened via the twist base.

The Fleshlight is a best seller as it’s a good-quality sex toy with an ergonomically designed exterior that’s easy to hold. It’s also pretty discreet making it a good travel partner. It can be used hands free with the Fleshlight Hands-Free Adaptor, purchased separately. 

50 Shades of Grey greedy girl sex toy

(Image credit: 50 Shades of Grey)

6. Fifty Shades of Grey Greedy Girl

Length: 9.5 inches
Insertable length: 5.5 inches
Circumference: 4.75 inches
Power: USB rechargeable
Material: Silicone
Reasons to buy
+ Optional vibrations 

Inspired by the sexual adventures of Fifty Shades of Grey’s Anastasia Steele, this range of sex toys has proved to be nearly as popular as the books.

The Greedy Girl is named as such as this vibrator has two motors, one in the shaft and one in the ‘rabbit ears’ designed for clitoral stimulation.

There are 15 speeds and patterns, which is more than many vibrators. Yes, greedy. It’s also sturdy and we were impressed by the power of the vibrations. The texture of the toy feels luxurious, too.

7. King Cock Strap-On

Role reversal fun

Circumference: 5.25 inches
Insertable length: 6.5 inches
Length: 7 inches
Material (harness): PVC
Reasons to buy
+A complete set in one purchase+Takes different-sized dildos+Adjustable harness
Reasons to avoid
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(Image credit: King Cock)

For those not familiar with the term ‘pegging’, this is a sexual act that involves a woman penetrating a man anally. Strap-on dildos are also often used by lesbian couples.

The male G spot (better known as the P spot) is located just below the bladder, near the prostate. For heterosexual men, being pegged is a great way to experience a new, super-intense orgasm as the prostate has as many nerve endings as the clitoris.

This strap-on harness set includes a six-inch dildo, three O-rings, lubricant and toy cleaner and, of course, the harness itself. The different sized O-rings means you can insert different-sized dildos if you want to go smaller or bigger. The harness can be adjusted, too, from 25 to 52 inches.


A high-tech tongue twister

Length: 3 inches
USB Rechargeable:
Material: Silicone
Reasons to buy
+User-friendly design+Innovative technology+Good-looking toy
Reasons to avoid
-Empty List

(Image credit: LELO)

Swedish company Lelo is at the cutting-edge of sex-toy technology and this chic-looking, palm-sized device is designed to recreate the sensation of oral sex… but better, says Lelo. 

Winner of the Cannes Lion creativity award, the ORA 2 features SenseTouch technology, which means that the device responds to the pressure you apply. So, the harder you push, the more intense the sensations. The nub of the ORA 2 rotates and vibrates. Just like a tongue. 

There are 10 vibrating patterns to choose from while the ergonomic design means it’s comfortable to hold and move around as required. It looks pretty discreet, too, so no awkward reveal at airport security!