If you've done your research and decided that Emma is the right mattress brand for you then well done, you've made a wise choice. What wouldn't be quite so wise is paying full price for it; there's almost always an Emma mattress discount code, coupon or deal to be had. We're constantly looking out for the lowest prices and negotiating exclusive discount codes, and the article is where we let you know about them.
Right now in the UK, Emma is running massive Back to School sale, with 45% off both its mattresses, plus up to 50% off sleep accessories. And we've negotiated an extra discount on top of those heavily discounted prices – enter code SUPERT3 at the checkout for an extra 3% off. It's the biggest price drop we've EVER seen from Emma (the Amazon Emma shop briefly knocked 50% off the Original for Prime subscribers over Amazon Prime Day, but it's the most we've ever seen at Emma direct is 42% off).
So basically, if you've been thinking of buying an Emma mattress, now's the time: they're not going to get any cheaper than this. You've got until 5 September to claim.
Visiting from the US? This Emma promo code won't work for you, but don't worry – there's also a cracking deal for you too. Head direct to Emma for 40% off using the code LABOR40.
Emma is the brand behind our best memory foam mattress (and top value pick in our best UK mattress roundup, too), and even without an Emma mattress discount code, it's still one of the cheapest brands around. That makes it a great pick if you're looking for a budget-friendly mattress to take with you to university (and the soothing memory foam is a great choice for a more restful night's sleep too). For more bed bargains, head to our roundup of the best cheap mattress deals, or check out our back to school guide for more student essentials.
UK – Emma mattress deal | Up to 50% everything at Emma, plus an extra 3% off with code SUPERT3
Head direct to Emma to shop the Back to School sale, which sees 45% knocked off the price of both mattresses: the ultra comfy memory foam Emma Original and the Emma Premium (AKA the Emma Original Hybrid), which adds a layer of tall springs for extra support and better breathability. There's also up to 50% off sleep accessories. With any purchase, add the code SUPERT3 at the checkout to knock an extra 3% off that discounted price. View Deal
US Emma mattress deal |40% off mattresses in the Labor Day Sale
Head to Emma.com to knock 40% off your new mattress. The innovative European design of the Emma Original includes layers dedicated to temperature regulation, motion isolation, pressure relieve and spinal alignment.
The Emma Original one of our all-time favourite mattresses, with two T3 Awards to its name (in 2019 and 2020). Three layers of superbly comfortable memory foam, a machine-washable cover, and an incredible value price point make it an all-round incredible choice (read our full Emma mattress review for more about why we love it).
Still not sure? Check out our Emma vs Nectar, Emma vs OTTY and Emma vs Casper head-to-head battle reviews. As always, if you're stumping up for a quality mattress, we'd advise you to pick up Emma's mattress protector at the same time, to protect your investment and keep your mattress box-fresh for longer.
Which Emma mattress should I buy?
There are three mattresses in the Emma range. The first is the Emma Original. While the cross-section looks slightly different for the US version compared to the UK one, but it's essentially the same.
The top layer is made from motion-isolating, breathable 'Airgocell' foam, which absorbs moisture and promotes airflow. Next up is the memory foam layer, which moulds itself around the sleeper's body for custom support. Finally, there's a HRX base layer to keep everything stable and ensure your lower back and shoulders are properly supported. Finally, there's a climate-regulating cover, with handles for easy maneuvering.
If you're shopping from the US, that's the only Emma mattress available to you. In the UK, there's a second option: the Emma Hybrid. This has all the same layers as the Original, but adds a layer of steel micro-coils. It feels much like a foam-only model, though, and we found it less supportive under the hips, so on balance we'd recommend the Emma Original.
The superb medium-firm Emma Original is the highest scoring mattresses we've ever tested. It's outrageously comfortable, extremely supportive, and because there's usually an Emma mattress discount running, it's generally much cheaper than the competition too.
Plus, don't forget: the Emma Original comes with a long trial period. In the US this is 100 nights, while in UK it has been doubled to 200 nights in response to the pandemic. If you don't absolutely love it within that time, you'll get a full refund and Emma will collect the mattress for free. That means you can test it properly from the comfort of your own home, and be sure you've chosen the right mattress for you.
Emma mattress Black Friday deals and sales: our predictions
The 2020 Emma mattress Black Friday deal knocked 35% off site wide, with a 3-month Headspace subscription bundled in with all mattress purchases. However, we offered an exclusive code that meant shoppers could bump that up to 36% off by entering the code T36 at the checkout. This Emma discount code was valid for two weeks, from 16 November till the 30 November (Cyber Monday). John Lewis also matched the 35% off deal.
In the US, there was 40% off with the code EMMABF in the US. The sale kicked off 16 November, 10 days before the official Black Friday, with the UK deal running until the end of the day on Black Friday. Unusually, there was no deal over the weekend, with Emma kicking off its Cyber Monday sale on 30 Nov, with the same discount.
On the face of it, the UK deal isn't quite as good as the 2019 Black Friday offer, when we saw 40% off the price of everything at the Emma website – the Emma Original mattress, pillows and mattress protector. However, bear in mind there has been a permanent, and significant, price drop on the Emma Original since then. Last year, we also launched an exclusive Emma Black Friday deal: with our special Emma mattress discount code, you could save a whopping 41% off everything on the Emma site. At the time, it was the biggest Emma mattress discount ever. Compare this to 2018, when we saw up to 30% knocked off the price.
Does Emma have deals on Amazon Prime Day?
Yes! Emma also sells through Amazon in the UK. Within the Amazon UK Emma range, you'll find all the same mattresses that you can but direct from Emma, as well as an additional affordable 'Emma Essential' model. There aren't always deals over Amazon Prime Day, but at 2021 event there were some absolutely excellent ones.
