Amazon Black Friday deals 2019: what to expect and when

Your definitive guide to the Amazon Black Friday 2019 sales: best deals and sale dates predicted

Best Amazon Black Friday Deals
(Image credit: Amazon)

This year, Black Friday falls on Friday 29 November but – as with every year now – many of the best Black Friday deals will start to appear long before then. And when it comes to the size and duration of the Black Friday sales it's hard to get bigger than Amazon.

Every year, Amazon breathlessly announces ahead of the sales event that it will be its "biggest ever" event with thousands of discounts across products in its its technology, toys, games, fashion, jewellery, beauty, and home departments.

Another Black Friday tradition is that Amazon offers a mix of multi-day discounts along with "Lightning Deals", which are only available for a limited amount of time – or until the product sells out. As happened last year, Amazon Prime members are likely to get early access to the Black Friday 2019 Lightning Deals.

Looking back to 2018, we know that the Black Friday sales period was a massive success for Amazon: the retailer says that Cyber Monday 2018 was the single biggest shopping day in the company’s history. In the US, over five popular shopping days starting with Thanksgiving on the Thursday and continuing through Cyber Monday, Amazon says it broke records as customers purchased "millions more products over the five day period vs. the same period last year."

That record was then shattered by Amazon Prime Day 2019 in July when Prime members worldwide purchased more than 175 million items throughout Prime Day, making it the largest shopping event in Amazon history.

In the UK, Amazon tells us that in the first eight hours of Black Friday 2018 (00:01 – 08:00), customers were shopping at record levels, ordering more than 100,000 toys and 60,000 beauty products during this time.

So for Black Friday 2019, we can expect Amazon to adhere to the above formula of multi-day discounts and Lightning Deals as well as throwing in a couple of new surprises to help it keep to that "biggest ever" promise.

When will the Amazon Black Friday sale start?

For Black Friday 2018, Amazon didn't wait until the Friday to roll out its deals. Instead, it kicked off its Black Friday Week Sale on Friday 16 November, 2018, seven days ahead of Black Friday itself. During that period it discounted items including Echo devices, Fire TV Sticks and Cubes, Ring Video Doorbells as well as 4K TVs, Chromebooks, Xbox bundles and lots more.

If Amazon follows the same pattern as last year, then the Amazon Black Friday Week Sale will start on Friday 22 November, 2019 and run through until Cyber Monday, which is on Monday 2 December.

That said, it would not surprise us at all to see this period extended by a week so that Amazon runs some sort of 'Countdown to Black Friday' or 'Early Black Friday Deals' event starting on Friday 15 November, then a 'Black Friday Week Sale' starting on Friday 22 November and then the big 'Amazon Black Friday sale' itself which will kick off at 1 minute past midnight on Friday 29 November 2019 and run until midnight on Cyber Monday.

And then on the following Tuesday 3 December, it's likely that Amazon will kick off its 'Countdown To Christmas Sale' which will feature a range of deals right up to midnight on Christmas Eve.

But of all these sales and mini sales, it's likely that the BEST sale prices will fall in the four-day Black Friday to Cyber Monday period.

Let's bullet point those date predictions for easy reference (we'll update them if we get any new intel that suggests different dates):

  • Amazon Countdown to Black Friday – starts Friday 15 November
  • Amazon Black Friday Week Sale – starts Friday 22 November
  • Amazon Black Friday Sale – starts 1 minute past midnight on Friday 29 November
  • Amazon Cyber Monday sale – starts at 1 minute past midnight on Monday 2 December
  • Amazon Countdown To Christmas Sale – starts Tuesday 3 December and runs to 23:39 on Christmas Eve

Remember, these are just our predictions but we've been covering Amazon's Black Friday sales for years on T3 so we have a good overview of the retailer's past form.

What will the best Amazon Black Friday deals be?

Looking at what sold well last year as well as popular products in the July Amazon Prime Day sales gives us an idea of what sort of deals we'll be able to find at Amazon during the Black Friday 2019 sales.

We can definitely expect some of the best Amazon Black Friday 2019 deals to be on Amazon devices and services. That means savings on Echo speakers and screens, Fire TV Sticks and Fire Tablets, Kindle e-readers, and discounts on services like Kindle Unlimited, Amazon Music, Amazon Video and Audible. We can also expect savings on Ring Video Door Bells and Blink Home Security Camera Systems as Amazon owns Ring and Blink.

Let's take a look at how those products were discounted last year to get an idea of what might happen this year.

In the UK, the Fire 7 tablet was reduced by £20 to £29.99, the Fire HD 8 from £79.99 to £49.99, and the Fire HD 10 was slashed by £50 down to £99.99. Amazon Echo smart speakers and Kindles also saw price cuts.

In the US, the Fire TV Cube dropped from $119 to $59.99, while the Kindle Paperwhite went from $119 to $79. The Amazon Echo was reduced from $99.99 to $69 while the Echo Plus went from $149 to $109.99.

So if we follow a similar pattern to last year, and to the more recent Amazon Prime Day, we could be looking at discounts of 30% right up to 50% on Amazon devices, putting us firmly in 'buy one get one free' territory which is great if you're shopping for Christmas gifts.

Amazon also recently announced new Fire TVs and a new Fire TV Cube so you can expect to see price drops on those items, too. Yes, they're very new so a price drop might seem unlikely but we think Amazon will be looking to sell a whole load of them over the Black Friday and Christmas shopping period.

The new Fire TV products are not the only devices that Amazon announced this year. In September 2019 it unveiled a whole load of new Alexa-powered devices which are listed below.

That's a lot of new products! We're expecting some great deals for them over Black Friday, whether that's price cuts on individual products or cheap bundles. It's also likely that we'll see some big price crashes on earlier Echo devices and Ring cameras as Amazon looks to shift old stock.

One product that we can see becoming an Amazon Black Friday and Christmas hit is the new Echo Dot With Clock, priced at $59.99 in the US and £59.99 in the UK. Read our Amazon Echo Dot with Clock review to see why we've given it a five-star rating.

The Echo Dot sans clock dropped to it's cheapest ever price of £22 on Amazon Prime Day in July 2019 and we know from our own data that it was a hugely popular purchase so we can see Amazon doing something similar with the Echo Dot With Clock for Black Friday, perhaps bringing it down to $29.99/£29.99 for Black Friday and selling an absolute ton as a result.

As for the Echo Dot without a clock? Surely that's a contender for another massive price drop, maybe even hitting new low of $19.99/£19.99? You heard it here first.

We reckon the Echo Buds are ripe for an early price drop, too, or perhaps a nice bundle with Amazon Music HD, as Amazon tries to tempt people away from buying Apple AirPods for Christmas.

The best current prices for all of the newly announced Amazon devices are below.

Looking back to Black Friday 2018, Amazon discounted a number of 4K TVs from brands including Samsung and LG, and it also knocked money off Chromebooks and notebooks. Outside of tech, there were discounts on clothes, watches, mattresses, coffee machines and much more. Best-selling toys included Lego Marvel Avengers, The Hulkbuster Smash-Up and Hasbro Gaming Connect4 Game, while other best-sellers included Hive Thermostats and the Waterpik Professional Water Flosser, so expect discounts on similar products this year. And if you want a cheap HDMI cable or two, there are likely to be some tasty offers in Amazon's already cheap Amazon Basics range.

Philips Hue deals are another Black Friday  favourite so if you're after some extra bulbs or Hue accessories, we reckon you'll be in luck.

The best DNA testing kits also sold well last year, so expect savings on kits from companies such as AncestryDNA and 23andMe again in 2019.

It's also possible that the GoPro Hero 7 Black will get a price cut now that the new GoPro Hero 8 Black has been announced. We say "possible" because the Hero 7 Black is actually still part of the GoPro range, a spec bump down from the Hero 8 Black. The GoPro Hero 7 White, however, was discontinued when the Hero 8 Black was announced so that model seems primed for a discount over its RRP.  (It's already had a £20 price cut to £159.99 at Amazon UK but could drop further come Black Friday.) Check out our best GoPro deals page if GoPros are on your Black Friday shopping list as Amazon might not be the cheapest place to get them.

Finally, don't forget Instant Pot. This cooker is immensely popular in the US and cheap Instant Pot deals are a Black Friday and Prime Day staple.

If last year is anything to go by Amazon's free Black Friday delivery will be back. For 2018, Amazon offered free Black Friday delivery to the US from Monday November 5, so hopefully it will bring this offer back and extend it to countries outside of the US.

What won't you see in the Amazon Black Friday sales? Google devices such as the Google Nest Mini or the Google Nest Hub. That's because Amazon doesn't sell Google smart devices, preferring that you buy an Amazon Alexa powered smart assistant instead. So if you want a Google device over Black Friday, you'll want to check out alternatives such as the Walmart Black Friday deals in the US or the Currys Black Friday deals in the UK, and you can bet that Google will be encouraging retailers to discount Google products to take on Amazon over the shopping period.

Amazon device deals that are live now (18 October update)

You don't have to wait for Black Friday to see Amazon drop prices on its own devices. Below are the current UK discounts for Amazon devices that are live right now. The deals below all end at midnight on 22 October 2019.

In the US, the following Amazon device deals are on offer.

Early access to Amazon Black Friday 2019 deals

In 2018, Amazon customers who pay for an annual Prime membership were able to access Lightning Deals 30 minutes early while Prime subscribers were also able to take advantage of an all-new ‘try before you buy’ service known as Prime Wardrobe, which is designed to make online shopping for clothes more convenient.

Prime Wardrobe allows Prime subscribers to have their favourite fashion products delivered for no extra cost, try them on at home, and only pay for the items you decide to keep.

So if you're looking to take full advantage of the sales, you really need to ensure you're a Prime member. Fortunately, if you're not already signed-up, here's how to get a free Amazon Prime account.

Where can I find the best Amazon Black Friday deals?

Right here! T3 will be keeping track of all the best deals and discounts – as well as warning you about any false economies – in the run-up to Black Friday 2019.

Our mission at T3 is to help you live a smarter choice and that means finding really useful products at the best price, so we'll be scouring every department at Amazon for the best Black Friday deals and listing them all here, on this page.

And if you can't wait for Black Friday to grab a deal, then do check out Amazon's Daily Deals page right now or read about what other retailers are planning for the sale in the links below.