Over the 21 and 22 June, there was 50% off all sizes of the Emma Original (the biggest discount we've ever seen on that mattress), and 45% off the Emma Hybrid (matching the best ever discount on that model). These were the best mattress deals we saw over Prime Day 2021, which came as a bit of a surprise. There's was 39% off the King size of the Emma Original Hybrid, too, but that deal was bettered by a discount code at Emma's own site at the time.
The 2020 event was a little different – it was pushed back to 13-14 October. Over those days, UK Prime members could knock 33% off the price of the Emma Original, which wasn't a standout deal in the context of what we'd seen before.
We'd also always recommend checking on the Emma website before purchasing, as you'll often find Emma is at least matching what Amazon is doing on price. Although it did not do so over Prime Day 2021.
How good is the Emma mattress? What's the deal?
The Emma Original mattress is an outstanding bed in a box. Part of a new wave of vacuumed-packed mattresses that you buy online, the Emma Original arrives at your door rolled up in a small, conveniently sized box, and springs to life once opened.
It's an entirely foam-based model. The top layer consists of 4cm of breathable Airgocell foam, which combines with a second layer of pressure-relieving visco-elastic memory foam to keep you comfortable however you sleep and no matter how much you move around in the night. Beneath these is a thick bottom layer of HRX material that's designed to provide exceptional support, especially for your lower back. The whole package is enclosed in a humidity-regulating top cover that keeps you cool and allows the mattress to breathe.
Emma mattress price: how much does it cost?
In the UK Emma dropped its RRP across the full range in June 2020, taking all sizes down by £120 or more. Emma mattresses have always been competitively priced, but a June 2020 price drop made the Emma Original significantly cheaper than all of its main rival brands, on all sizes. A single-sized Emma Original mattress costs £299, a small double is £449, a double is £499. A king will set you back £579, and a super king costs £649. Remember, though, that you don't need to pay full price – there are always great Emma mattress deals to be found on this page.
More Emma mattress discounts and deals
UK: Refer a friend and get £50
US: Refer a friend and get $50
Even if you don't need a mattress right now, you probably have a friend who does. If you refer them, you can both do nicely: they'll get a voucher for £50/$50 off, and if they decide to keep their Emma mattress after 100 days you'll get £50/£50 for yourself.View Deal
Emma mattress protector | From £89 / From $110
Emma's waterproof, breathable and hypoallergenic mattress protector will prolong the life your mattress, so it's a great investment. Check out some alternatives in our best mattress protector guide.View Deal
Emma pillow | Buy for £62 / Buy for $99.99
The Emma pillow has three separate layers that you can adjust to create a soft, medium or firm pillow (or anything in between). It’s extremely supportive, and also has a breathable cover to keep you cool at night. See how it compares to the rest of our best pillow guide.View Deal
When else can I bag an Emma mattress discount?
Aside from Black Friday and Amazon Prime Day, there are other times of the year that tend to deliver great Emma mattress discounts. The Winter sales are a good example – the January sales in 2020 saw the biggest price-drop we've ever seen, of 45%. Another great time to buy is Amazon Prime Day. The 2020 event took place on 13-14 October (although it's traditionally in the summer) and saw 33% off the Emma Original for Prime members in the UK.
Big holidays will often see price drops of around 30%, but once or twice a year this might go up to 40% or very occasionally even more (as we saw in January 2020). In short: there's usually an Emma mattress deal to be found.
Emma mattress deals you missed...
To give you a better idea of the kinds of deals you can expect at Emma, and when, here's a roundup of some of the deals you've missed.
UK expired deals:
- August 2021: 40% off the Original Hybrid with code SUNNY40
- July 2021: 42% off with code SUPERT3
- July 2021: 35% off the Emma Hybrid and Original Hybrid mattresses
- Prime Day 2021: 50% off the Original and 45% off the Hybrid at Amazon for Prime subscribers
- May 2021: 40% off everything with code SuperT3
- April 2021: 42% off everything with code T42
- March 2021: 42% off everything with code T42
- Valentine's Day 2021: 42% off with the exclusive T3 discount code T42
- February 2021: Exclusive! 37% off site-wide at Emma with code T37
- January 2021: T3 exclusive code! 32% off with the code T32
- Boxing Day 2020: T3 exclusive – 37% off all mattresses with code T37
- Dec 2020: T3 exclusive – 41% off with code T41 (or 40% off without)
- Dec 2020: T3 exclusive – 35% off for T3 readers with code T35
- Black Friday 2020: T3 exclusive: 36% off with discount code T36 (or 35% off without)
- Black Friday 2020: 35% off at John Lewis
- Nov 2020: T3 exclusive – 27% off with discount code T27 (or 25% off without)
- Halloween 2020: 25% off everything with Emma mattress discount code SPOOKY25
- Oct 2020: T3 exclusive – 34% off everything with code T34
- Amazon Prime Day 2020: 33% off the Emma Original at Amazon
- Sept 2020: T3 exclusive – 27% off site-wide with discount code T27
- July 2020: Permanent price drop across all sizes of Emma Original
- Aug 2020: T3 discount code T28 knocks 28% off
- Jan 2020: 45% off site-wide at Emma, with code BOX45
US expired deals...
- July 2021: Up to 45% off for Independence Day
- July 2021: Up to 35% off for Pride Month
- April 2021: 35% off mattresses
- March 2021: 30% off when you buy from Emma direct
- February 2021: Up to 32% off for Texas Independence Day
- January 2020: 30% off sitewide
- Black Friday 2020: 40% off sitewide
- Veteran's Day 2020: 30% off sitewide, and 35% off bundles
- Halloween 2020: 30% off sitewide with the promo code SPOOKY